EPISODE #793
Catherine Cassidy
Style as a Service:
Disrupting the Fashion Industry with Personalized Fashion for Busy Women
793 Catherine Cassidy: Style as a Service
Why Mastering the ‘Precision Pivot’ is Vital to Entrepreneurial Success
The precision pivot.
Every entrepreneur comes to learn that progress is all about pivots, large and small.
The art is as much knowing when to let go of something that is not working as it is being able to fail fearlessly and forgivingly and keep iterating until you get it right.
And when like Catherine Cassidy you set up to disrupt an entire industry, there are going to be many pivots.
Catherine is the CEO and Founder of Boutique Box, a style-as-a-service platform helping busy women find their perfect pieces for fashion that makes us feel confident and comfortable. At the intersection of technology and style, Boutique Box curates your ideal wardrobe, one piece at a time.
With 15 years’ experience in the fashion industry and a previous fashion startup under her belt, Catherine shares how the Covid pandemic made her rethink her business model and get great at co-creating with her early customers.
- How to avoid costly fashion mistakes
- Why every busy woman needs time-saving help finding her perfect style
- Why mastering the “precision pivot” is vital in entrepreneurship
- How to go faster by slowing down
- Why you should never start a business unless it is something you can’t not do
- How to keep costs low and know your numbers as you bootstrap
- And much more.
More about Catherine Cassidy at www.yourboutiquebox.com
Join the conversation with Palak and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.
More about Catherine at Your Boutique Box
Catherine Cassidy is the CEO and Founder of Boutique Box, a unique “style as a service” platform helping busy women find their perfect fashions in a time-saving way. Catherine has more than 20 years of experience in the Fashion Industry, and launched her first fashion business Ustyled in 2008. She’s also a sought-after speaker on leadership and confidence.
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