EPISODE #965
Arjita Sehti
Personalized Ayurvedic Wellness:
Where AI Technology Meets Old Tradition
965 Arjita Sehti: Personalized Ayurvedic Wellness
Revenue, Resilience and the Secrets of Bootstrapping Without Burnout
No one will ever tell you that building a business is easy—it requires relentlessness, resilience, coachability, people skills, and visionary inspiration.
But here’s what it doesn’t have to require: Burnout.
Too many women push themselves 24/7, trying to do it all to have it all, setting impossible perfectionist standards for themselves, as they chase milestones at breakneck speed.
After Arjita Sethi burned out building her first venture-backed AI startup, her path took a radical turn. She says the ancient wellness rituals of Ayurveda came to her rescue.
Along her path of healing came growing self-awareness she could build a business around the life and pace she wanted, and that her previous innovations in tech and AI could be merged with her passion for Ayurveda.
The result is a new company called Shaanti, which uses AI to scale the inherent personalized wellness of Ayurvedic practice. Shaanti is fusing AI and Ayurveda into a 24/7 digital companion that learns your body type and your season of life, serving wellness rituals custom-tailored just for you.
Today we explore the power of self-awareness, how to redefine entrepreneurial success on your own terms, plus why there is no “one size fits all” in wellness or business.
🔑Key Takeaways🔑
📝 🤖 Ancient Meets AI: How AI enables highly personalized and holistic Ayurvedic wellness rituals, routines and practices to your unique body type and your current season of life. While Ayurveda teaches that every person is unique and needs personalized wellness routines, AI and data makes those customized health recommendations available 24/7.
🛠️🔥 Redefine Success by Your Own Metrics: After scaling then shutting down a venture-backed AI startup, Arjita made a conscious decision to bootstrap her businesses for more autonomy, sustainability, and alignment with her personal values. There is no “one size fits all” in entrepreneurship. Learn how she bootstrapped her virtual business school, grew it to $1 million in annual sales, and stayed true to her values (and wellbeing!).
❤️ 🤝 Transparency & Vulnerability Build Community: Learn how Arjita created a thriving support network for other entrepreneurs by openly sharing her struggles and learning from failure. She says: “99% of businesses might fail, but 99% of entrepreneurs don’t.”
🌱 ✨Entrepreneurship as a Spiritual Journey: Forget overnight success stories—real entrepreneurship involves failure, resilience, vulnerability, and growth. Learn the importance of self-awareness and sharing our journeys to support other women.
More about Arjita Sehti at newfounderschool.com
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More about Arjita at New Founder School
Arjita Sethi is a serial entrepreneur, physical therapist, certified yoga teacher, Ayurveda practitioner, and meditation expert, recognized as a leading voice at the intersection of AI and wellbeing. She is the founder of Shaanti, an AI-powered wellness platform creating personalized rituals rooted in Ayurveda, and New Founder School, which equips entrepreneurs with practical strategies to launch and grow sustainably. Arjita sits on the advisory board of the NASDAQ Entrepreneurial Center, teaches entrepreneurship at San Francisco State University, and has impacted hundreds of thousands of people across 40 countries through her businesses, teaching, and advisory work. A TEDx speaker, angel investor, and advocate for women in technology, she brings her philosophy of life-synced success into her work as a partner and mother.
Special January Launch Offer: Start the year with intention! Visit findshanti.com to access Shanti at the launch price of $200/year. PLUS get access to Arjita Sethi’s masterclass on the foundations of Ayurveda and how to build holistic habits.
Get Arjita’s AI Enhanced Entrepreneur Wellness Toolkit
Get the Transcript HERE
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