EPISODE #917
Lauren Bayne
The Authenticity of You:
Growing Your Company with a Differentiated Personal Brand
917 Lauren Bayne: The Authenticity of You
The Power of Polarization: It’s OK to Repel as Much as Attract
It’s increasingly challenging for any brand to find a signal in the noisy cacophony of our attention economy, where information is abundant, but trust is in short supply.
So, what does it take to build a compelling personal brand that helps you grow your business?
Turns out, it’s vital to dare to be different, dare to be the authentic you, no matter how many haters are out there, daring to repel as much as attract, says branding expert Lauren Bayne, who as a “personal brand creative director” advises entrepreneurs to weave their personal identity seamlessly into their ventures.
Lauren started out in the advertising world working on campaigns for big Fortune 500 brands like AT&T, Pennzoil, Southwest Airlines and Chili’s for 25 years. Now she’s focused on helping entrepreneurs, speakers, coaches, authors, consultants, and professionals who want to express their unique personal brands through distinctive, brag-worthy marketing assets for companies including SmartyPants Vitamins, Deep Eddy Vodka, Nui Organics, Lodgewell, Safe Kids and Betty Sport.
Today Lauren shares practical tips and real-world examples of what it takes to build a compelling personal brand that aligns and supports your business.
🔑Key Takeaways🔑
🌍🌙Power of Polarization: Not everyone is going to love your brand, and that’s okay. Learn why repelling as well as attracting can be an asset in attracting your ideal audience and customers. Hint: Embrace self-love and stop caring about being liked.
🌐🔄Conformity is Your Enemy: Authenticity is the key to branding success in a world where trust is at a premium, and if you try to conform to something you’re not, you’ll never succeed at building a trusted brand.
👩🔬 🤟 Start With Your Who (Not Why or What): Learn why self-knowledge is vital to building a successful brand. When you know yourself and your values, you’re more likely to attract customers who resonate with you and developing offerings and messaging that attracts your ideal buyers.
🚀 🎙️ Aligning Visual with Voice: Make sure your visual identity rhymes with your brand voice so you can stand out in the noisy “attention economy”.
🔥 💼 Balancing Personal and Business Branding: For those concerned about tying their brand too closely to their personal identity, learn how to create a legacy that can live on even if you step away.
More about Lauren Bayne at laurenbayne.com
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More about Lauren at Lauren Bayne
Lauren Bayne is a personal brand creative director, advising entrepreneurs and executive leaders in building personal brands filled with personality and creating intellectual property that makes her clients money. Coming from the advertising industry, Lauren brings creative expression and pizazz to personal branding that gives her clients confidence to stand out from the crowd with bold and entertaining presence. She specializes in helping entrepreneurs, speakers, coaches, authors, consultants, and professionals express their unique personal brands through distinctive, brag-worthy marketing assets.
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