782 Ego Iwegbu:

So many women entrepreneurs have a deep-down belief that we don’t deserve success unless we’re working ourselves into the ground. And yet the most successful, like my guest Ego Iwegbu (e-wegg-boo), learn over time that you don’t have to do it all to have it all, and that their businesses grow faster when they prioritize their own self-care.

MELINDA

Hi, I’m Melinda Wittstock and welcome to Wings of Inspired Business, where we share the inspiring entrepreneurial journeys, epiphanies, and practical advice from successful female founders … so you have everything you need at your fingertips to build the business and life of your dreams. I’m a 5-time serial entrepreneur and the CEO and founder of Podopolo, the interactive app revolutionizing podcast discovery and discussion and making podcasting profitable for creators. I’d like to invite you to take a minute, download Podopolo from either app store, listen to the rest of this episode there, and join the conversation with your questions, perspectives, experiences, and advice … Because together we’re stronger, and we all soar higher when we fly together.

Today we meet an inspiring entrepreneur who founded her first nail salon business in 1999, and has gone on to bootstrap three beauty businesses into the 7-figures.

Ego Iwegbu (e-wegg-boo), is the CEO and co-founder of The Good Mineral, a clean beauty brand for sensitive acne prone skin. Today she shares her entrepreneurial journey, what she wishes she’d known much earlier in her journey, and how to bootstrap your business to multi-million-dollar success while still enjoying your life.

We talk on this podcast a lot these days about what makes many female founders feel like they must martyr themselves with endless hustle and grind to succeed in businesses. It may seem like a paradox, but we’ve learned together over almost 800 Wings episodes that when we release the subconscious belief that we only deserve success if we worked hard for it, magic happens. More gets done.

Like me, Ego Iwegbu (e-wegg-boo), wished she’d known this truth a lot earlier in her journey as a serial entrepreneur. Ego shares that when she finally released the compulsion to “do it all” herself, more got done and her businesses grew faster.

Many women struggle to delegate, to ask for help, and gracefully receive it. In business this is the enemy of growth and scale. It’s vital to invest in building a team as early as possible, and the key here – your team is an investment that brings returns, not an expense.

Ego first went into business founding Nail Salon in 1999 in South Africa, and went on to found and bootstrap a salon chain called Miss Salon London, the cosmetics line Miss London, and now The Good Mineral, a clean-beauty brand focused on sensitive acne-prone skin. She’s also the author of Open Your Own Salon the Right Way and Kick-Start Your Salon into Profit, and Ego has also made it her mission to help other women build businesses, especially female founders who find themselves in difficult circumstances.

Today we talk about success mindset, self-care, how to build a team, and much more.

Let’s put on our wings with the inspiring Ego Iwegbu and be sure to download the podcast app Podopolo so we can keep the conversation going after the episode.

Melinda Wittstock:

Ego, welcome to Wings.

Ego Iwegbu:

Hi, Melinda. Thank you so much for having me.

Melinda Wittstock:

You’ve been an entrepreneur since 1999. You’ve got three businesses going, and the latest is The Good Mineral. So that just launched recently, right?

Ego Iwegbu:

Yeah, we launched The Good Mineral officially in May, 2022 to rave reviews. We’ve already won two awards. Would you believe it?

Melinda Wittstock:

That is amazing. And this is a clean beauty brand, and it doesn’t irritate sensitive skin. So tell me, what is the impetus for going clean, and how are you making it clean?

Ego Iwegbu:

So I think that I really want to make the point that it’s more to do with the fact that I suffered and continue to suffer on and off from severe acne. And before my sister formulated the powders that go into The Good Mineral, I would try all sorts of things to try to cover my acne and feel better, because I don’t know if you know what it’s like to have acne, but basically you are waking up every morning to a new spot or cyst, and it can be quite confidence-breaking, debilitating. It’s very, very difficult to live through your teens and early twenties in that way. So our makeup is not just clean, but it is actually designed for acne-prone and therefore super sensitive skin. So if you’ve got skin conditions like eczema, rosacea, psoriasis, acne and so on, our makeup would be perfect for you. What makes it perfect for acne-prone skin is minimal ingredients that have maximum effect. The effect that my sister was aiming for was coverage without weight and without clogging pores, and that’s exactly what she formulated with our makeup, which makes it really unique, even more unique than any other mineral makeup brands.

Melinda Wittstock:

And so how long did it take to come up with that formulation? And I guess your sister is sort of your business partner.

Ego Iwegbu:

Right, so my sister’s my cofounder. We’re cofounders of The Good Mineral. Natasha started mixing these powders once when she was… She was basically preparing for her wedding, and she wanted a really natural look, and back in the day it was very difficult to find natural looking makeup, especially if you were a woman of color. So she went around to all the typical makeup counters looking for a look for her wedding day, and it wasn’t there. And Natasha, you see, is a scientist. She’s a product developer, an inventor. She’s always been that way. And so it didn’t take her long to suddenly decide, “Well, if I can’t find what I want, then I’m going to make it myself. It can’t be that difficult.”

And so the really unique point about that is that when you’re making something for you, when you’re making it for you, you have a very different point of view. So if you’re not a trained lab cosmetics chemist, then a trained cosmetics chemist will go, “Oh, you want to this, this, this. We’re going to put this. We’re going to put this. We’re going to put that.” Whereas Natasha just started off like an elimination diet. “Take everything out, and let’s put this one thing in, and then what does that do? And then this one thing in. What does that do?” And so that’s how she created the first shade, which was hers and mine, and of course kept absolutely anything that could potentially irritate skin got nowhere near the formula. Anything that clogged the pores, anything that just wasn’t right wouldn’t come into the formula.

And it took her a good three to four years, because she made her shade and then decided, “Okay, I’m going to make the other shades.” And she would literally stop women on the street and say, “Oh, I haven’t made your shade. Please come and sit for me. Sit at my kitchen table for eight hours, and I’ll give you food and water. Let me mix powder and check it on your skin tone.” And that’s how the formulas for The Good Mineral and our South African cosmetics brand, which is exactly the same formulas, just a different brand, that’s how it started. So we now have 12 shades of foundation that were color-matched to real skin tones, not in a lab under a UV light, and they have literally a cult following. We’ve got customers who will go insane if we stopped making that foundation. And we recently got listed as one of the best all-time foundations. All-time.

Melinda Wittstock:

Congratulations on that. I think it’s something interesting that you say there in describing your sister. There’s something about the beginner’s mind,  approaching something from left field, that so many of the best entrepreneurs are really tackling something that’s very personal to them, which becomes a mission, and just approaching it from left field. And that is such a pattern, I think, of innovation.

Ego Iwegbu:

Yes, absolutely.

Melinda Wittstock:

Across beauty, across consumer goods, across even technology. Just approaching it in a different way. What were the challenges? Were there any challenges in getting it made once you had the formulation down? There’s often a lot of things in finding the right manufacturer, the right folks to partner with that are going to go with your formulation.

Ego Iwegbu:

So at first, when we first launched it, I owned salons, and I’ve owned salons for many years, and one of my superpowers is knowing the customer face-to-face and being able to market and sell products really well. So we decided to try it out in a couple of my salons to see how people would take in, and of course it created quite a stir, I have to say, to the extent that one of the largest retailers here in South Africa wrote to us saying, “What’s this fuss that we’re hearing about your makeup in Johannesburg?” So we had had all of this feedback. And at that time, Natasha was literally mixing the powder in her mini lab at home in blenders. So when it got to a point where she just couldn’t keep up, and we would ship these powders over, and we were… Myself and my team were jarring it on my dining room table. We were batching it and labeling it. And it became apparent that this wasn’t going to keep on working.

So that’s when we started to look for manufacturers, and that was a nightmare. We didn’t want to go with manufacturers in South Africa, because it’s a smaller market, and it felt as if our formulations may end up getting shared. We tried to find manufacturers in the UK, and prices were extortionate. We then went to various… What are those? Trade shows. And at the trade shows we found a couple of manufacturers. And then it took a year of testing. They would have to mix it, and we’d have to see, does it actually come out in the same way as it does when Natasha blends it? So we had our benchmark, and then you would keep getting samples and trying to figure out whether it was working or not. That took a long time, and in that time, you’re trying to keep up with demand at the same time as preparing yourself for those minimum order quantities, which are huge. And yeah, it was exciting times. Exciting times.

Melinda Wittstock:

All of entrepreneurship is exciting. I mean, if you want excitement, definitely become an entrepreneur, because really, the work’s never done, on one hand, right?

Ego Iwegbu:

Yeah.

Melinda Wittstock:

But there’s just always stuff that you’re learning along the way. If you’re curious and open to learning and don’t mind a little bit of failing forward, it’s a good gig.

Ego Iwegbu:

Yeah. I love what you just said about the work is never done. I have been an entrepreneur for many years, and I opened my first salon in 1999 and went on to own 11 of them. And I remember wanting it to turn into a chain of 100, but then scaling a service business was a lot more difficult than I’d realized. Product was added in the mix, and then you’re chasing that manufacturer, and then you’re chasing the retailers, and then you’re trying to update your marketing and correct things, like our first jars were not right. Powder was going everywhere. Customers were complaining. So then you go and look for new packaging. And it goes on and on and on.

And good 17 years into the game, I realized that I wasn’t living, that I had no life, that all I ever did was work, that all I ever did was work. And even when I traveled, I’d realize that I was only going to places that had some kind of business benefit for me, that the likelihood of going on a holiday… Like okay, I might go to [inaudible 00:10:58] or I might go to Mauritius or something like that, but it would be for four days, because God forbid I lounge around for too long, and I would definitely have my laptop on me. So that statement of it’s never done… In 2018, I had an enlightenment moment, and I realized that this is my life, and so if I’m going to admit that I’m an entrepreneur and that this is what I do, then I’m going to have to admit that the to-do list will never end. It’ll never end. And if it never ends, then if I don’t finish this thing today and I choose to watch a movie instead, isn’t that better for my soul? Or if I don’t finish this project off and I take a week off and go on holiday, isn’t that better for my soul? Because it is actually my life. And so a lot of things calmed down in the last five years. And guess what? More stuff gets done.

Melinda Wittstock:

I’ve learned that too. And we talk about this phenomenon on the podcast all the time. It’s been my personal experience as well, because hearing you talk, Ego, it could be describing me as a serial entrepreneur, where my work is never done. And as soon as I personally figured out that you know what? There’s no destination. It’s just a journey. It’s important to enjoy the journey, and things are going to get done in their own time.

Ego Iwegbu:

Won’t they?

Melinda Wittstock:

And the other epiphany was, in focusing my efforts on the one thing in any given day that was going to have the most leverage and looking after my self-care, having some sort of balance in that sense, yeah, a miraculous thing happens. Things get done.

Ego Iwegbu:

They do.

Melinda Wittstock:

But it’s also developing the muscle to build a team early enough in your company’s trajectory, being able to learn how to delegate, learn how to say, “Okay, we don’t have to do all of it at once,” all these kinds of things. And so tell me specifically how your 2018 epiphany actually played out in practice, because I know so many women entrepreneurs face burnout. They’re somewhere on this journey, haven’t had that epiphany yet. What were some of the specific steps you took?

Ego Iwegbu:

I’m going to tell you about the epiphany, but just before that, I’m going to say that one of the biggest things that happened to me was this understanding that success… That I didn’t have to deserve success. I could just believe it. So I grew up in a family of academics, and it was very important to my parents, especially my father, that you did exceptionally well at school. And in fact, you only really got recognized or noticed at home when you came home with an A or first in class. So my belief is that I have to work really hard, really, really hard to deserve anything. So because of that inner, unconscious belief, when I started my first ever salon, if I wasn’t working like a beast all hours, then I wasn’t going to deserve the success that this salon could bring. And so that whole concept of building a team and understanding…

And of course the other thing is that after I graduated university, I worked in a company for a few years, but I spent the whole time writing my business plan and trying to get out. So I’m one of those who was a born entrepreneur, but kind of forced into having to study, and having to go down the road very much traveled, and then break free and open my first business and be really brave and do it. So I didn’t have the understanding of what building an organization meant. I actually didn’t understand what it meant to be a CEO. To me, being a CEO was some kind of title. Ultimately, I’m a business owner, and I have to do everything, and I have to be my best employee, and I have to be the best at everything, and I have to work really, really hard, otherwise I won’t actually deserve it. So that was in there for so many years. I didn’t actually even know that it was one of the things that was possibly holding me back, not delegating, because I felt that if I was sitting around delegating, then who needs me?

Melinda Wittstock:

You’re telling the story of every woman in business. I don’t believe there’s anybody, any female entrepreneur, who hasn’t walked through exactly that. This idea that we only deserve it if we’re working really hard, this weird belief that we have to be doing everything, we have to be the best to also deserve it, this leads to this perfectionism paralysis. Whereas men’s attitude right out of the gate is, “Who can I get to do this for me?” Do you know what I mean? [inaudible 00:17:04]

Ego Iwegbu:

But don’t you think that it’s just as a default of the way that we’re brought up? I mean, I was watching this standup comedy, and she was joking about how the relationship between mothers and sons is all, “Oh, you’re such a sweetheart.” I’m a mother of boys, by the way. And so when I was watching this standup, I was in pieces, because she was absolutely right. It’s all like, “Oh, you’re such a good boy. You’re such a sweetheart. Oh, you’re doing so well. You look so handsome. Oh, look at what you did.” Whereas with your daughters it’s, “What have you done? Did you make your bed, and have you pulled yourself together?” Boys seem to get away with being taken care of, I think, by their moms, and so maybe they grow up with the expectation of people doing things for them. Maybe. I mean, it’s just-

Melinda Wittstock:

I think it’s part of it. I have a boy and a girl, and I was very careful to be equivalent to them in that sense, because I think girls suffer so much from self-esteem issues, especially when they’re in middle school. And Instagram and all that stuff doesn’t help. And so really building their self-esteem and sense of value, knowing their value. I think a lot of women just don’t inherently know that, especially in a business context, because it’s relatively new to us, whereas men have been conducting business for many hundreds of years. [inaudible 00:18:44] relatively new entrance to it. And even though I was equivalent with both my son and my daughter, my daughter would be just more likely to just get something done, like just do the laundry or whatever, whereas my son would have to be reminded, sort of cajoled, and his natural input was to try and figure out how he could get someone else to do it. [inaudible 00:19:11] wired into his brain, whereas my daughter wouldn’t even-

Ego Iwegbu:

Think twice. She would know that she would do it better. She would do it best.

Melinda Wittstock:

Right? I think it leads to a real issue for women in entrepreneurship, because to succeed, to really scale a business, you have to be able to delegate to other people. You have to be able to build a team. You’ve got to be able to trust that team, not micromanage them, get the right people around you, and just learn how to not only ask for help, but actually receive it.

Ego Iwegbu:

Right, right. Exactly.

Melinda Wittstock:

And it’s so hard for us for some reason. I mean, I think I’m really over that hump, but it took some time to disabuse myself of all that [inaudible 00:19:59]

Ego Iwegbu:

How long did it actually take you? At what point, how many years into business did you suddenly go, “No, I need to hire somebody who’s better than me at this”?

Melinda Wittstock:

Pretty early on. My first one was a political news agency, so it needed journalists. But where I think that, looking back on it, it wasn’t so much a mistake, I like to look at it as a learning, is having operational people in position much earlier on, things like an executive assistant, a chief of staff. If you’re trying to do all the operations as well, it just becomes too much. So at what point do you need VP operations or an executive assistant or someone to take the day-to-day just getting things done, the detail off you? I wish, looking back on my previous businesses, I had hired that position much earlier in our growth cycle, because we would’ve grown faster for doing that.

Ego Iwegbu:

Exactly. This is exactly what I’m saying. I mean, of course with my salons, of course I hired nail technicians and threaders. I wasn’t doing all of those things. And even a salon manager and backroom operations and all that. But who was the ops manager? Who was in charge of human resources? Because there were lots of operators in the 11 salons. Who was in charge of human resources? Who was in charge of brand marketing, relationships with landlords and retailers? I mean, it was all me. It was all me. Who was in charge of [inaudible 00:22:24].

Melinda Wittstock:

Yeah, and that’s impossible. There’s a certain point where it’s just impossible. You can’t be all of those people. So at a different stage of growth, and depending on what that business model is, I think the art of being a great founding CEO is understanding what you need when, and looking at hiring as an investment rather than an expense. And I think women get tripped up there, because it’s like, “Oh my god, can I afford this person? What if I have to fire them? Oh my god, can I make…” Rather than looking at adding a new position as, “What is this person going to actually do? What results are they going to drive in order to be a return on investment on their salary? What are the results?” And when you start to think of it in that way, rather than, “I’m hiring someone just to do something, and they’re an expense,” and think of them more as an investment and really invest in your business… The main way a CEO can be a great investor in their business is to invest in a great team.

Ego Iwegbu:

Absolutely. Absolutely. And I think for me, the real turning point has been realizing what I’m actually good at, realizing what I enjoy doing, and handing over everything else to [inaudible 00:23:48]

Melinda Wittstock:

That’s my thing too. Even when we hire now, we actually make people plot themselves out almost like on a four-square, which I’ve done with myself, and I’m always updating it. But what’s my zone of genius that is my unique ability no one else in the world has? It’s just my unique ability. What’s my zone of excellence, things that I can do better than 80 or 90% of people in the world, maybe even more, but conceivably there are other people who could do it just as well if not better? What’s my zone of competence? This is things that I’ve taught myself to do, but they’re not my favorite things in the world. I can do them. I’m competent at them, but someone else, it would make their heart sing, and they’re a genius at it. And finally, zone of suck, things that you really usually hate doing, and you’re just not good at doing, and you shouldn’t even be near in your business. And I think getting really honest with yourself about that and updating that all the time as you grow in business and personally and in life, and really hiring through that lens as well, because you’re looking for the team that’s going to fill in all the gaps that you don’t have, and how that team plays together as well. So it’s been quite helpful, for me anyway, to think of it in those terms.

Ego Iwegbu:

That’s exactly how I’ve done it. And one of the things that I’m particularly bad at is contracts. Where are they? Who’s got them? Did anybody get it signed or not? I can’t remember. And where is it? And I have a fantastic woman who works with me now, and she will not sleep until she’s got every document in place in her folders. So for me, to me, she’s some kind of miracle worker as far as I’m concerned, because that work is so difficult for me.

Melinda Wittstock:

Yeah, and that work is really detailed. It’s time-consuming. And it takes you off your game to be down in the weeds of all that detail. I remember one of my investors in the past two companies very early on mentoring me said, “What would you pay someone to do what you’re doing right now?” And it was something to do with fixing links on a website, or something to do with other things, spreadsheet. I don’t know, whatever. Like our financial modeling or whatever. And I was like, “I don’t know, maybe 40 bucks an hour. Maybe 100 bucks an hour for this particular thing.” He said, “Okay. And how much would you pay yourself if you single-handedly over the next hour landed a strategic deal for the business that was going to lead to a whole new revenue stream, or you landed capital investment for your company, or you did this or that? Would it be $1000 an hour? $10,000 an hour?” Really. He said, “Okay, think of it in those terms, because otherwise, if you’re doing these other things, you’re actually stealing money from your business.”

Ego Iwegbu:

Right. Absolutely. But I mean, we know it in real terms, as in… because look back at your businesses and think they could have grown so much faster had somebody else been doing that rather than you fixing on the website. So yeah, absolutely. It’s been one of the biggest lessons I’ve learned since we’ve had seed funding into The Good Mineral. And our funders are entrepreneurs who started from zero and sold their company for $100,000,000, and so everything that they’ve got to say, I’m all ears. I’m like, “Okay, what should I do?” So for the first time, I have amazing mentors in my life that have helped me really have a completely new vision on how to run and grow and scale a company.

Melinda Wittstock:

And so as you were building all these different businesses, the five salons, the cosmetics line, and now The Good Mineral, were you bootstrapping all along, or did you [inaudible 00:28:09]

Ego Iwegbu:

Bootstrapping all the way till The Good Mineral. So everything was bootstrapped. Everything was no mentor. No one’s ever done it before. We’re all just like that. We’re all scrambling. And so I think what I would say about my particular entrepreneurial journey is that I learned everything absolutely the hard way. I lost a ton of money. I lost the first six salons, because they were all built on shaky ground, and I didn’t know what I was doing. I couldn’t raise enough money. I’d borrow and open another one and borrow and open another one. I tried to get VC funding. I couldn’t get it in my 20s. And we all know the statistic that’s still current, that female founders, especially women of color, get less than… I think it’s less than… I mean, women get less than 2% of [inaudible 00:29:07]

Melinda Wittstock:

Less than 2%. Oh my goodness. I know. I’ve lived this. I’ve lived this in all my companies. It is so hard to raise money. And we talk about it all the time on this podcast. And what are the reasons for it? And it’s a very complicated problem, because so much of the funding is really dictated by the relationships that you already have. It’s kind of like a boys’ club. And then do they even understand your market? And if you’re serving primarily a female market, a lot of women get told things like, “It’s not a big enough market.” It’s like, “Wait a minute. It’s like half the population. What?” And then also just our own confidence. Do we talk the language? And then obviously just the conscious or unconscious bias that goes into it as well. And it’s a tricky thing, I think, to tackle, because no woman, including myself, wants to be out there complaining, because then it almost… You’re sort of fearful that that will actually decrease your chances of getting funded.

Ego Iwegbu:

Right, exactly. Exactly. Well, I mean, I’ve never been one to externalize anything that is going on. I don’t ever blame the market for anything. I never blame my location for anything. I’d always just think, “What can I do to do better in my business or to solve the problem that I might be going through?” But certainly in my 20s, when I first got this idea of these open plan nail bars in the middle of Oxford Street in London, which was unheard of, I would approach VCs, and they’d say, “Oh, that sounds like a great idea. Come back when you’ve got 10.” And I’d think, “Well, how am I supposed to bloody open 10 if I haven’t got enough money to open 10?” So I remember just really falling over my feet running around trying to run all of these quite popular nail bars all over the place with very little money.

And so anyway, that went on into moving to South Africa, opening salons here, and then launching the makeup, so it was all bootstrapped. However, the success of the makeup here and the salons has built us a reputation, and that’s how these funders came out of nowhere really, just saying, “Hey, do you want some money to extend the brand to the US?” And that’s how we launched The Good Mineral. So The Good Mineral was launched with seed funding, and a lot of experience, and amazing formulations that had been tried and tested. And we have over 60,000 cult customers following us.

Melinda Wittstock:

Wow, that’s amazing. If you can bootstrap, it’s the best way. I mean, you’re maintaining ownership in your company. There’s some companies that can’t, like in this case, Podopolo, the podcasting platform with its AI, and its recommendation engine for podcast discovery, and its social interactivity, and its live video streaming. Costs money to build all that. So often the investment comes ahead of the revenue, and it’s that kind of business model. It’s like it necessitates investment. And so there are other businesses that don’t. So it’s always important to, I guess, understand from the get-go what you’re willing to tolerate in terms of that whole need for capital. It’s one of the reasons we see so few women trailblazers in tech, because you need the investment and it’s hard to do, and yet… So that’s something I’m trying to change.

Ego Iwegbu:

I see. Yeah, well, I mean, I think that women are going to just have to… Women or founders in general, especially if you want to scale and make an impact, if you want to have an impact, you are going to have to understand that you’re not going to sit there and own 100% of your company. What Spanx did… What’s her name? Sarah… I forget. What Spanx did is unusual. She didn’t go out and get funding, and basically has owned her company all the way to nearly the very end, so that’s a wow in this day and age. I don’t know that it’s that doable anymore. In our business, if we get into a large retailer as part of our plan of expansion, we’re going to need more money. We’re definitely going to need more money, because we’ll need to produce more product in advance. We’d have to produce more product in advance, and so we’re going to need definitely more money to do that.

Melinda Wittstock:

But you have the track record, though. That’s the other thing. It’s like the best time to take investment money is when you’re taking it to scale something that you’ve already proven. You already know there’s already people buying it. You already kind of really are on top of your numbers. You know what the margins are. You know if you do more of this It becomes exponential. And that’s where investors start to get more interested. But yeah, so what is the big vision for The Good Mineral and everything else? Where would you like to be in five years’ time?

Ego Iwegbu:

The big vision is I want to go onto TikTok, and I follow the hashtag acne makeup, and all I see is young girls who have severe acne putting all kinds of stuff on their face to try to get coverage, and what I really want to see is I want to see these girls who have already got skin acceptance, which is why they’re filming themselves in the first place, back in the day when I had severe acne, I didn’t know anybody else who had it, so it’s amazing that they’re showing themselves, but I really wish that they would know that there’s an alternative to the makeup that they’re using. They don’t have to keep clogging their pores and plastering their skin with God knows what, which is only agitating it further. They can use The Good Mineral and live their best lives. So I look forward to that day. If we have to get into Ulta, into Sephora, if we have to go across… If we have to go into CVS versus an Ulta, we’ll see. But ultimately the point is to get through to those ladies with skin conditions the fact that they don’t have to make do with traditional makeup and make their skin worse. They can do better. There is better for them.

Melinda Wittstock:

So, Ego, I want to make sure that everybody knows how to find you, how to buy The Good Mineral wherever they are in the world. And also you’ve written a couple of books as well, including Open your Own Salon the Right Way and Kick-Start Your Salon into Profit. So what’s the best way to find you and connect with you and get all these good things?

Ego Iwegbu:

Right. Well, the best way to connect with me is on Instagram. I am amazing on my DMs. So you can find me on Instagram @egoiwegbu, and that’s E-G-O-I-W-E-G-B-U. The Good Mineral as well is on Instagram and TikTok, and we’re on Amazon, and you can find your best color, and we will help you find your shade on our website. It’s amazing, thegoodmineral.com. And we’re very active with communicating with customers. So if you’ve got a business problem that you want to talk to me about, you can catch me in my DMs on Instagram. If you want to talk about The Good Mineral, we’re there all the time on our chat and in our DMs and through email.

Melinda Wittstock:

Fantastic. Well, thank you so much for putting on your wings and flying with us.

Ego Iwegbu:

Thank you, Melinda, for having me. It was a real pleasure.