939 Bizzie Gold:

Melinda Wittstock:

Coming up on Wings of Inspired Business:

Bizzie Gold:

I jokingly tell people that it all started on a napkin in 2014, as I’m sure is similar to many other people who have stumbled upon something like this. I was at Sun Life in Malibu having an argument with one of my dear friends over the energetic nature of emotion versus intuition and how that intersected with more traditional or esoteric medicine principles. So, it started off something completely vanilla that I had no idea I was, I was going to say and do what happened next. And in the process of trying to hold firm my argument, I ended up kind of just getting this flash of seeing a diagram. I grab a napkin, and I start scribbling to back up my position. So, I’m kind of like drawing this, drawing this diagram. I explained it to her, and she was just like, I don’t know, man, you’re an alien. Where did that even come from? I was like, I don’t really know where that came from, but I’m going to keep pursuing this.

Melinda Wittstock:

Many people get ideas seemingly out of nowhere, but very few bring those inspirations to life. Bizzie Gold had previously founded and scaled eight global brands and she was on a successful, comfortable path, when she decided to take an uncertain fork in the road to build what is now called “Break Method”, a precision-based system to decode and rewire subconscious behavior, revolutionizing the way mental health, addiction recovery, and human performance are approached. Her platform uses data analytics to predict and reprogram patterns of thought and behavior with 98.3% accuracy, challenging the outdated financial and therapeutic models that keep clients trapped in endless cycles of dependency. We’re going to talk about her brain mapping technology, how it works, and how it can be used for entrepreneurs and their teams.

Melinda Wittstock:

Hi, I’m Melinda Wittstock and welcome to Wings of Inspired Business, where we share the inspiring entrepreneurial journeys, epiphanies, and practical advice from successful female founders … so you have everything you need at your fingertips to build the business and life of your dreams. I’m all about paying it forward as a five-time serial entrepreneur, so I started this podcast to catalyze an ecosystem where women entrepreneurs mentor, promote, buy from, and invest in each other. Because together we’re stronger, and we all soar higher when we fly together and lift as we climb.

Melinda Wittstock:

Today we meet an inspiring serial entrepreneur who is revolutionizing therapy with a powerful new brain mapping and rewiring platform. Bizzie Gold is the CEO and Founder of the Break Method, and author of the must-read book, Your Brain is a Filthy Liar. We dig deep into how behavioral diagnostics provide clarity and help you rewire lifelong patterns—plus, the importance of self-trust and why perfectionism might be holding you back. 

Melinda Wittstock:

Bizzie will be here in a moment, and first: 

[PROMO CREDIT]

If you’re enjoying this podcast and what you learn from all the inspiring women I interview every week, please go ahead, hit subscribe wherever you get your podcasts, and share it with your friends. We really appreciate ratings and reviews on Apple and Spotify – it helps more entrepreneurs like you find the wisdom, tips, and epiphanies they need to grow their business. It makes a difference. Thank you. 

Melinda Wittstock:

I don’t know about you, but I’ve met hundreds of successful founders who are slowly but surely falling out of love with their businesses. Sure, business is good, and the success is sweet, but somehow a little voice inside your head is saying you’re meant for more. 

Melinda Wittstock:

Bizzie Gold has built eight successful global brands, and today she shares her journey from what she calls an “accidental celebrity trainer” with clients like Julia Roberts to serial entrepreneur, and all the hard-won lessons on being true to your vision even when that means you have to walk away from what feels safe and secure. One day Bizzie had the inspiration that became Break Method, and today she shares how the technology works and how you can use the insights from the brain pattern mapping to break free from self-sabotaging cycles, cultivate sustainable self-trust, and align your daily behaviors with the outcomes you truly want—whether in business, relationships, or personal growth. She also shares actionable strategies you can apply right away, whether you’re an entrepreneur looking to transform your company culture, or just eager to unlock your own next level.

Melinda Wittstock:

Let’s put on our wings with the inspiring Bizzie Gold and be sure to give us a 5-star rating and review on Apple and Spotify so more inspiring women can learn from the best in business.

[INTERVIEW]

Melinda Wittstock:

Bizzie, welcome to Wings.

Bizzie Gold:

Thank you for having me.

Melinda Wittstock:

You know, I just have to say, first of all, I love your name. It’s a perfect business name.

Bizzie Gold:

It is. It’s been perfect for a variety of things I’ve done in my life. It suited me well in sports growing up, and that was the first time I really loved my name. It’s amazing while you’re just standing there on that podium.

Melinda Wittstock:

So, you have founded and scaled eight global brands, and that’s a huge accomplishment. You’re standing there on the podium with that. And most recently, Break Method. Let’s get into Break Method first and what you’ve built there and what it does, because it’s a behavioral diagnostic system. So, explain all of that and how that helps all of us just be better humans.

Bizzie Gold:

I developed this starting in 2014, so it’s been quite a few years. And I think as many inventors or people who stumble upon a new or novel idea experience, you often get bits and pieces of it as you’re going along and you’re following the breadcrumbs, and if you’re paying attention and you got a decent amount of commitment and momentum that you can generate, you can start to put these pieces together. And I think that’s certainly what has happened for me over the last 11 years. I don’t think I realized what I was building as I was building it, which I think if we went back over time and we talked to other inventors, I’m sure that that is relatively common. You often don’t get the full schematic. You’re kind of following the breadcrumbs and just kind of being diligent in taking action. And now in 2025, I can see the full picture of what it was that I’ve been spending the last 11 years creating and piecing together. And that is the brain pattern mapping technology, which is a behavior prediction tool that tracks 200 historical data points, aggregates that data, and is able to accurately predict patterns of thought, behavior, and decision making with 98.3% accuracy.

Bizzie Gold:

It is certainly a thorn in the side of the mental health industry because it is in direct conflict with the entire paradigm of narrative-based therapy. And this idea that mental health outcome should be this long, drawn out, looping process and that psychology is really more of an art form and we don’t really know why certain things happen the way that they do, when everything that I have pieced together over the last 11 years and brought to market demonstrates pretty clearly that Psychology and mental health outcomes are actually more of a math formula than they are.

Melinda Wittstock:

So, there’s a lot of different things to unpack and a lot of different directions to go with the conversation. I wanted to start with this whole idea of iteration, however, because you say, here you are now and you can see, you can see now what you’re building like over after 11 years. What was the initial vision like when you started? What was the impetus? What made you want to do this? And what was your original vision?

Bizzie Gold:

I jokingly tell people that it all started on a napkin in 2014, as I’m sure is similar to many other people who have stumbled upon something like this. I was at Sun Life in Malibu having an argument with one of my dear friends over the energetic nature of emotion versus intuition and how that intersected with more traditional or esoteric medicine principles. So, it started off something completely vanilla that I had no idea I was, I was going to say and do what happened next. And in the process of trying to hold firm my argument, I ended up kind of just getting this flash of seeing a diagram. I grab a napkin, and I start scribbling to back up my position. So, I’m kind of like drawing this, drawing this diagram. I explained it to her and she was just like, I don’t know, man, you’re an alien. I don’t even like, where did that even come from? I was like, I don’t really know where that came from, but I’m going to keep pursuing this.

Bizzie Gold:

So, it kind of started with that initial diagram. And then as time and chance would have it, at this point, I was already pretty successful in a variety of my other careers. I was traveling the world teaching lectures at this point. And I was teaching lectures in a more tangential topic around socio emotional development and energetic anatomy. And it just so happened that I had this kind of entry point with this new material that I was kind of seeing and sensing, and I had the platform to just start teaching it. I just kind of was teaching whatever was coming through initially. And at a certain point, maybe two months in, my students started coming to me and they’re like, Bizzie, this is something different.

Bizzie Gold:

I don’t know what this is, but this is not what you were doing before. Have you named it? Do you know what you’re doing? Have you thought your way through this? They’re like, this is really profound. And it’s like a whole different level, level of busy that we’ve never seen before. I don’t think anyone really knew that you had this in you. So, at that point, I really had to stop and sit with it and make some decisions about whether I wanted to continue on with my career in the trajectory that it was naturally going, or whether I wanted to stop and pull back some of those pieces and take the next few steps much more intentionally, which I ultimately decided to do in 2015. I think it’s important when a lot of female entrepreneurs, it’s, I think, kind of our natural inclination to say yes. I think in a lot of ways, it’s in our maternal instincts. We think we can handle a lot, and we tend to say yes and kind of rush, rush toward the danger or toward the passion and pursuit. And I think at this point, I was really aware that I was saying yes to so many different things. And I wanted to have an intentional moment to pull back and give these ideas of more clear identity and to not try to blend them with other things that I had been previously doing in my career. So, I pulled back into a bit of a hibernation period where I had to essentially rebrand myself, but more than anything, separate myself intentionally from some of my previous work while empowering other people to take the torch and keep running with it, because I knew that that work had to be out in the world, too. But it was no longer my work. And I think sometimes as women, we may struggle with that because we can. Sometimes we just keep doing it. And it was a.

Bizzie Gold:

That was really one of my first learning lessons as an entrepreneur, that just because something was powerful and people were loving it didn’t mean that it was personally for me anymore. So that was kind of the first time that I had passed a lot of my teaching modality to other people to let them effectively run with it so that I could focus on this new information that was coming through.

Melinda Wittstock:

Yeah, that’s a really interesting thing because I think a lot of people double down on what they’re already doing or they’re on a path, and it’s easy, it’s safe, I guess, to stick to that. What were you actually doing at the time you mentioned that you had, you know, you. You had, obviously a lot of other brands and businesses and whatnot going on. What were you actually doing in that. In that. In that transition period that you had to let go of?

Bizzie Gold:

So, ironically, up to this point, I had accidentally become a celebrity trainer. And I say accidentally because this was in no way part of my intended trajectory. I frankly, still to this day, don’t even like working out. So, it was very odd. That this all kind of happened to me. In 2010, I had a traumatic birth with my oldest daughter that resulted in her dying for 20 minutes, coming back to life, and eventually getting a diagnosis of cerebral palsy. And in the years of trying to kind of pick myself up and try to heal my life and do something with my life, while also finding a way to provide for my daughter financially, I ended up creating this movement practice that eventually became a celebrity favorite.

Bizzie Gold:

And I didn’t create it on purpose, as, honestly, I don’t think I’ve ever. I don’t think I’ve ever set out to create something. I don’t think I’ve ever said, like, I want to create a business. It’s more like the ideas find me, and I happen to be in the right time and place to act on them, which was certainly the case with this one. And from the moment that I moved to Los Angeles, it was truly like three to four weeks before I started working for Julia Roberts in a very happenstance sort of situation where I was completely floored and went from living on food stamps, trying to get this idea to be accepted by people in that community, to all of a sudden making $30,000 a month being a celebrity trainer. So, my life literally turned upside down, in a good way, literally, with one phone call. I was kind of thrust into this career that I never really tried to have. It just seemed like the thing that I had that was viable at the time eventually went on to grow this modality.

Bizzie Gold:

To this day, we have 7,000 certified instructors. We were one of the first online streaming platforms in the fitness space. Back then, everyone was very married to their DVDs, and nobody believed that the transition to online streaming would ever really work. Because at the time, people were very dismissive because of the buffering issues that people would have. Like, well, people would never want to work out online streaming, because then if the workout buffers, people are going to get frustrated. So, people really held on tight to these DVDs for a long time, and I just saw where the trend was going, and we were truly one of the first to market with our online streaming platform. So, we grew that, and I eventually sold that in 2019, along with another supplement company that I had created. And the irony is, when I had to go through this transition period, I had grown one of the largest yoga teacher training programs in the country.

Bizzie Gold:

In any given weekend, we had eight simultaneous trainings happening all over the world, and I was traveling all over, lecturing and teaching on some of these concepts. And that was where I had to make a decision. I’m like, do I want to keep going with this accidental career that I never intended to have, or do I actually want to be me? Because this thing that had come in was much more aligned with my intended trajectory with some of my earlier career efforts in schooling. And it just. It was much more authentic to who I am and I think the gifts that I have to bring to the world. So I almost had to go through this rebranding process to remove myself from this accidental success and actually step fully into who my true brand identity actually was.

Melinda Wittstock:

It sounds like there’s just so much divine inspiration going on for you in your life. And I think a lot of people have that they don’t necessarily listen to it or know even how to listen to it. And so, it sounds like in that 2014, 2015 period, you had a real clarity about who you’re supposed to be, and it took some time to transition to that. So, the original vision of the Break Method, tell me how that evolved and developed over time. I mean, as you leaned into this, and this is who I am, this is my purpose in life, and this is what I’m doing to get to how the vision evolved, how it grew, how you built it in essence.

Bizzie Gold:

So, from 2014 and 2017, I predominantly was teaching it in person, seminar format. So, all of the teaching that I had been doing and traveling, I essentially just pivoted all of that, had other people teach the other content, and I essentially kept up my same seminar schedule, but pivoted it to this new content. And in 2017, in the beginning of the year, we launched the first online iteration of that, and we ran it much like a college program, and we ran it four times a year. I ran it four times a year in more of a school cohort format until about 2022. And then we started offering it on a one-on-one basis where anyone could start at any point in time. By that point, the business had scaled so much, and I had grown the team of people who were actually facilitating the work. And at this point in 2022, I was already developing the tech platform and the algorithm itself. And over that time period between 2017 and 2022, we were roughly having about 250 to 300 people enroll in the program four times a year.

Bizzie Gold:

So, what I found is that every time I would work with clients and I would be looking through all Their historical data. I naturally started to see these patterns emerge that I couldn’t unsee. Sometimes when you’re looking at something in the beginning, you just maybe have this divine moment of inspiration that you can’t understand or you can’t explain where it came from. But if you just kind of take that first step or follow that first breadcrumb, everything else starts to unfold very rapidly. And that was really the case with this, where I started to notice in the patterns of data, these interconnected relationships. And the more I pursued them and organized them, and then I had larger and larger bodies of data, the more I started to realize that I had stumbled on something from profound. And I did the work to organize the data and run the studies and make sure that we were tracking the data in a way that could be replicated. We started to bring other people on board to study the data that we had pulled together.

Bizzie Gold:

And eventually, after all of those years, after following some of these smaller pieces that I didn’t know were interrelated, I one day had this literally, like, it was like a flash. I had just had my last child, So I have four kids, and my last child was born in 2021. And it was the very early stages of 2022. I was giving him a bottle. I’m just kind of laying on the couch, having just a moment, you know, just one of those, like, oh, life is so good. I really made it. Definitely done having kids, but, like, yeah, I really made it. And all of a sudden, I can’t explain it, but it was like, every piece of everything.

Bizzie Gold:

I like to think of it like schematics. I’m typically. I can see schematics, and then I build the schematic that I see. I had these, like, 10 different blueprints, so to speak. And then all of a sudden, I’m sitting there, and I all of a sudden see how all the blueprints connect together. And actually, I was building a machine the whole time. So, I see this schematic, turn it into a full blueprint, and I look at my husband.

Bizzie Gold:

I’m like, honey, I need to go grab my computer, take the baby. Like, I can’t even believe what I just saw right now. And that was where I actually got to see the keystone of all the work that I had been doing for the last 11 years come together. And that really was that missing piece that actually was essentially the fuel source to this engine that I was building that ultimately predicts patterns of thought, behavior, and decision making. So, I do think that, you know, for someone who’s listening, who may struggle to discern those, those moments of divine inspiration. That becomes easier when you learn how to rewire childhood patterns that prevent you from establishing self-trust. And I will say that is one thing that I have had in treasure troves my whole life is I’ve always been more likely to trust myself and follow my intuition over giving my power and authority away to others. I think it was a little bit easier for me to confidently and boldly step into saying yes to whatever this is and believing that somehow I’ll figure it out along the way.

Bizzie Gold:

And if I don’t, I don’t really care. You know, like a better why not try? And I think sometimes high achieving women that tend to be more perfectionist oriented tend to be the exact opposite. Instead of asking why not? They ask why and they look at all the ways that it could fail. And I think in, in regard to how my brain pattern tends to see things, I tend to skew things with positive self-deception. So, I’m much more likely to go running to the danger and somehow believe that I’m going to pull it off where somebody else might be a little bit more risk, risk averse and slower and methodical in their process because they’re trying to do it perfect. I think I’m okay with doing it messy as long as I’m taking action on the divine inspiration that I’m seeing. And if I reflect back on my more than 20 years in the entrepreneurial space, it always seems to pay off.

Melinda Wittstock:

Oh gosh. Well, there’s two things there really. Self-trust. And I want to get into that. But also, that ability to overcome this process perfection trap that so many women are stuck in, that that’s something that comes up on almost every single episode of the show, like more than 900 episodes out there in the world. And I don’t think there’s one where we haven’t talked about perfectionism being the thing that holds so many women back in business. And it’s the first time that I’ve heard this link between that and just self-trust. Because perfectionism maybe underneath that is some, some people pleasing thing or thinking we have to be something and being separated really from ourselves, which links to this whole idea of self-trust.

Melinda Wittstock:

And we’re conditioned in a way, you know, not to trust ourselves to, to trust sort of more external sources and look for external validation rather than what’s actually from within. Is this something busy that you’ve always felt that you had this self-trust or was it like sort of a muscle that you needed to develop? Like, tell me about your evolution on being able to truly trust yourself and just go for it.

Bizzie Gold:

So, brain pattern mapping helps us really understand that self-trust is something that’s either cultivated or not in childhood based on the repetitive childhood inputs you experience. So, in many cases in childhood environments, depending on the type of family you’re raised in, self-trust can actually be disciplined out of you, or you can start to question yourself by way of bumping into negative feedback or parental emotional dysregulation. I, by contrast, had a very opposite upbringing. I was raised in a very progressive Jewish family in New York and Connecticut, where my dad would challenge me, but essentially from a very young age always treated me relatively like a peer and would keep challenging me and would let me do things myself and see if what I wanted to do would work and he would be there for me if I fell down and needed to work my way through it. But he also didn’t coddle me and he would really just continue to imprint me with self-efficacy. So, I think self-efficacy and self-trust tend to be a duo when it comes to brain pattern outputs. They’re in my work. There’s something called the brain pattern spectrum, and it can be divided into a left and a right side.

Bizzie Gold:

And in general, the left side entirely is self-trust positive. And the right side can go either way, self-trust negative or positive. When we look at kids that are self-trust positive, there tends actually to be a lack of trust in parental caregivers because they don’t help you solve problems or you learn to not trust their judgment. So, you start to lean on yourself by default. If your parents, if you don’t trust your parents’ decision making, at some point you’re going to have to say, well, if I can’t trust you, it’s kind of every man for himself. So, I guess I have to figure it out on my own. The right side of the brain pattern spectrum, interestingly enough, tends to have intact families where the parents are loving and may actually over nurture coddle. They actually diminish self-efficacy.

Bizzie Gold:

And then you may have overlaying frameworks of religious or cultural messaging that actually suppress self-trust because it puts family duty or religious messaging in a hierarchical step above what you think to be true. So, it actually forces you to question yourself. And if that’s carried out over a prolonged period of time, eventually what may have been an initial budding of self-trust has effectively been disciplined out of you.

Melinda Wittstock:

Right. I mean, and you see that in its extreme, in these kind of religious groups or people who fall into cults or…

Bizzie Gold:

Right.

Melinda Wittstock:

Which we have a lot of in our society right now, you know, sort of attachment to things that are external to us, meaning something about us, you know, so if the group gets attacked, it’s like, it’s like a personal, you know, threat. Like there’s a lot of that around at the moment. People looking for easy answers or structures, people who follow rather than allow themselves to be their own leaders. I think it’s a real societal problem, personally.

Bizzie Gold:

I agree. And we’ve studied also generational cohorts. And because of the shifts in parenting styles over the last 20 to 30 years, the right-side brain pattern spectrum types are significantly on the rise. Prior to my generation and the generations previous to me. So left, left side of brain pattern spectrum people were significantly more common with my dad’s generation. If you just think about life being a little bit more challenging, if you think about how many kids used to be in some families at a certain point back, you know, back then, if you look kind of at families raised like 30s, 40s, 50s, it wasn’t uncommon in large families to have one or two children literally die because that’s how little they were being parented. So now fast forward now we’ve got helicopter parents. Everyone is overly involved in people’s lives.

Bizzie Gold:

People have really taken the shift toward attachment parenting. And then kids are linked in with their phones. They’re obsessive about feedback and how they’re perceived. All of which eventually push you onto that right side of the brain pattern spectrum.

Melinda Wittstock:

Right? Yeah. No, this is a huge problem. Like your work is very important, busy what you’re doing. So take me through the break method, how it works. Like your whole program, soup to nuts. Somebody joins, say I join right now. What’s the process?

Bizzie Gold:

Step one is always brain pattern mapping. So, it would take you about 20 minutes and potentially 40 minutes if you’re an overthinker, which I always encourage people. There are certain brain pattern types that struggle keeping it in the 20-minute time frame. And it tends to be that more type A perfectionist where the questions are very intentional. And sometimes that can make some people taking the brain pattern diagnostics spin out a little bit. But it’s intended to take no more than 20 minutes. At that point, somebody on our team would actually go through and review the entire diagnostic with you. And it does track nine distinct markers.

Bizzie Gold:

Two of those markers are going to be thought based and internalized. Three are going to help us Understand your emotional response system and how that unfolds over time, and how your emotional response system then triggers behaviors that cascade chronologically in a four-part cycle. Once we understand this, we consider this to be your brain pattern hypothesis. I think this is very important because oftentimes in the mental health space, once a therapist or a clinician thinks they see something through confirmation bias, they just keep reconfirming what they thought they were already seeing. We do the exact opposite, which is why we call it break method. We spend extensive time looking in every facet of your life and looking under every single rock that might seem meaningless to make sure that this pattern holds true no matter where we look. So that by the time we’re actually giving you rewiring strategy, we know with 100% certainty that it’s going to work. If we’re trying to give you strategy to rewire something that isn’t actually your pattern, maybe some pieces of it won’t work, but we won’t uproot the entire system.

Bizzie Gold:

And I like to think of break method as being built on three keystones. Efficiency. I don’t want this to take any longer than it needs to. I want it to be effective. I want this to work immediately and to have very clear, visible, measurable signs as you’re moving through it. I don’t want it to be something that’s kind of gray and intangible and I want it to be sustainable. I want this to be something that you can eventually do for yourself, by yourself, without ever needing me or anybody else on my team. I think anything that isn’t built on those three principles is ultimately going to just keep people stuck in this cycle of mental illness that I think our world has been stuck in for a very long time.

Bizzie Gold:

So as you’re going through this process, once you move past the diagnostic stage, then we’re going through roughly a 20-to-24-week program where you are learning to look at different data sets in your own life and you’re actually learning to map these. But there’s a very important piece of this process that’s different than potentially therapy or some other sort of coaching work. We assume that if you’re, if you’re able to guide this process of healing, your brain pattern will actually distort your perception, using likes, dislikes and triggers along the way so that you’ll actually avoid or convince yourself they don’t need to do, do certain things. So, we put you into this very specific structure where you don’t know what we’re doing and why we’re doing it, which actually prevents you from being able to manipulate or distort the information that’s coming through. Then when you get out of whatever that structure is, we teach you how to reflect back on it and kind of pull those pieces together. So I like to look at this as every module that you’re going through it, you’re actually piecing together jigsaw puzzle pieces, but you don’t know what the picture looks like. So, you’re like, okay, this is the left corner, this is the right corner, here’s the center. But at this point, you can’t guide the process through whatever your story is that you’ve built up in your head of, ‘I’m this way because I have daddy issues.’

Bizzie Gold:

I’m this way because my mom left. Because then through confirmation bias, you’re actually likely going to miss a lot of these under the radar inputs that are much more the likely culprit of why you do what you do more than the story that you’ve crafted in your head. So, everything is kind of on this need to know, compartmentalized basis. Meanwhile, every time you piece together a part of the puzzle, you. You’re working with somebody one on one on our team to continue to do the diagnostic work and to continue to build the rewiring strategy, ultimately culminating in finally putting the whole puzzle together, having this huge epiphany which for a lot of people, I think happens far earlier than the end of the program. I like to call this moment reality vertigo. Because eventually your paradigm shifts so much and you realize that you have been seeing the world and all of your perception of reality through a very distorted lens your entire life. And when you learn how to make that correction back to objective reality, it can be a little bit overwhelming.

Bizzie Gold:

And it can make you question a lot about what you’ve done in your life and why you did it. Right now, you understand why, and then kind of look back and there’s a moment where people sometimes want to go into regret or remorse, and we very quickly reorient people out of that because I think going back in the shame spiral is not helpful. And we want to keep you in momentum. So, we get you very much situated on how we’re going to move to the next place and be more focused on now making our inputs match with our outputs. Because oftentimes people a very clear outcome that they want in their lives. And of course, knowing your audience, we’re all really aware of what we want. But oftentimes our behaviors in the subtle, more nuanced Day to day way are actually not at all in alignment with the outcome that we want. And I think that is what gets corrected through work like break method.

Bizzie Gold:

So, by the end, you’re getting an entire operating manual, so to speak, of exactly how to handle every single situation. And we go very far in a way to make sure that any potential situation that could arise near future, you essentially have an exact solution to get out of it. And by this point, you’ve already learned so many tools and you’ve already effectively rewired. So, what we hear most often is by the end, people are already looking at you like, how much more could I change? Like, I’m already a 180 of a different person. And this wasn’t like things that might have felt so hard for people in previous programs because they had to lean on willpower or white knuckle through it. We’re rewiring people at the neural pathway level and at the level of thought and language. So By the time they’re trying to do things differently, it’s just happening naturally. And they’re almost mystified about how it happened.

Bizzie Gold:

But it’s because of this compartmentalized approach, so that we’re able to essentially prevent the brain pattern itself from trying to damage or delay the work that we’re doing. By the time people pop out on the end, usually their lives are so drastically different that they can’t stop laughing. And then they also have some element of frustration because they wish that this was just part of schooling in middle school. Because I agree this is something so foundational to the human being that I believe it should be something that’s integrated into the school system. Because so much of our hardship and shame could be completely avoided by simply just learning these foundational concepts earlier. And I work with kids all the time, and kids get it. They get it faster than adults, honestly.

Melinda Wittstock:

Oh yeah. Well, they have fewer patterns that they’ve already established and lived to lived into. Like you talk to anybody in their 40s or 50s, 60s, everybody has repeating patterns, right? And so, you’re trying to do something different, but you’re stuck in this loop because. And you don’t even necessarily know why. Even like say someone like me who’s been, you know, spiritual person doing all the work, you know, whether it’s like meditation or therapy or hypnosis or like any of the Ho’ Oponopono, I don’t know, like ayahuasca, like a long kind of all these modalities. Right. But you still find yourself, even though you’re you have progressed to much more of a conscious awareness, right?

Bizzie Gold:

Yes.

Melinda Wittstock:

And you’ve done a lot of the work. There’s still this thing deep in your subconscious that you don’t, you know, you don’t necessarily really know or understand, especially if the patterns keep presenting themselves, whether it’s the, you know, the person who’s attract, you know, the woman who’s attracted to the same type of guy who, you know, the same type of relationship, or like, you know, or, I don’t know, loses money as fast as they make it or like what, what, whatever that pattern is. Right. And we all have them. So, you get to the end of the 24 weeks and, and what are some of the transformations? Give me an idea of, of some of the transformations you’ve seen. And, and then from there how people sustain this. Because the subconscious, all these patterns formed in our childhood are pretty powerful.

Melinda Wittstock:

So how, how is this progress sustained?

Bizzie Gold:

So I’ll start with the transformations. I’ve had the honor to work with so many different types of people, from age to socioeconomic background to academic level. I’ve taught this with incarcerated populations actually in the prison system itself. So I can attest to the majority of people that do this. We have roughly 90.5% that report sustainable success from this across all cohorts that we work with. And that includes people that have no more than a second-grade education level in the incarcerated populations. So I’ve seen people who have previously been on a variety of pharmacological interventions for the better part of 20 years eventually heal and get off of medication. I’ve seen people who’ve struggled with suicidal ideation, even homicidal ideation completely turn their life around.

Bizzie Gold:

I’ve seen women who have a history of staying far too long in abusive relationships while otherwise being a very successful entrepreneur learn how to break those patterns. I’ve worked with oppositional defiant children who are able to completely turn their behavior around in no more than three months. I, I’ve literally, you name it. I’ve worked with so many different issues, from body dysmorphia to anxiety attacks, intrusive thoughts, suicidal ideation, even multiple personality disorder. We work with families; we work with couples. I even do this at the organizational level for companies. I mean, whatever the incoming issue is, we see it 180 typically within 20 to 24 weeks. In terms of the sustainability piece, we are rewiring the patterns at that deepest subconscious layer.

Bizzie Gold:

I like to look at my work as part of a neurocognitive funnel. I think this is where a lot of mental health approaches don’t address this correctly. They try to address behavior modification at the level of behavior. So, to make it more simple: if somebody was smoking, they’re trying to give them all these tools to not smoke. But essentially, you’re still addressing the behavior at the level of behavior, like do these things instead of this thing at the level that you’re trying to reach for the cigarette. In my work we look at this neurocognitive funnel as the very top layer being how your brain pattern actually distorts your perception of reality. Once your perception of reality is distorted, how you’re actually perceiving the world around you and turning pixels into people or pixels into an assumption of how somebody feels about you, whether they like you or whether they don’t, whether they’re mean or whether they’re safe. Once your brain pattern is distorting your perception of reality, all the language that we generate to define our world starts to actually get very restrictive and it’s not at all based on objective reality.

Bizzie Gold:

We work on the level of language. So, once you learn to correct that distortion, all of the behavior that comes from that place now starts to actually heal as a byproduct. So instead of trying to work on the behavior at the behavior, we work on those top levels of perception of reality. And then when you are able to effectively hit them at those top levels, they’re acting out new behaviors and they’re thinking fundamentally differently about their world and defining their world differently. And when you do this with repetition, which we do extensively during a period we call our 30-day sprint, after you’ve graduated, this is where you’re making sure that through synaptic plasticity, you’re actually tearing off those old patterns and you’re actually really developing these new pathways so that it sustains for the long haul.

Melinda Wittstock:

Oh, that’s amazing. This is just so holistic and multi-dimensional. It’s like you’re from the Matrix. Busy.

Bizzie Gold:

Sometimes I feel like I am.

Melinda Wittstock:

No, because I can see there’s all the components that it’s. It’s really non-linear I think is what I’m saying and, and sounds super powerful. I’m curious about what you said as you work at the organizational level. So, you know, companies have all kinds of issues. You know, speaking as an entrepreneur, built five companies and I think of all the different challenges, people challenges you have, like motivating a team, getting the right team, making sure that people are working effectively together. So, tell me a little bit about how you do that for like a company, you know, for any CEO listening to this thinking, huh, I wonder, this could be good not only for me, but maybe for like my whole team and make us much more, more effective as a team.

Bizzie Gold:

So, our process splits into two. We have a way that we do this that’s very specific to recruiting, and then we have a way to do this that is more specific to parsing through the brain patterns of the organization as a whole. Obviously at the employee level, I’ll go through the recruiting pipeline first. Our brain pattern mapping portal can actually be custom branded and developed for different companies so that we can essentially make it the very first step in your recruiting process. There are very specific brain pattern types. Knowing that we track those nine markers, we can tell you that each position in your organization should have a very specific set of markers that we can track. And we can tell you if somebody is reasonably close or if somebody is a wildly poor fit for this position. And essentially what this does is it prevents somebody from being able to manipulate you with a personality task.

Bizzie Gold:

Many of the tests that are used for organizations in recruiting, people know how to trick these tests. They, they know what you’re looking for and they can distort their answer patterns to make them seem like a good candidate. Somebody could even have a great resume or even present well in an interview. But what’s really going on underneath the hood? Brain pattern mapping actually uncovers their underlying motivations and what drives their behavior. And because they have no idea how this algorithm is formed, they cannot actually try to deceive the test. And in fact, there’s one part of the test that’s specifically built to distract anyone like that, that thinks that’s where they would do it. There. It’s basically a sandbox for us to see how much somebody’s going to contradict themselves.

Bizzie Gold:

And we don’t actually use that for the pattern data itself, but we look to see how, how able somebody is to be self-accountable and honest. So, they don’t realize that that’s how we’re using it. But ultimately that’s how they’re using it. And they wouldn’t know which part was which even if they tried to figure it out.

Melinda Wittstock:

So essentially, so that is so important because I mean everybody, there’s not an entrepreneur I know that hasn’t made a bad hire or, or has hired somebody that seems totally, you know, is, is actually a completely different person who you thought that you were hiring.

Bizzie Gold:

Like, here’s one really important thing. I told you that we track of the nine markers for our behavioral. And they help us understand early-stage behavior, transitional behavior, and late-stage behavior. We are complex creatures. And if you think about, you know, you at your worst or me at my worst, I’m sure I have very contradictory behaviors. I can be really warm and fuzzy and I can be a lover and want to take people under my wing. And then if I’m exasperated and I’ve overloaded my plate and I’ve been traveling, when I come back, I don’t want to talk to anybody. I just want to, like, go into my little bubble and stay in my office and not have anyone talk to me.

Bizzie Gold:

So just using that example, if we translate something like that to an employee, sometimes the employee that you get in the early stages of working for your business is very different than after they’ve been there and anchored security for two months, and then their behavior starts to get worse and worse and worse. We can actually see what is going to happen with that person before you ever even hire them. So. So that you have a very real chance to say, is this something that I’m willing to roll the dice on, or is there something that I can do preliminarily to support this person, to make sure that we get ahead of it? Because there are certain things that will come to you as an organization and say, hey, these are the things that are flagging for this person. We think that if you really like this hire when you meet with them, we feel like we can help them turn X, Y and z around and get this established before they even start. Because we can see problems coming down the pipeline and deal with them early stages. So, there are things that we can do like that. The other thing that we do, kind of transitioning over to the company side, because often companies end up doing both sides of this process.

Bizzie Gold:

The first step for us is actually working with all the key stakeholders in the organization. And we typically have them vote and depends on how large the organization is, obviously. But typically, we have them all nominate three people that they think are the best cultural fit and best producers within the company. So, we look at those and we basically take an average of those three people. Like, who are the three that are most commonly represented with the key stakeholders? We do their brain patterns first, so we can essentially create a company archetype. So, it’s like, hey, based on everything that you guys just brought to us, these are the things that these three people all have in common. Let’s talk about the company culture and make sure that these things are translating. And then we Go through.

Bizzie Gold:

These are the brain pattern types that should exist in each part of the organization. Example would be C suite executives typically have to have one brain pattern type and that would be a very different person than potentially somebody who’s like working their way up from the bottom or a sales rep. And I will say just to kind of throw this flag on the field, I think what sometimes happens is when organizations try to hire from within, they accidentally move somebody up that doesn’t actually have the right brain pattern to transition to those higher levels and then things start fall apart because they are, they’re completely different skill sets and they’re different perceptions of reality. Typically, the C suite executive or the entrepreneur, they have to have a really high level of situational awareness, but also be able to adapt their communication style for the groups of the teams that they’re managing. If you try to take somebody who maybe was a top sales rep or was a great, you know, kind of mid-tier employee, they might be so clued into relational interactions and completely oblivious to situational awareness that would be required once you reach that higher level. So, these are the things that we can see long before they happen. And then we also can work with employees that maybe they really love or they feel a sense of loyalty to that are not working out in certain areas of the company. And we can actually work with them using break method to get them to understand, you know, how their behavior needs to change and support them in that behavior change.

Bizzie Gold:

And then typically our last step is to actually run the whole organization through it so that we can give them an overview of what’s happening in their organization and also start to understand if certain teams are having problems or if one team that was producing in a very specific way is suddenly dipping. We can actually take a look at it and figure out what the actual etiology is of the problem at the level of brain pattern.

Melinda Wittstock:

That’s amazing. Oh my goodness. Wow. So, gosh, I have so many more questions to ask you. We haven’t even gone to your book yet. You have a new book out as well. So, tell me a bit, little bit about that.

Bizzie Gold:

The book is called Your Brain is a Filthy Liar, how self-deception controls you and how to get free. My hypothesis that I think I’ve, I’ve proven over the last 11 years is that self-deception is actually the root of mental illness. And for whatever reason, the mental health establishment refuses to acknowledge it head on. And they in fact treat it like taboo in nature where they kind of dance around it and they’re actually very triggered by the whole concept of self-deception. So, I just figured why not stick it to the man and just go full horse. I originally wanted to call the book your liar, but in doing some polling, only people that have really healed loved that name and everybody else was triggered by it. I figured I’d put the brain in between so that it doesn’t feel quite as much of a personal attack.

Melinda Wittstock:

Right. That makes perfect sense. Wow. Okay, so I want to make sure that everybody knows we’ll have it all in the show notes, but you obviously work with, individuals, organizations and whatnot. Tell me about the cost of your program, how people sign up all those things, and then we’ll make sure that we have all your book details in the show notes.

Bizzie Gold:

Great. So, brain pattern mapping ranges from $20 for basically just a really basic diagnostic assessment up to 129 for a more in-depth consultation where they kind of break down the why behind everything and help you establish what the rewiring process will look like to actually participate in break method as a program. It starts at a little bit over $2,500 and that sustains you throughout the program until you’re done. Most people finish in four to five months, but there are certain people that want to work through it in a more slow, methodical way or don’t have the time commitment to really just keep that pace. So, I’ve seen it take up to six months at that point. We also work with couples and families and the pricing essentially goes up from there. And then for the corporate side of everything, we typically suggest having whoever the lead recruiter or a company representative start with the brain pattern mapping assessment themselves so that we can kind of walk them through the process, we can give them a look at what the diagnostic back end is. And those are typically all just on a per project basis because it really depends on how large the organization is.

Bizzie Gold:

You know, if it’s a five-person organization, that’s a lot more simple. But sometimes we’re dealing with organizations that are in the thousands, so it really just depends on the size of the company. And I do take private clients. I try to be really selective about that because I don’t have a ton of time. And typically, my private clients are more the high-level entrepreneurs or C suite executives that kind of want to get in, get out and they don’t want to drag it out. So typically, we meet once a week and they move through the program a lot more quickly. And all of that you can grab on my website.

Melinda Wittstock:

Amazing. Gosh. Well, Bizzie, thank you so much for sharing all of this. I. I really encourage everybody to check this out. I know I will. 

Bizzie Gold:

Fantastic.

Melinda Wittstock:

Thank you so much for putting on your wings and flying with us today.

Bizzie Gold:

Thank you so much.

[INTERVIEW ENDS]

Melinda Wittstock:

Bizzie Gold is the founder and CEO of the Break Method, a first-of-its-kind behavioral diagnostics system that uses data analytics to predict and reprogram patterns of thought and behavior with 98.3% accuracy. She’s also the author of Your Brain is a Filthy Liar.

Melinda Wittstock:

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Melinda Wittstock:

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