EPISODE #847
Casey Cunningham
Hire for Character:
Secrets of Leadership to Build a $10mm Business
847 Casey Cunningham: Hire for Character
Why You Need a Non-Negotiables List, Plus the KISS Method
Hiring the right people and leading them to success has to be one of the most challenging aspects of any founding entrepreneur’s “fail forward” journey.
After all, business is about people, and the results they are capable of driving for that business.
Many like Casey Cunningham have learned the hard way as she built her $10 million business that the wrong people can spell failure. Who hasn’t made a hiring mistake? And who hasn’t learned the big price to pay?
Casey Cunningham is the CEO and Founder of XINNIX, a successful leadership and sales training business she’s built to $10 million in annual revenues, and to put that in context only 3% of female founders make it to $1 million in revenue.
Today Casey shares all here lessons learned as she grew her business – about recruitment and leadership. While many people often revel in the success of others, most are not aware of the very painful processes they had to endure in order to achieve it. Casey says that the loss of her dad, also an entrepreneur, became the catalyst that pushed her into her purpose of continuing his legacy of business ownership. Casey’s company has helped 1,000 brands build high performance teams, empowered thousands of sales professionals, and leaders to achieve more than they thought they could, and has even won 25 workplace culture awards. She also hosts the In Excellent Company podcast.
- What it takes to build a $10mm business.
- Why it’s vital to hire for character rather than skillset.
- The difference between a leader and a manager.
- Building a non-negotiables list and why this is critical to scaling.
- Why everyone should KISS once a year, that is decide what to Keep, Improve, Stop or Start.
- Key behavioral questions to ask any prospective team member to ensure you hire for excellence and results.
- Why leaders should meet with all direct reports once a week to measure and encourage desired results.
- How women can use their most painful moments to push us to our true purpose.
- Why every entrepreneur “fails forward”.
- Why insubordination must be an instant firing offense.
- And much more.
More about Casey Cunningham at hubs.li/Q01YmRDs0
Join the conversation with Palak and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.
More about Casey at XINNIX
Casey Cunningham is the CEO and Founder of XINNIX, a $10 million dollar leadership and sales performance company. While many people often revel in the success of others, most are not aware of the very painful processes they had to endure in order to achieve it. Casey lost her dad at a very young age, who was also an entrepreneur, and she shares how that painful experience became the catalyst that pushed her into her purpose of continuing his legacy of business ownership. Casey’s company has helped 1,000 brands build high performance teams, empowered thousands of sales professionals, and leaders to achieve more than they thought they could, and has even won 25 workplace culture awards.
Listen to Casey’s Podcast, In Excellent Company
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Get the Transcript HERE
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