545 Cricket Lee: Fashion Forward
Timing is Everything & Why Innovation is a #FailForward
What if you knew with 100% certainty that the dress or jeans you’re about to buy online fit you perfectly, as if custom crafted for your specific body type?
Imagine: No more quesswork; no more unworn clothes cluttering your closets; no more returns.
Sounds like a dream, right?
Cricket Lee, like many “entrepioneers” inventing something out of whole cloth, has spent much of her entrepreneurial journey “ahead of her time”, on an uphill battle to convince an entire industry – fashion designers, manufacturing, retailers, the whole supply chain – to change their ways.
Founder and CEO of Botasci, Cricket invented a unique apparel fitting solution that includes body shape applications and online data profile algorithms to enable women to buy online without try-ons and costly returns, now setting back retailers $4bn a year.
Today Cricket shares her journey, how she developed “universal fit standard software” and a “shop by body shape” methodology over years of R&D, and what’s next for her company.
- Why sometimes it takes an entrepreneur several companies to realize their full vision
- Resilience, determination and the what it takes to keep moving forward even when timing is not on your side
- Why failure is learning, and how to create your own reality in business
- Science and technology developments in apparel, body types and fashion
- History of fashion in terms of fit, what it takes to create a consumer centric shopping environment
- And much more!
Join the conversation on Podopolo https://podopolo.com – available in for free in both the Google and Apple app stores – and unlock special perks including a chance to have a complimentary 15-minute consult with Wings host and serial entrepreneur Melinda Wittstock.
More about Cricket Lee at BOTASCI.com
More about Cricket Lee at Botasci
Cricket Lee the founder and CEO of Botasci where she invented an apparel fitting solution that includes body shape applications and online data profile algorithms to enable women to buy online without try-ons and costly returns.
Get the Transcript HERE
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