948 Brittney Lincoln: Females in Franchising

From Isolation to Impact: Creating Community for Women in Franchising

If you’re dreaming of scaling your own brand or exploring business ownership through franchising, there are a lot of nuances, complexities and systems you need to master—not to mention the challenges for women entrepreneurs in securing funding and accessing the right networks.

Less than 20% of franchises are female-owned, so today we break down what it really takes for a business owner to scale from one to as many as 100+ locations, plus how to know if you’re suited to run a franchise, and how to find—and vet—the right franchise for you.

Brittney Lincoln started out in entrepreneurship by founding her own retail business, and before long she was imagining what it would take to grow her business through franchising.  Along the way in a male-dominated business she learned all the common pitfalls encountered by most aspiring franchisors. CEO and founder of Females in Franchising, Brittney is on a mission to help business owners scale their brands, plus why she’s building a dynamic platform dedicated to empowering women in the franchising industry with a culture where women “don’t compete, but complete each other.”

Brittney specializes in merging and launching brands, developing scalable franchise strategies, and ensuring responsible franchising that benefits both franchisees and the industry at large. With her extensive background, she is a sought-after expert on topics such as how to develop and scale a franchise and set up franchisees up for success.

🔑Key Takeaways🔑

✨🤝 Why Community Matters in Franchising: Franchising can be isolating for women—whether you’re a franchisee, franchisor, or vendor. While other industries offer executive women robust networks, franchising often leaves women searching for peers who truly understand the unique challenges of this “not-quite-corporate, not-quite-entrepreneurship” field.

💡🚀 Franchising: Is It For You? Whether you’re dreaming of scaling your own brand or exploring business ownership through franchising, learn what it really takes to turn a business into a franchise, how to avoid common mistakes, leverage must-have systems for success, plus how to find—and vet—the right franchise for you.

💼 Roadmap for Aspiring Franchisees & Owners: Why profitability and repeatability are king when thinking about franchising your business. Plus, systems, documented processes, and team support are musts if you want to scale and support franchisees successfully. And if you’re looking to buy a franchise? Seek a reputable franchise consultant to find the right fit for your goals and lifestyle.

🧠 The Mindset Shift: Why abundance, not scarcity, powers women’s success—and how Females in Franchising is setting a culture where women “don’t compete, we complete each other.”

👩🔬 📈 Females in Franchising: Learn all about Brittany’s new community platform (now with a waitlist!)—designed to foster authentic connections, mentorship, collaboration, and resource-sharing just for women in franchising. Think: in-depth peer groups, a community-driven job board, and expert-led “mentorship minutes” calls.

More about Brittney Lincoln at www.limitlessfranchisegrowth.com

Brittney Lincoln

Create and share clips of your favorite moments of this or any other podcast episode on across social media via Podopolo, and join the conversation with Brittney and me in the Wings episode comments section.

More about Brittney at Limitless Franchise Growth

Brittney Lincoln is the CEO and Founder of Females in Franchising, a dynamic platform dedicated to empowering women in the franchising industry. With over 13 years of experience spanning home services, beauty, and medical franchises, Brittney has built a reputation as a connector, educator, and strategist in the franchising world. She is passionate about providing a space for women to collaborate, learn from industry experts, and grow both personally and professionally. Her expertise lies in helping business owners understand franchising, scale their brands, and take their locations from one to 100. She’s also a partner in Limitless Franchise Growth, a franchise sales organization (FSO).

Get the Transcript HERE

Our Sponsors and Special Offers

Funding for Female Founders

Zero Limits Capital is dedicated to investing in highly scalable seed stage startups founded by women. We’re looking for innovators with exciting new applications of AI, Blockchain and other emerging technologies that make a social and sustainable impact to change the world. Is this you? If it is, take a moment and tell us about your opportunity here.

 

Grow Your Business with a Brand Podcast

Want to become the market leader in your industry? Stand out in all the noise? Attract more aligned customers? Get a bigger ROI from your advertising? These are just some of the reasons to create a brand podcast for your business. At Podopolo Brand Studio we combine award-winning creative with supercharged AI-powered growth. Curious? Hop on a complimentary call with me and let’s make podcasting work for you to grow your business.

 

Podopolo: Find Your Perfect Podcast

Effortlessly discover the perfect podcasts for you and your friends curated automatically to surface what you love from 6 million titles across all genres on the AI-powered interactive podcasting app that makes listening social and personalized – and profitable for creators. Download now – and elevate your listening experience.  It’s free!

 

Podcasters: Who Wants to Earn $2 for Every Listener?

When you invite your listeners to listen and engage with you and your show on the interactive podcasting app Podopolo, you get paid up to $2 for every fan you bring. Become a Podopolo Ambassador now and start monetizing your podcast.

 

Zero Limits Ventures

How much is your company worth? Want to find out how to boost your valuation? Claim your FREE consult call with Steve Little, who’s built and sold 6 of his own companies for 9-figure exits and helps other founders get a 5X to 10X multiple on the sale of their business.

Subscribe to Wings!
 
Listen to learn the secrets, strategies, practical tips and epiphanies of women entrepreneurs who’ve “been there, built that” so you too can manifest the confidence, capital and connections to soar to success!
Instantly get Melinda’s Wings Success Formula
Review on iTunes and win the chance for a VIP Day with Melinda
Subscribe to Wings!
 
Listen to learn the secrets, strategies, practical tips and epiphanies of women entrepreneurs who’ve “been there, built that” so you too can manifest the confidence, capital and connections to soar to success!
Instantly get Melinda’s Wings Success Formula
Review on iTunes and win the chance for a VIP Day with Melinda
Subscribe to 10X Together!
Listen to learn from top entrepreneur couples how they juggle the business of love … with the love of business.
Instantly get Melinda’s Mindset Mojo Money Manifesto
Review on iTunes and win the chance for a VIP Day with Melinda
Subscribe to Wings!
 
Listen to learn the secrets, strategies, practical tips and epiphanies of women entrepreneurs who’ve “been there, built that” so you too can manifest the confidence, capital and connections to soar to success!
Instantly get Melinda’s Wings Success Formula
Review on iTunes and win the chance for a VIP Day with Melinda