EPISODE #862
Candice Smith
PR, Impact, and the Power of Visibility:
Navigating the Synergies of Data-Driven PR and Marketing for Business Growth
862 Candice Smith: PR, Impact, and the Power of Visibility
Elevating Brands with Purpose and a “Metrics Machine”
What would your customers say about your business? The story they tell might be very different from your marketing message.
Fact is, integrating these sometimes-nuanced differences between marketing and PR becomes a game-changer for your business.
Today we talk about how to integrate PR and marketing for game-changing success and visibility – even if you’re on a shoestring budget.
Candice Smith is a serial entrepreneur who mastered PR as she bootstrapped her various social impact businesses. She was so good at it, she launched French Press PR, where she helps mission-driven and social impact businesses boost their visibility, conversions, and impact. French Press PR helps entrepreneurs at every stage, by including a variety of offerings, from the HUSTLE program, a hybrid-DIY accelerator created with early-stage founders in mind, to the full-service ASCEND package for companies with 100+ employees. The agency’s multi-pronged approach has resulted in thousands of client features with 25.5M+ estimated coverage views.
🔑 Key Takeaways:
- The major mistakes that founders make when DIYing their PR, and how to fix them.
- Why marketing is self-storytelling and PR is others’ stories about you, illustrating the power of a harmonized visibility plan centered around providing genuine value.
- Metrics and Meaning: Learn how integrating marketing metrics with PR efforts can catapult your visibility and why understanding these metrics is crucial for tracking successes from conference attendees to e-commerce conversions.
- Visibility Pathways: Discover the innovative “visibility paths” framework designed by Candice. This tool empowers founders to identify their specific stage and type, paving a tailored path forward for their business visibility plans.
- Scrappy strategies to boost visibility to survive in a challenging economy.
- How to systematize and track your visibility strategy internally by building repeatable systems.
- And much more.
More about Candice Smith at www.frenchpresspr.com
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More about Candice at French Press PR
Candice Smith is a serial entrepreneur and the founder and CEO of French Press PR, a public relations firm that utilizes a unique data-informed, industry-agnostic approach to amplify mission driven organizations and social impact founders. Harvard-educated, Candice is a self-made PR expert and storyteller passionate about helping startups refine their brand story, build their PR strategy, and increase overall visibility. French Press PR is dedicated to helping entrepreneurs at every stage, by including a variety of offerings, from the HUSTLE program, a hybrid-DIY accelerator created with early-stage founders in mind, to the full-service ASCEND package for companies with 100+ employees. The agency’s multi-pronged approach has resulted in thousands of client features with 25.5M+ estimated coverage views.
Get Candice’s 16 Visibility Paths
Get the Transcript HERE
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