EPISODE #799
Ali Nichols
Secrets of the Pivot:
How to Co-Create with Your Customers for Product-Market Fit
799 Ali Nichols: Secrets of the Pivot
How to Stay Resilient Even When You’re Getting ‘No’s’
Entrepreneurs live in the land of ‘trial and error’, much like a scientist in a lab, testing hypotheses until the eureka moment.
Sometimes it takes many tries and setbacks before the ‘eureka’, and often we need to pivot, and then pivot again.
The trick is not to fall in love with your idea so much that you can’t change your approach mid-flow to make sure your creation is something enough people want to buy.
Ali Nichols is in the middle of such a pivot, and her secret is co-creating with your desired customers.
Ali Nichols has always lived and breathed real estate even as a young kid. Co-founder of what was called Getaway, a platform to invest in vacation rentals, Ali and her team is now pivoting and rebranding to Hammock, focused on helping people invest in rental properties. Before leaping into entrepreneurship, she helped raise and operate a $700 million real estate fund focused on acquiring single family rentals at Bungalow.
Today she shares her entrepreneurial journey, the secrets of the pivot, why you must test hypotheses and co-create with your customers, and what’s next for her company.
- When to know the perfect time to pivot.
- Why it’s vital to co-create with your customers as you grow your business (Hint: It’s what your customers do, not what they say).
- How to measure your success and be on top of your metrics.
- How to stay resilient even when you’re getting lots of ‘no’s’.
- The ins and outs of fractional real estate investing.
- Why Ali’s is on a mission to real estate investing more accessible for everyone.
- How to raise venture capital.
- And much more.
More about Ali Nichols at byhammock.com
Join the conversation with Palak and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.
More about Ali at Hammock
Ali Nichols is the Co-founder of Getaway, a vacation rental investing business she has now pivoted with a branding change to Hammock, helping people invest in rental properties just 5% down. Previously at Bungalow, Ali spearheaded raising and operating a $700M real estate fund focused on acquiring single family rentals.
Get the Transcript HERE
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