907 Ashley Stanford: Gamified Marketing

Secrets of Authentic Referral Marketing

The fastest way to grow a business is to engage a loyal community as your most effective sales force. So, what’s the best way to incentivize your customers to invite their friends to buy your product or join your community?

Gamification is one of the best ways to reward your most influential customers and turn them into loyal ambassadors for your brand.

Ashley Stanford has pioneered a way to revolutionize the post-purchase confirmation page, transforming it into a hub for social engagement.

Ashley is the CEO and co-founder of Ice Cream Social, a platform that transforms customers into influencers through gamified incentives and social sharing, all embedded in your sales and marketing pages. She innovated the company as an “intrapreneur” at Ticket Socket, where she is also the EVP of Client Strategy.

Today she shares all her insights about gamification, why it makes marketing viral and sticky, and how her company helps you do the same.

🔑Key Takeaways🔑

🎮❤️ Reward Your Customers: How incorporating gamification tactics and innovative referral systems boosts customer engagement and referrals by transforming customers into brand influencers through incentives.

💡 📣 Influencer Marketing Mistakes: Learn how some efforts to turn customers into influential endorsement machines can backfire, and how get the best results.

💸 📈 Cost-Efficient Marketing Alternatives: Learn how Ice Cream Social offers cost-effective alternatives to traditional advertising by leveraging word-of-mouth and reducing customer acquisition costs. 

📊 📱Navigating Data and Measurement: Marketing without measurement is like sailing without a compass. Learn strategies for tracking influencer marketing success, and best practices for using promo codes, unique URLs, and affiliate links to gauge impact.

🎯 🚀 Tackling Marketing Challenges: How to overcome marketing overwhelm, understand your target market and integrate smart, cost-effective marketing strategies.

More about Ashley Stanford at icecreamsocial.io

Ashley Stanford

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More about Ashley at Ice Cream Social

Ashley Stanford is the CEO and Founder of Ice Cream Social, a gamification platform that converts customers into a influencers. She’s a digital marketing consultant with more than 15 years of experience specializing in building strategic marketing plans, mapping strategy execution, and tactics that optimize conversions and referrals.  She is also the EVP of Client Strategy at TicketSocket, where she originally “intrapreneured” Ice Cream Social.

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