756 Rose Stein:

We’ve all been taught to believe success comes to those who run fastest on what I call the “task treadmill”. Our work is never done, as we run in place towards the destination we think will make us happy. Truth is, our success comes more what who we are “being” than what we are “doing”.  My guest today Rose Stein is an expert in subconscious reprogramming, and she says this shift from playing an outer game to the inner one has helped her clients double, triple and even 10X their income in weeks.

MELINDA

Hi, I’m Melinda Wittstock and welcome to Wings of Inspired Business, where we share the inspiring entrepreneurial journeys, epiphanies, and practical advice from successful female founders … so you have everything you need at your fingertips to build the business and life of your dreams. I’m a 5-time serial entrepreneur who has lived and breathed the ups and downs of starting and growing businesses, currently the game changing social podcast app Podopolo. Wherever you are listening to this, take a moment and join the Wings community over on Podopolo, where we can take the conversation further with your questions, perspectives, experiences, and advice for other female founders at whatever stage of the journey you’re at! Because together we’re stronger, and we soar higher when we fly together.

Today we meet an inspiring entrepreneur who started out in corporate, building marketing strategies for multimillion dollar advertising clients. Before long Rose Stein realized her true mission was to help others break free of their subconscious limitations, and her signature course, The Spiritual CEO Accelerator, incorporates subconscious reprogramming modalities, spiritual practices, and the fundamental laws of marketing, business growth, and sales to help entrepreneurs take the quantum leap into becoming successful CEOs.

Have you ever heard the phrase, “if you want to know what you believe, look at what you’re experiencing in your life?”

It’s a challenging one, because consciously we all want business or professional success, money, validation, great relationships, happy kids, vibrant health, a great body, a beautiful home, you know, all the things. Who doesn’t?

So, if you don’t have all or any of the things you really want in your life, odds are that you have deeply embedded subconscious beliefs … stories your brain invented as a toddler as you first experienced what was going on around you. So maybe deep down you don’t believe you’re worthy. Perhaps deep down you think having money means you’re a bad person. We all have subconscious drivers, and as you get older, you may start to see patterns in your life. They are the breadcrumbs to understand and release what is blocking you from the life you want.

The further I progressed along my near 30-year entrepreneurial journey the more I’ve come to know from my own experience how true this is, so today once more we explore the connection between success and your subconscious mind.

Rose Stein is the CEO and founder of Coffee and Crystals, a name that came to her in what she describes as a divine download. Rose had been a successful advertising executive running multimillion dollar campaigns, when she came to understand she had a calling beyond her 9-to-5 routine, and she started digging into modalities like neurolinguistic programming (or NLP), emotional freedom technique (known to many as “tapping”), hypnotherapy and more.

Rose became determined to use her skills to help others break free of their limitations and experience their full potential. Her successful corporate career had taught her that great marketing and business strategy was only one piece of the puzzle, so she created a unique approach and a signature course called, The Spiritual CEO Accelerator that has helped has helped her clients double, triple, and even 10x their income within weeks by incorporating subconscious reprogramming modalities, spiritual practices, and the fundamental laws of marketing, business growth, and sales to help entrepreneurs quantum leap into successful CEOs.

So let’s put on our wings with the inspiring Rose Stein and be sure to download the podcast app Podopolo so we can keep the conversation going after the episode.

Melinda Wittstock:

Rose, welcome to Wings.

Rose Stein:

Thank you so much for having me here.

Melinda Wittstock:

I love the name of your company, Coffee and Crystals.

Rose Stein:

Yes.

Melinda Wittstock:

What was the impetus to launch it?

Rose Stein:

Coffee and Crystals really came through what I would consider a divine download in a way. I had been coaching already for about a year. I actually already had a separate coaching business that was under my name, and the name came to me almost in a way that was unexpected, I would say. I was doing these business deep dives at the time, and during one of those sessions, it was over a lunch break, at the end of the session because they were pretty intensive, couple hours long, I off the cuff said, “Wow, I’m running on coffee and crystals right now.” And something within me surged. I had this full energy surge that came through my body, and I knew on a deep knowing level that that was going to be something. I wasn’t sure quite yet what it was, but I needed to create something under that. And then it was born, and it’s been a really powerful, special experience.

Melinda Wittstock:

I love the story of the divine download because as entrepreneurs, when we’re really in touch with that and we’re really in essence aligned to our true purpose, why we’re here in an earth suit right now, those businesses have, oh gosh, an exponentially better chance of success than something that you are doing because you think you should or out of fear or out of fitting in or out of any of those things, where there’s just such a purity or honesty to that. I think a lot of people are increasingly in touch with the ability to actually receive divine downloads, but a lot of people are not. They’re so distracted, their minds are so full that those divine downloads are accessible to anyone but not necessarily. So tell me a little bit about your process of how you were in a position to receive a divine download.

Rose Stein:

We have so much noise in our external reality of you should be doing this, you need to be doing more of this, you’re not doing enough of this. This is the right strategy. No, this is the right strategy. And for my clients especially, and I’ve experienced it too, you get inundated with so much noise of what you should be doing or what you should not be doing. And there is such an emphasis on that external that it can clog your ability to be open to the guidance and the answers that are within you. And so for so much of my work and what I do, and what I was doing up until that point, I had a fully running coaching business that had already hit six figures at the time very quickly and was seeing very quick success.

And then here I was getting a download for a completely separate business with a completely different branding and energy in that it was different than what I already created. And so many people may even get those downloads, but to act on them is where they tend to repress or not give themselves permission to. “Well, I already have this other business, so I shouldn’t really create something else. I really need to focus on what I’m doing right now.” “Well, it would be unwise for me to launch a completely different brand when I’m still just trying to work to get this other thing going.” There’s so much should’s and limiting beliefs that can show up when a divine download presents itself.

So while it’s kind of twofold, you may not be receiving them because you’re focusing so much on the external, but you may actually be receiving them, but you’re not allowing yourself to take action on them. And so being able to discern when something comes through and allowing yourself to take the leap on it. And I think so much of my internal work with my spiritual practices, intuitive practices, as well as subconscious reprogramming gave me space to be able to receive it and also give myself permission to act on it, even if it “didn’t make sense on paper” or many other people would’ve told me or advised me otherwise.

Melinda Wittstock:

It’s interesting what you say about doubling down on what you’re already doing because I think we feel, especially as entrepreneurs, we feel this kind of loyalty, like maybe we’ve taken in investment capital, we have teams, we have all these people as women that we’re supporting. So if you’re in a business that’s not… It’s meh, it’s okay, it’s doing okay, but you get this divine download that you’re actually supposed to be doing something else. And there’s all this pressure because I think we feel we’re letting down everybody else, and we tend as women to put ourselves last.

Rose Stein:

Yes, absolutely.

Melinda Wittstock:

Having the bravery to walk away. I mean, this resonates so deeply with me because I’m a serial entrepreneur. I remember one of my businesses, it was doing okay, it was a social intelligence, deep data company, really in the marketing space. And it was doing okay. Was it making my heart sing? Not really. I had investors. It was a hard business. For every number of steps forward, there was kind of a kickback. It was doing okay, but it wasn’t really, I don’t know, you know what I mean? It was going, it was working, it was fine, but it wasn’t making my heart sing. And I remember sitting by a babbling brook with the board chairman of the company and he suddenly looked up, and he had a divine download, he was like, “You’re doing the wrong thing.” And it took him to give me permission to basically say, okay, I’m going to sell it and move on to the thing that I’m really supposed to be doing. But I don’t know if I could have gotten there on my own in that particular-

Rose Stein:

No, it’s difficult. And I’ve actually had different iterations of that experience in that way where you’ve built something and there’s that undeniable resistance to it, like you said, it doesn’t make your heart sing. And so when there’s money involved and people involved, it can be easy to fall trapped to that and keep yourself stuck in a position that you feel obligation to continue to serve. But as you said, being a serial entrepreneur, you know that you have the capacity to create a business and the capacity expands even more for your success when that business resonates with you on a deep level and it does make your heart sing.

Your ability to create, to attract wealth, to attract clients or whatever it is that you do to bring in investors. No matter what, that capacity expands exponentially when there’s an alignment involved. And so while at first, when we’re in a position for anybody who’s listening, and maybe there’s listeners out there who are in that position right now, that you feel like you’re letting go of all these things, of the success of the thing that you’ve already built, when in actuality you’re creating space for so much more and for it to happen at exponential speeds too.

Melinda Wittstock:

When you’re in alignment, things happen without you having to work on them necessarily.

Rose Stein:

Exactly. And it’s when we’re in that state of resistance, especially when it’s something as personal as our business, it is hard. It becomes so much harder to be in it, to be fully devoted to your business in the way that you want to be because that resistance is there and it’s just not quite aligned. And the second you allow space for the alignment, you let go of the thing that is no longer serving you, things happen instantly. This is where we experience exponential results in a very short period of time. And so it does take courage and also a commitment to that inner wisdom that we have that is telling us to take the leap.

Melinda Wittstock:

A hundred percent. Learning to trust ourselves and trust our intuition. I have a curious question for you. How do you know if it’s truly your intuition or it’s just a subconscious fear?

Rose Stein:

Yeah. Oh, this is such a powerful question. This is where with my clients, I do a lot of intake, especially when it comes to subconscious reprogramming, better understanding what that belief is or what that feeling is. With intuition, it really comes down to feeling what we’re feeling and experiencing, where when we’re in a state of fear or certain belief systems are showing up for us, that’s where you’re going to be more in that prefrontal cortex, experiencing logicking your way through something. And a lot of the time what happens is when we have that intuitive download, we feel something deeply, we then turn on the pros and cons lists, starting to analyze it, trying to figure out, okay, does this make sense? Da, da, da, da, da. Because that’s what intrinsically we do as humans. But when we can come back to how does this feel?

How does this feel in my body? How does this feel for me? If I could let go of all of the fears and the limiting beliefs that are showing up about pursuing this thing, does it feel aligned? Does this make sense for me? Do I know this on a deeper level? And intuition is like a muscle, like anything else. And for my clients, I really empower them to continue to tap into it as they’re even making smaller, I would say “smaller” business decisions. So much of the work that I do integrates intuition as well, of course we have the strategy, but being able to tap into it on a regular basis really strengthens that muscle.

It’s the difference of going to the gym one time a year, or going three to five times a week. And so when you are faced with those bigger decisions, for example letting go of a company that you’ve built and in pursuit of another dream, you are going to feel that trust muscle so much deeper with your intuition and so much stronger to prepare you for those moments, to really be able to discern whether it’s coming from that deeper knowing or if it’s something else.

Melinda Wittstock:

I think one of the things that people hearing this who are on different stages of this journey into, I don’t know, we could call it spiritual enlightenment, we could call it personal growth, we could call it a whole bunch of different things, it sounds so easy, and yet the analytical mind can take over and we impose this, what do I have to do to get that? And we’re still in doing, and our minds are still cluttered. And there’s actually an elegant simplicity to it. So how do you take your clients through that journey? Because it’s a constant journey. There’s a reason people call it a spiritual practice because, honestly, it’s humbling. I mean, you’re always practicing it. I mean, [inaudible 00:13:01].

Rose Stein:

Yes. And I firmly believe that. It is a practice because we’re never finished. And so for my clients, and so much of the work that I do is having them step fully into that next version of themselves. And for the work that I do, it’s really getting them to step into the CEO version of them and what that looks like for them. What are they creating? What does the business structure look like? What are the strategies that they’re implementing? And having the vision and holding that vision, as we then take space to look at some of those fears and limiting beliefs that are going to rise to the surface. Because with anything that you’re doing, it is bound to happen, especially when you’re taking quantum leaps, especially when you’re stepping into the next iteration of your business, of your life, of your success.

Old paradigms and limiting beliefs are going to meet you when you’re taking that step. And so, so much of that work that I do is helping us better, and my clients better understand those beliefs. Because we don’t want to condemn them. We don’t want to suppress them. We don’t want to say, “Hey, nope, you don’t have a place here.” This is why subconscious reprogramming is so powerful and so important because some of the work in the spiritual space, we can sometimes mask those things. Okay, well, if I say that I’m a millionaire enough times, then it’s going to happen. Right?

Melinda Wittstock:

Then it’s going to happen. Yeah. That’s just sort of papering over the cracks in a way.

Rose Stein:

Right. Exactly. And so while there is a spiritual side to the work that I do, on a deeper level I want to understand where that belief is that says you’re not allowed to be a millionaire because of something that might have happened in childhood or something a mentor once said to you. Who knows where that belief comes from? And a lot of the time, we don’t have conscious awareness of the intricacies of the forming of that belief system. So in my work with my clients, we are unpacking that, we’re holding the vision, and as we’re moving towards the vision, we are also breaking down the belief systems and structures that will get in the way of that, and then rewiring a new set of beliefs that are actually aligned with the desires that we want to create. So in NLP, which is neurolinguistic programming, your state of being, so your thoughts, feelings, belief systems, influences your behavior, which is the action you take, and thus your results.

We’ve heard kind of a similar concept, especially in the spiritual space when it comes to manifestation. But this is really rooted in the subconscious mind. And so what happens is people tend to flip that and say, “Okay, once I have this,” i.e. the results, “then I will do this,” the behavior, the action, “and then I will become this,” the person that we want to become, the CEO of the successful company, et cetera. And so the work with my clients, I flip that with them. I help them step into the state of being energetically with their belief systems, with their thoughts of who they want to become now. We then take action as that version of them, and therefore they see the results way quicker because they’re not waiting to see the results before they’re taking the action.

Melinda Wittstock:

Oh, gosh, this is so profound and it’s very counterintuitive to a lot of people. You have to be who you want to be before you can be that. You’ve got to feel the gratitude for it and not only imagine it, but who are you being, say, to be the CEO of a multimillion dollar company? Who are you being as the CEO or the founder of a billion dollar company? And being able to actually embody that well ahead of the manifestation of it, whereas we’re taught in our society, work really, really hard and you’ll be happy when you reach the destination. But the destination’s always changing for an entrepreneur, it’s like ultimately it’s the journey. So how does that though compare to all the people who are going to say, oh my god, that sounds like fake it till you make it, and it’s inauthentic?

Rose Stein:

For those people there’s an intrinsic belief that I’ll believe it when I see it, when you actually have to believe it and then you’ll see it. Your subconscious mind is your most powerful resource.

Melinda Wittstock:

Yeah. Your subconscious mind doesn’t really know the difference.

Rose Stein:

Exactly. It doesn’t know the difference between what is imagined and what is in your current experience. And your current reality is a reflection, it’s a feedback loop of what you believe to be true on a subconscious level. And so this is why for my clients, I say, okay, if they come to me first and they’re like, “I’m struggling with my business,” or, “I’m not hitting the numbers that I want,” or, “I’m not attracting clients. I don’t know what’s wrong with my marketing, I don’t know what’s wrong with this. I’m doing all the things. Nothing’s working.” Well, I come from the corporate world, I come from a strong background in marketing and advertising. Some people would initially be like, “Okay, let’s fix your funnel. Let’s do all these things, da da da da da.” But that sets off alarms for me, when someone comes to me and says, “Okay, we need to look at your belief systems around this.”

And because your external is a reflection, it’s a feedback loop, which is a great, great news. Once you understand that it is amazing news because it’s giving you feedback of what needs to shift internally. If you don’t like your external, amazing, that’s good, that means you have an awareness that something needs to shift. So what are the belief systems that are creating that external? And so when we can then take that as our feedback and then take a deeper look as to what’s happening on an internal level and really deeply understand it, and also be able to shift those belief systems in the subconscious to actually mirror what you want to create, the success you want to create, the business you want to create, your external will then reflect that.

Melinda Wittstock:

Oh, gosh, a hundred percent. This goes way back. I’ve been reading Neville Goddard. He was writing in like, what, 1910 or something, I don’t know. And it’s so funny to go read that and just like, wow. So this is not new knowledge. This sort of wisdom has been around for a long time, but we’ve been so disconnected from it. Yeah, go ahead.

Rose Stein:

Oh, sorry. I just think that for the people who may not be as in touch with spirituality and they’d say, “Oh, that’s woo woo, that’s pie in the sky, whatever with your crystals and your coffee,” okay, they can look at this and say it that way. But when for a lot of people who might be newer to spirituality and maybe it doesn’t totally resonate with them in that regard, we’re talking about neuroscience here. This is subconscious reprogram, this isn’t something that you can’t necessarily see or taste or feel, but it’s physical to your experience that when we are with the brain, you’re firing new neural pathways when you’re doing something different. They have that, the age-old saying, “Insanity is doing the same thing and expecting different results.”

Melinda Wittstock:

And how many people get stuck in that?

Rose Stein:

Exactly.

Melinda Wittstock:

And over and over again. And how many people get stuck, just apropos of funnels and whatnot, with all these marketing messages: “This worked for me and it can work for you too,” with somebody standing next to a rented Lamborghini and all, like a rented [inaudible 00:21:47] influencer palace or they made a million dollars but they spent $999,000.

Rose Stein:

Right.

Melinda Wittstock:

[inaudible 00:21:56] all this good stuff. And then that gives this kind of aspirational thing kind of a bad name. And when you replicate somebody else’s journey, it’s inauthentic to you as well, just going back to the alignment piece. So it’s almost like everyone has to find their own way, which comes from inside. So take me through a couple of sample customer journeys, Rose, of, say, some of your customers. They come to you, say, “Oh my God, nothing’s working, this funnel’s not working.” So using all the tools in your toolkit, with all the coffee and all the crystals and all the things, what’s the process, like what’s the practical process [inaudible 00:22:43]?

Rose Stein:

So it really depends on in the context of the container that the clients are working with how deeply involved I am physically in it, whether it’s live or not, but the process is the same. And what you said before resonated so true because that’s exactly at the core of the work that I do is that while I come from the marketing background and business background and advertising strategy, I do not promote or recommend one size fits all strategy, because what works for somebody else isn’t necessarily what’s going to work for you, because it may not be aligned for you. And so what I take my clients through in the process is getting them to first better understand where they’re going. We need to have a direction, that vision. Who is the CEO that you want to become? What does this business look like? Painting the picture and then stepping into that through our energy, reprogramming those belief systems, and then starting to move forward towards that vision with that energy and belief system at the core.

We are redefining the structure of your business and letting go of all the things that are not working. Because again, insanity to keep doing the things that aren’t working. Even if everybody else in your industry is saying, “This is the way,” but it doesn’t work for you, I want to understand that and also hold space for the fact that you do not have to do it that way. There is not a one size fits all approach to entrepreneurship. And so giving yourself permission as the CEO to make decisions as you’re moving through your business, about your strategy, about your offerings, about how you serve your clients, about how you show up online, whatever it is, the process that I take people through is getting them to be so in touch with who they are becoming and letting them guide those decisions so that everything that they’re creating is coming from that empowered and confident space of the CEO that they already are right now.

That they don’t have to wait for the business to be in the external to have all the things that they want to be that version of themselves, that they can do that now. And so we take that approach with everything, with their spiritual practices, integrating spirituality into their business so that it becomes this sacred container for them to create and expand themselves, their connection, their wealth consciousness, reprogramming those limiting beliefs that are keeping them stuck in their current reality and then executing an aligned strategy from that empowered place that works for them, that speaks to their soulmate clients because they know that best more than any marketing guru who says that you have to do it their cookie cutter way. You as the CEO know better than anybody else what’s going to work best for you. And sometimes that requires testing. Sometimes that requires you figuring out what doesn’t work to better discern what does.

And so if you’re listening to this and you’ve been trying a marketing strategy because you found it’s the hottest thing or whatever it is, or someone told you that you should be doing it but it’s not quite working, you don’t feel completely behind it, it doesn’t make your heart sing to do it, then that’s where I want you to take a step back and say, “Does it have to be this way? Can I do it differently? Can I do it in a way that actually feels good for my business and represents my business and my clients, or my customers, and speaks to them?” Because at the core, that’s what this is about, is what speaks to you and what speaks to them. So it’s a process that is so rooted in who you are and what makes the most sense for you and unapologetically doing that for your business as the CEO because you have that power.

Melinda Wittstock:

So true. So how does this apply, say, for a CEO that’s growing a team? And your team is everything. Some businesses need bigger teams than others. In our case, whole team of engineers, product, marketing, sales, everything, right? I mean, ideally if you’re on this spiritual journey and you’re more and more aligned, presumably that helps you attract more people. You’re going to attract people, and marketing 101, too, repel the people that don’t fit with your energy. So you’re probably going to attract more and more people like that. But as you go on your journey, though, and you really step into this, you find that some people that you resonated with before, you don’t. Like there’s certain people that you just aren’t working anymore or your team maybe isn’t working or perhaps you from the outset want your team to be aligned. So how many practices work in that context?

Rose Stein:

I think it’s the same concept in that what’s happening externally in your business is a reflection of what’s happening internally for you. And so when there’s those misalignments or those pieces that aren’t quite working, as a CEO, you have to look at yourself first before even casting the blame onto the team. This is actually something that we’ve done and even worked in. I’m in an executive MBA program in innovation, digitalization and entrepreneurship right now. And in the context of leadership, the first layer is self. And so before we look even out onto our teams, we need to better understand, okay, what’s not working here?

Looking at yourself as the CEO, as the leader, because they’re going to all look to you first too. Then you can discern from there, are there beliefs that are showing up for me? Are there things that are out of alignment with the practices that we’re executing as a team? Is the structure of my business, the strategy that we’re doing, not in alignment as well? That’s when we then take the step towards the team once we have the clarity to be able to make those adjustments from that confident and empowered place. [inaudible 00:29:43]

Melinda Wittstock:

So important. It’s true about the people around us as well, because sometimes I think we get really influenced by well-meaning people around us who are very likely projecting their own fears onto us in a well-meaning way to protect us, or sometimes not well-meaning at all. And I think women are particularly prone to this because we’re so acculturated to people please

Rose Stein:

Yes.

Melinda Wittstock:

And we’re afraid of really shining our light to the fullest possible extent because we may think that other women might not like us anymore, or we’ll be cast out of the tribe, or we’ll repel men, or I mean, all the things, all the fears around all of that. So what are some of the things that prevent women from really just stepping into the light and being unapologetically all in, in their zone of genius?

Rose Stein:

Yeah, absolutely. I think at a core, there’s a deep subconscious belief around worthiness that shows up so much when it comes to women and being a female CEO, being worthy of having your voice heard, being worthy of having your ideas executed in the way that you want, being worthy of the abundance and the money and the success. And when we look at that and better understand where those things come from, we can then step into a state of worthiness as the CEO to be able to say, “I respect your opinion. I know that this is coming from a great place. I appreciate the information, but this is what’s going to happen here.”

And having that empowered, this is why so much of what I do, it comes back to being the CEO, being that next level version of you as the CEO and better understanding those belief systems that you could be projecting, that are keeping you feeling small, keeping you from feeling like you have to rely on the opinions of others, the validation of others, the external, the noise, to be able to make those decisions for your business. And even if it’s an intuitive download, to be convicted in that, to be grounded in the things that show up for you because you are in your power and you get to call the shots.

And so for my clients who may come in and they’re just the solo entrepreneur maybe to start and they’re growing and expanding by building that trust within themselves, by reprogramming worthiness to feel so grounded and rooted that they deserve the business, the success, to be able to have their voice heard, and doing it on the get go, from the beginning, as you continue to grow and expand and have more people in your peripheral and more people on your team and more people that are going to voice their opinions to you, of course, too. You’ve already built that muscle within yourself, that trust muscle with your intuition, with your guidance, with your ability and capability to make those decisions from that grounded and aligned place as the CEO and can do so with conviction.

Melinda Wittstock:

Yeah, so many of these beliefs are just hardwired into us between the ages of zero and I guess as much as eight. We don’t have a frontal lobe at that time. We’re printing all this information and we’re making it mean something. We’re creating stories about ourselves in that moment. And I often just kind of chuckle that the whole world is being run by toddlers, right? Because we’re not even aware sometimes of what those subconscious drivers are, whether it’s about money or self-worth or worthiness, as you’re describing, or any of these things.

And so with all the tools in your toolkit, hypnotherapy, NLP, all these different things, is there a real focus on getting to the root? Do you need to know what the issue is, or can you kind of just choose to release whatever it is? I’m an entrepreneur, I’m very efficient, right? [inaudible 00:34:18] okay, I want to get it done, get it out of me, come on. Chop, chop.

Rose Stein:

Right. I mean, you don’t have to necessarily have this full deep understanding unless that is important for your journey. And sometimes though that can help when it allows your logic mind to be like, oh, this is actually a belief system from my parents, or from an uncle who told me this when I was seven. And that’s not my belief system. And allows you to logically, when people can be very stuck in that prefrontal cortex in the logical mind, allow you to release it because you have that awareness in place. However, that’s not necessary for you to be able to do it. It’s coming back to whether or not the belief system is true and if you are willing to depart with it by experiencing some different modalities, whatever is going to be best suited for you and that experience or the belief system.

Because there’s so many different ways you can do it, it’s not like you have… It’s the same thing, strategy. There’s not one way for subconscious reprogramming. There’s so many different approaches and modalities that you can use to be able to help you move through it. Some are a little bit more deeper where you have that deeper understanding of the root. Others you’re able to implement and execute. It really just depends on how deeply rooted the belief system is too, as well, for you to look at the many facets. Because it could be just one belief, but it could be also a system of beliefs that are compounded on each other and we want to better understand kind of [inaudible 00:35:58].

Melinda Wittstock:

Yeah, I mean, it’s just epigenetics. Chances are most people have this real scarcity view of money and it’s just straight line through back to the Depression. Or fear of spiders because maybe someone, I don’t know, 10 generations ago got stung by a spider. You know what I mean? These sort of irrational, seemingly irrational fears that people have. Some of them that seem very reasonable and very logical fear but they’re rooted in something else. So give me an idea of some of the transformations. I know that some of your clients have had rapid turns around in their business, whether they’ve doubled their revenue or 10 x did or whatever, and in some cases, quite quickly. Tell me a little bit, do you have a story or anybody that you can talk about that has gone through that transformation and what it looked like?

Rose Stein:

Yes. I would love to. One that I think is so prevalent that’s coming to mind, I had a client come to me and we did a sales call and she asked me, “For all your clients who’ve already hit six figures and are multiple six figures and are experiencing success, what would you say is the core theme that they did that combines all of them together, what would you say that connects them all? Like the one thing, if you can pinpoint it.” And I immediately said to her, “Belief, it was belief that they could.” And at the time this client who was coming to me had a lot of beliefs that were keeping her stuck in her current reality in her business that she wasn’t happy about. There was a lot of beliefs around, or what she was experiencing, maybe I’ll reference that first and then we’ll get to the beliefs. She was experiencing that people really wanted a lot of things from her for free.

She wasn’t able to sell her high ticket offers. She was making some money in her business, but not nearly the amount that she knew that she was capable of and knew that she also desired. And so we first then did a deep dive together and we looked at… Because she kind of was piecemealing. There’s some clients who are like, “Let’s go full thing,” and then there’s other clients who are like, “Okay, let’s test this out.” And we did some belief system work on what was showing up for her that people were only wanting free things, they weren’t purchasing. She had this wonderful community, but nobody was really buying the high ticket offers. And we examined that belief system. We also examined her belief system around generating six figures, which was a goal for her at the time. We realized that it was the belief that was actually keeping her stuck and not a marketing strategy or something that she was doing wrong.

She was doing all these things right because the community was there, but it was actually her that needed to shift. She then joined my program and I think it was maybe four months, six months, four months, she did her first group launch. And her first group launch was a $100,000 launch, who came into me not believing whether or not she could make six figures period. And then only a few months later, not only was her audience buying from her, they were buying from her exponentially, sold it out, a hundred percent of her sales calls converted and did a $100,000 launch, which was what she wanted to create. And I use her as such a beautiful example of somebody who felt like they were doing everything right on the external. And they were doing-

Melinda Wittstock:

We’ve all been there, whether it’s the woman you described there, or the women who are like me, raising venture capital money for a tech-based startup when externally you look around the world and you know that only 2% of female founders get funded by VC. Number that hasn’t changed in a decade. And there’s all these external things that make you think, oh my god, this is going to be hard. But you got to get rid of all of that. It’s interesting. So who’s your ideal client? I mean, is there any industry or any kind of business or stage?

Rose Stein:

Yeah, so mostly our ideal client is somebody who is in the service-based industry. Coaches, healers, light workers who want to expand their business and get out of the stuck rut of overwhelmed, doing all the things and wanting to transform into the next level CEO that they want to become. And the building a freedom-based business and freedom-based success at the core. Somebody who doesn’t want their business to just be another nine to five where they feel like they’re constantly chained to their desk. And so a lot of the work that we do is with them and our program, which is the Spiritual CEO Accelerator.

Melinda Wittstock:

Yes, what a great name, the Spiritual CEO Accelerator. So how much does that cost? What does it do? How long does it take? Is it open to people, people can join from listening to this podcast?

Rose Stein:

Yeah, they can join, and feel free to also access our resources and different things. So SCA is self-paced, it’s a self-paced course for you to embark on your own pace. People plow through it quickly if they’re really motivated, but it’s also designed for you to be doing integration work. So we always recommend around 90 days to really move through the material and really start implementing things. And so you really can join at any time and start your journey with us. If you’re feeling really overwhelmed, if you’re a coach, if you’re a healer and you feel like you’ve been trying a lot of the external things, the strategy, the masculine energy, doing the should’s of business, but that’s not quite working for you and you feel like there’s a simpler and easier way.

Our methodology, which is subconscious reprogramming, spirituality and strategy is how we take you through our process where we will help you reprogram those limiting beliefs that are keeping you stuck, integrate and blend spirituality into your business and help you find strategy and build a strategy that’s actually aligned for you and is going to help you achieve the results that you want. And so we have a ton of materials, guest experts, I think we have about 15 guest experts in there. Everything from trademarking to building your own podcast to also healing your inner child. We have a human design expert. So it’s not just me, actually, in the container, you’re going to have access to a wealth of guest expert trainings that are part of our bonus material inside SCA.

Melinda Wittstock:

Well, that’s wonderful. So we’ll have everybody, we’ll have all the links and everything in the show notes. Rose, what’s the best way to find you on social and all of those things and follow you as well?

Rose Stein:

Yes, follow us at coffeeandcrystals.co on social and everything else. That’s also our website, www.coffeeandcrystals.co. It’s also where you can see our different resources, learn about SCA, watch the Spiritual CEO Masterclass. We have a CEO energy playlist, which is amazing to really help you get into CEO energy, which is totally free.

Melinda Wittstock:

I love that. I’m going to definitely get that.

Rose Stein:

Yeah, I found that at that core, sometimes when we’re having that rough day, sometimes we really just need to channel CEO energy, go for what I call a CEO walk. You might have heard of hawker walks on TikTok, I call them CEO walks, where I go and I listen to my CEO energy playlists, and my clients do the same thing and really come back to that power. It’s a quick shift that you can do, middle of your day, to help you reignite and come back to who you are. And so we have some empowering songs and different things on that playlist to help you do that.

Melinda Wittstock:

Oh, fantastic. Well, thank you so much, Rose, for putting on your wings and flying with us today.

Rose Stein:

Thank you, Melinda. I appreciate your time.