EPISODE #631
Amanda Berlin
DIY Your PR :
How to Build an Authentic Brand with Relationship-Driven Earned Media that Resonates
631 Amanda Berlin: DIY Your PR
How to Cultivate Holistic Relationships with the Media to Maximize your Impact, Profitability, and Visibility
Public Relations is one of those fields that we all sort of feel like we know, and all know we need “good PR” for our businesses.
But do we really know the ins and the outs of what makes a PR specialist, well, special?
Turns out good PR for an entrepreneur comes down to cultivating good relationships – with journalists, podcasters, conference owners, influencers and more, so you can drive free or “earned media” to grow your visibility, profitability, and impact.
Rather than hiring an expensive PR Agency, Amanda Berlin says it’s vital you own your own media relationships. She calls it DIY-ing your PR, and she’s created a library of template guides and trainings to help business owners successfully build their own credibility, authority and reach. Amanda also works one-on-one with clients to guide them through strategic storytelling and media relations.
After a decade writing media pitches for huge companies like Disney, Dove, Baskin Robbins, Campbells, Colgate and more, Amanda now helps entrepreneurs step into their power and presence, creating a story that inspires others, and spreads their message impactfully in the media.
Amanda has created a library of template guides and trainings for entrepreneurs wanting to amass all-important earned media. She also works one-on-one with her clients to guide them through strategic storytelling and media relations.
Her clients have been featured all over the media from print publications Business Insider to Entrepreneur on Fire, to Bustle.com. She’s the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill set they need to go from hidden industry gem to recognizable trusted expert.
- The quickest ways to grow your business and a loyal community
- Which strategies work best for what kind of businesses
- Why you need to “own” your own relationships with journalists and producers, and how to target the right media outlets for your message
- The best timing strategies for getting your messaging out there
- And how to achieve maximum visibility authentically
- And much more
More about Amanda Berlin at www.amandaberlin.com
More about Amanda at Amanda Berlin
Amanda Berlin is a visibility and business consultant for entrepreneurs who. She works with entrepreneurs on boosting their holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in the corporate PR world, guiding strategy for major brands.
Check out Amanda’s podcast The Empowered Publicity Podcast
Grab the 30-minute video training outlining the definitive framework for holistic visibility.
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