EPISODE #978
Amanda Tress
Revolutionizing Online Fitness:
Innovating and Scaling a Digital Franchise Model
978 Amanda Tress: Revolutionizing Online Fitness
GLP-1s, AI Personalized Wellness, and Community Belonging
Most people are familiar with franchising business models, but what does it take to build a multi-million-dollar digital franchise?
Franchising can be ‘rocket fuel’ for growth, as Amanda Tress shares today how she scaled her innovative “business-in-a-box” model for fitness and nutrition professionals well into the 8-figures—by providing them the certifications, tools, technology platform, and community to succeed online.
Amanda is the CEO and founder of FASTer Way to Fat Loss, one of the fastest-growing digital fitness and nutrition companies in the U.S., with thousands of certified coaches and over 564,000 clients worldwide. FASTer Way delivers a science-backed, sustainable approach combining intermittent fasting, whole-food nutrition, carb cycling, and strategic workouts, augmented by community belonging.
Her journey began as a teenager, when she realized she was the only kid on blood pressure medication. It sparked an interest in clean eating and working out, and by 2002, she was one of the first in the fitness industry to start online training. Back then, that meant emails, and then flip-cams for YouTube and consults on Skype.
Today we talk about her innovative business model, plus the challenges and opportunities facing the industry today, from the “Ozempic effect” and personalized wellness with AI, to the importance of human connection and community in a digital world.
🔑Key Takeaways🔑
💡🤖 Human + Tech = Real Results: How Amanda’s unique “digital franchise” model gives certified coaches top-tier education certification, robust marketing, a proven tech platform, and community support. This combo empowers trainers to focus on what they do best—coaching—while earning meaningful income.
🌍❤️ Community & Personalization are Game-Changers: Why real human connection—masterminds, community events, and pop-up workouts—plus AI-powered personalization is the unbeatable combo to custom-craft effective nutrition and workouts.
⚡️🚀 Disrupting with Generosity and Innovation: Learn how Faster Way pays out a 75% commission to coaches (far above industry standards), and why generosity pays multi-million-dollar dividends.
🔥🛠️The Ozempic Effect—and Why Muscle STILL Matters: How the rise of GLP-1 drugs like Ozempic, Zepbound, and Wegovy are reshaping the wellness landscape, why it’s vital to maintain muscle mass with extra protein and weight training.
More about Amanda Tress at www.fasterwaytofatloss.com
Create and share clips of your favorite moments of this or any other podcast episode on across social media via Podopolo, and join the conversation with Amanda and me in the Wings episode comments section.
More about Amanda at Faster Way to Fat Loss
Amanda Tress is the founder and CEO of FASTer Way to Fat Loss, one of the fastest-growing digital fitness and nutrition companies in the U.S. Founded in 2016, FASTer Way delivers a science-backed, sustainable approach combining intermittent fasting, whole-food nutrition, carb cycling, and strategic workouts. Under Amanda’s leadership, the brand has grown into a multimillion-dollar company with thousands of certified coaches and over 564,000 clients worldwide.
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