EPISODE #986
Chelsea Clark
How to Momfluence:
Building Authentic Influencer Platform Turning Parenthood to Profit
986 Chelsea Clark: How to Momfluence
How to Balance Motherhood with Entrepreneurship—Plus, Tips on Influencing
More than a decade ago I ran a data analytics company—we called it “social intelligence”—that that perused what was then the entire Twitter firehose for clues from people’s social conversations about whether they would make a good “micro-influencer” for a brand.
It was long before influencers were a thing, and I remember having to explain to myriad clients why authentic “third party” promotion from someone who had a relatively small following was more powerful than advertising.
Chelsea Clark has built an influencer agency and platform focused on products for moms called Momfluence. Chelsea connects female creators—especially moms—with brands and high-impact marketing campaigns that can benefit from highly targeted and authentic marketing.
Today we talk about what makes a great influencer campaign, how to get started and find the perfect influencers, plus the evolution of influencer marketing—from inauthentic product plugs to the powerful rise of micro-influencers. Chelsea shares strategy and tactics for businesses navigating the influencer world, plus how AI and custom software are transforming the industry behind the scenes.
Chelsea went from running vegan restaurants in Canada to navigating burnout and relocating to Costa Rica, and today she shares her entrepreneurial journey, how motherhood fueled her business pivots, and why she believes moms are the ultimate market-makers. She shares what it takes for a mom to build a flexible, fulfilling business that supports her family life, and her strategies for managing growth without sacrificing sanity.
🔑Key Takeaways🔑
👩👧👦👩🍼 Purposed-Designed Business: How to balance motherhood and entrepreneurship, why boundaries are everything, and how to optimize for freedom not just hustle. Listen for Chelsea’s tips on building her business around school hours and delegating with intention.
🎯🤝 How to Work with Influencers: Start small and iterate. Whether launching a product or testing influencer collaborations, you don’t need perfection to begin. Gift product, work with micro influencers, and learn as you go—progress matters more than perfection.
✨💡 Authenticity is everything in marketing: Partner with creators whose values align with your brand, and focus on real relationships over one-off paid posts. Consumers can spot authentic endorsements—and those drive true engagement.
👩💼💡 Business is Personal: Why the best entrepreneurial ideas often come from personal experience solving our own problems.
🌱🚀 Building Momfluence: How the agency and platform connects women creators and micro-influencers who have small but relevant audiences to brands that want more authentic, relatable and targeted marketing. Plus, why micro-influencers drive real results, and how AI is shaping the next wave of influencer analytics.
More about Chelsea Clark at www.momfluence.co
Create and share clips of your favorite moments of this or any other podcast episode on across social media via Podopolo, and join the conversation with Chelsea and me in the Wings episode comments section.
More about Chelsea at Momfluence.co
Chelsea Clark is the founder and CEO of Momfluence, a leading influencer marketing agency specializing in Mom creator-led campaigns for family, lifestyle, and consumer brands. With a deep understanding of the modern mom consumer, Chelsea helps brands build trust, relevance, and measurable growth through authentic partnerships with top mom creators across North America.
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