836 Dena Patton: The Greatness Game

How to Shift from an Entrepreneur Mindset to a CEO Mindset

The word “systems” may seem bureaucratic or boring to a scrappy, agile, and iterative entrepreneur but that word … systems … often spells the difference between profit or loss, happiness or burnout, success or failure.

There is such a long, long, very long list of mistakes every entrepreneur can make as they grow their businesses from that first glimmer of an idea.

One of the biggest is waiting too long to create replicable systems that drive profitable sales growth, predictable marketing, successful hiring and onboarding, or prudent financial management.

It’s an easy mistake to make in the early or even fast growth stages of a company because creating replicable systems often feels unnecessary and onerous when it’s just you and a small team. Problem is, as you hire your first people and grow a team, ‘winging it’ sets up a big block to growth. It can easily become chaos and the result is lost revenue, lost profitability, and likely burnout for the founders and the team.

Dena Patton has been on a mission to change all that for more than 20 years as an elite business coach who has driven results for founders by helping them to transition from an entrepreneurial to a CEO mindset – and build the systems across sales, hiring, onboarding and beyond that grow highly profitable and fast-scaling businesses.

Dena has “been there built that” as a successful founder and CEO of an PR and marketing company called Select Entertainment that she sold to a tech company just before the dot.com bubble burst in 2000. She went on to work with thousands of top entrepreneurial CEOs of fast scaling businesses as an elite coach.

She focuses on turning entrepreneurs into great CEOs with her unique Greatness Methodology, which focuses on sales and marketing, replicable systems, and mindset. Dena has won 9 business awards for her coaching and she’s also the bestselling author of The Greatness Game.

More about Dena Patton at www.DenaPatton.com

Be sure to join the conversation with Dena and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.

More about Dena at Dena Patton

Dena Patton an elite coach who has worked with thousands of purpose-driven companies and world-changing leaders around the globe to help them build great companies that break records with their revenues ​and​ their impact. An entrepreneur who had a significant exit right before the dot-com bubble burst, Dena founded the Dena Patton Coaching and Training Company 22 years ago.  She focuses on helping entrepreneurs transform into great CEOs by mastering sales, replicable processes and systems, and mindset. She’s the bestselling author of The Greatness Game and has been featured on CNN, Entrepreneur magazine, and Business Journal.

Get Dena’s book The Greatness Game: Inspired Ways to Live, Love and Lead Like You Mean It

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