782 Ego Iwegbu: You Deserve Success

How to Bootstrap Your Business to 7-Figures Without Overwork or Tradeoff

What is it that makes many female founders feel like they must martyr themselves with endless hustle and grind to succeed in businesses?

It may seem like a paradox, but when we release the subconscious belief that we only deserve success if we worked hard for it, magic happens.

Simply put, more gets done.

Many women struggle to delegate, to ask for help, and gracefully receive it. In business, this is the enemy of growth and scale. That’s why it’s vital to invest in building a team as early as possible, and the key here – your team is an investment that brings returns, not an expense.

Like me, Ego Iwegbu wished she’d known this truth a lot earlier in her journey as a serial entrepreneur. Ego shares that when she finally released the compulsion to “do it all” herself, more got done and her businesses grew faster.

Ego first went into business founding Nail Salon in 1999 in South Africa, and went on to found and bootstrap a salon chain called Miss Salon London, the cosmetics line Miss London, and now The Good Mineral, a clean-beauty brand focused on sensitive acne-prone skin. She’s also the author of Open Your Own Salon the Right Way and Kick-Start Your Salon into Profit, and Ego has also made it her mission to help other women build businesses, especially female founders who find themselves in difficult circumstances.

More about Ego Iwegbu at www.egoiwegbu.com

Join the conversation with Ego Iwegbu and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.

More about Ego at Ego Iwegbu

Ego Iwegbu is a serial entrepreneur and co-founder and CEO of The Good Mineral, a clean-beauty brand focused on sensitive acne-prone skin. She first went into business founding Nail Haven in 1999 in London, and now also founded two other companies, the cosmetic line MSLondon and the salon business Miss Salon London. Author of Open Your Own Salon the Right Way and Kick-Start Your Salon into Profit, Ego has also made it her mission to help other women build businesses, especially female founders who find themselves in difficult circumstances.

Get her book Open Your Own Salon

Get the Transcript HERE