995 Deborah Sass: Making Space Inclusive
Inspiring a Diverse Array of Non-Experts to Join the Next Great Frontier
Who hasn’t gazed at the stars, the moon, an eclipse and hasn’t felt a sense of wonder and curiosity about the infinite expanse of space beyond our little planet? Sure, we have more than enough problems here on earth to occupy our attention, but who hasn’t experienced what space industry insiders call “space sparkles”—the joy and wonder the non-experts among us feel with every space mission or discovery?
Years ago, Deborah Sass had a TV show idea to harness this wonder by giving away a $55 million ticket to the International Space Station.
The TV show didn’t work out, but what happened next was magical: From her small farm in Ibiza, Deborah created SpaceVrse, a global ecosystem shaping how space is communicated, commercialized, and culturally understood — beyond borders, sectors, and silos, with a mission to make space accessible to non-space people with a mix of storytelling and community.
Deborah was not a space insider. She didn’t have the requisite science or military background but she did possess the resilience, curiosity and “why not” attitude that allowed her to break into the traditionally inaccessible world of space as a woman of color with a background in sales, media and entertainment, across the UK’s Mirror Group Newspapers and The Times of London and Australian TV networks Channels 9, 7 & 10, and global digital platforms such as Amazon, iTunes, Shazam, and Spotify.
Deborah is the CEO & Founder of SpaceVrse, and her efforts have brought together entrepreneurs, scientists, artists and more across more than 150 countries. She is also an arts philanthropist and the Co-Founder of AstroBridge Advisors, supporting companies, founders, and investors operating across space, emerging technologies, and future-focused industries — helping bridge strategy, capital, and opportunity on a global scale.
🔑Key Takeaways🔑
🚀 Who Gets to Build the Future? The case for radical diversity and inclusion in space innovation, exploration and research, and how SpaceVrse is democratizing access by making space relatable to non-experts, sharing stories and making connections for genuine accessibility in an industry that feels out of reach.
🤝 Diversity and Persistence Drive Progress: True innovation comes from collaborative, diverse teams and a refusal to accept “no”. Plus, why sharing stories turns intimidating fields into accessible ones. Deborah says, “speak up, show up, and uplift those who’ve been historically underrepresented.”
🤎Being ‘The Only’ in the Room: Why being an outsider is an advantage in a highly specialized industry. Fresh perspectives come from those without a traditional background and lead to groundbreaking opportunities. Learn how to overcome imposter syndrome with curiosity and a willingness to ask, “Why not?”
🌙 Cold Calls to Cosmic Ventures: Lessons learned as a woman of color over 30 years from her start driving sales off the Yellow Pages to global media executive, philanthropist, and now innovating in the space industry from a farm in Ibiza, a story of resilience, reinvention, and building across three continents.
More about Deborah Sass at www.spacevrse.com
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More about Deborah at Spacevrse
Deborah Sass is the CEO & Founder of SpaceVrse, a global space ecosystem connecting industry leaders, innovators, creators, and next-generation talent across more than 150+ countries. Her work focuses on shaping how space is communicated, commercialized, and culturally understood — beyond borders, sectors, and silos. Over the past 25+ years, she’s worked across media, entertainment, and technology, partnering with some of the world’s most influential organizations — from Mirror Group Newspapers and The Times in the UK, to TV networks including Channels 9, 7 & 10 in Australia, and later with global digital platforms such as Amazon, iTunes, Shazam, and Spotify. She is also a Co-Founder of AstroBridge Advisors, supporting companies, founders, and investors operating across space, emerging technologies, and future-focused industries — helping bridge strategy, capital, and opportunity on a global scale.
Join the SpaceVrse community
https://www.youtube.com/@SpaceverseHQ
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