685 Brittany Driscoll: Chaos of the Unknown

How to Build a Business Around Your Key Strengths and Purpose

Entrepreneurs are visionaries.

They can truly see, truly feel, the reality of their dreams made real, long before they transform from the early etchings to profitable, scalable enterprises.

And the best can also see their own unique abilities and how to build a business that leverages them as a differentiated asset and builds a business in true flow.

Having a clear vision and mission is mandatory, given “the chaos of the unknown” in entrepreneurship.

If you’ve started a company, you know what I mean: Feeling on top of the world one minute, in the depths of despair the next, and joyous rapture moments later. It’s part of the entrepreneurial journey because there are so many things beyond our control, so many unexpected challenges, failures, and opportunities along the way – each an opportunity to keep growing and learning.

Brittany Driscoll shares today her journey from C-Suite Executive and Marketing whiz to the co-founder and CEO of the startup massage experience company Squeeze, now growing fast with a franchise model.

Before Squeeze, Brittany spent four years running marketing for Drybar to take the company from $30M to more than $100M, opening 50 new shops and launching the Drybar product line internationally, as well as in Sephora, Ulta and Nordstrom. She also spent over a decade in marketing and advertising at agencies, including Mistress (Mattel, The Coca-Cola Company, Hilton Worldwide), RAPP (Skype, Toyota) and experiential agency USMP (Home Depot).

More about Brittany Driscoll at www.squeezemassage.com

Be sure to join the conversation with Brittany and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo here and invite your friends.

More about Brittany Driscoll at Squeeze Massage

Brittany Driscoll is the co-founder and CEO of Squeeze, a unique massage experience from the founders of Drybar. As DryBar CMO, she took the hair ‘blowout’ phenom from $30M to more than $100M in revenue, and as an entrepreneur, cancer survivor, and wellness advocate, Brittany has a strong passion for supporting other women in business. She believes in speaking up for what you believe in, empowering people to use their voice, and that we all have the ability to change the world for good.

Get the Transcript HERE