975 Madeleine Lambert: Digital Ethics

How to Safeguard Authenticity, Protect Copyright and Detect AI In Publishing and Marketing

Timing is everything in entrepreneurship, and it’s hard to predict when or if your vision will arrive at the very moment people are looking for a solution to the problem you are solving. 

Originality AI made its debut the week before ChatGPT, and as the AI slop problem grows apace, it was ready with the solution to detect it, and continues to innovate to track and validate ever more sophisticated generative AI content. 

Madeleine Lambert, the co-founder of Originality AI, was early to see the need for an AI solution that helped brands and businesses navigate the brave new world—maintaining ethics, authenticity and integrity in a world flooded by AI generated content. She had previously co-founded and exited the marketing company Content Refined in 2022, realizing that AI would disrupt her previous content marketing business, and understanding that others would need tools to help them navigate thorny issues like copyright, data privacy, bias and accuracy. 

So today we tackle all the hot-button AI topics, including the difficulty of legislating and regulating AI in both Canada and the US, the race to stay ahead in AI innovation, and how humans can best partner with AI. We also get into the challenges of patching vulnerabilities, plus some valuable insights on how businesses and creators can responsibly integrate — or detect — AI-generated content in their work.

More about Madeleine Lambert at originality.ai

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More about Madeleine at Originality.AI

Madeleine Lambert is a co-founder of Originality.ai, a platform that provides a toolset to help content marketers, writers and publishers navigate the world of generative AI so they can publish with integrity. The company, which launched one week before ChatGPT, also specializes in AI detection technology, with solutions that help defend copyright, detect plagiarism, and beyond. Madeleine was also the co-founder of the marketing company Content Refined which was sold in 2022. 

 

Get the Transcript HERE