EPISODE #898
Aurora Winter
Turn Words Into Wealth:
The Power of Neuroscience to Master Effective Communication
898 Aurora Winter: Turn Words Into Wealth
How Storytelling Boosts Brands, Books and Businesses
The most successful entrepreneurs are first class communicators, able to easily intrigue and engage potential customers, team members, partners, and investors in their mission and solution.
Yet all too often we make it harder for ourselves by not understanding the neuroscience of persuasion.
Aurora Winter is a serial entrepreneur, author of Turn Words Into Wealth, award-winning screenwriter, and master communicator who shares her secrets of how to craft compelling messages, the importance of active listening to understand your audience, and how to use storytelling to add meaning and create win-win opportunities.
Aurora combines the best of Silicon Valley with the best of Hollywood to help entrepreneurs and thought leaders grow their businesses with memorable messages and best-selling books for multiple streams of income and impact.
Today we dive into the neuroscience behind how we process information – from grabbing attention, to building trust and connection, to delivering a compelling core message, and much more including Aurora’s inspiring entrepreneurial journey.
🔑Key Takeaways🔑
🧠 💡The Neuroscience of Communication: Learn the “Spoken Author” structure to craft is messages that resonate with your audience, starting with the “croc brain” for attention, the midbrain for social proof, and the neocortex for your core message.
💰 📈 Million Dollar Messages: The surprising 27X value of a great story and how to use approaches like “Myth Busting” and the “Hero’s Journey” to find ways to resonate and establish rapport with customers and investors.
📖 📝 The Book Inside You: Learn how your story, mission and expertise can easily manifest in a best-selling book that grows your business and impact.
🛠️🔥Leveraging Artificial Intelligence: Why AI is a powerful assistant and can help you understand your audience, but can never replace the unique essence of human creativity and lived experience that makes for truly great storytelling.
🚀✨ Growing Resilience and Adaptability: How to master the most effective entrepreneurial mindset for your success.
More about Aurora Winter at www.aurorawinter.com
Download Podopolo to create and share clips of your favorite moments of this episode across social media, and join the conversation with Aurora and me in the Wings episode comments section on Podopolo and invite your friends.
More about Aurora at Aurora Winter
Aurora Winter, serial entrepreneur and founder of Same Page Publishing, combines the best of Silicon Valley with the best of Hollywood to help entrepreneurs and thought leaders grow their businesses with memorable messages and best-selling books for multiple streams of income and impact. Aurora is author of several award-winning fiction and non-fiction books, including “Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book,” and “Magic, Mystery, and the Multiverse.” She’s also the founder of several other businesses including the charter boat company Pacific Quest Yacht Sales, the film production company Random Harvest Productions, and Grief Coach Academy.
Get Aurora’s books Turn Words Into Wealth and Magic, Mystery and the Multiverse
if you’d like help creating, publishing, and promoting your book, visit Same Page Publishing and get your gift Thought Leader starter library. You can also book a free consult at Bookcall.biz
Get the Transcript HERE
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