632 Erin Fults: Marketing Mistakes…
How to Pierce Through the Noise and Convert Raving Customers
If you’ve been on LinkedIn recently you’ve probably been barraged by endless messages from people you don’t know asking you to buy a product you’ve never heard of and likely don’t need.
It’s a constant drumbeat … it’s overwhelming … and its ineffective.
Because maybe you DO need that solution; it’s just that it’s getting lost in all the noise.
Many business owners fritter away precious cash with marketing that says, “let’s get married” before even saying “hi”, let alone asking for a date.
It can be tempting when you’re trying to get the word out about your amazing product or service to simply shout out to the world why everyone should buy and buy now. Let’s face it, there’s not enough hours in the day for any entrepreneur at the best of times, so when it comes to marketing, we often take shortcuts, forgetting that the best marketing is all about building trusted relationships – and focusing 100% more on your potential customers’ challenges than your own awesomeness.
That, of course, is easier said than done.
So that’s why today we’re talking to Erin Fults, a Storybrand Certified Guide and a Business Made Simple Certified Coach who helps her small business clients master the kind of marketing that drives real results: consistent leads, converting marketing strategies, and confident business owners.
The founder and CEO of Acorn Studio, Erin says she’s a right-and-left brainer, balancing creativity and intuition with data and analytics. Erin’s background includes more than a decade of experience growing a professional photography studio and five years organizing and co-hosting an annual conference that attracted small business owners from around the world. These days she’s a business strategist, coach, and implementer who passionately believes that healthy, sustainable small businesses can change the world. She helps owners implement simple frameworks that maximize revenue and productivity so they can confidently grow the business they love.
- Why great marketing is about your customer – not you
- How to pique curiosity in your prospective customers so they want to learn more about you
- Why it’s vital you engage your prospective customers first to understand their challenges and meet them where they are in helping them solve their problem
- How and when to ask for the sale
- And much more!
More about Erin Fults at theacornteam.com
More about Erin Fults at Acorn Studio
Erin is a Storybrand Certified Guide and a Business Made Simple Certified Coach. The results for her clients are consistent leads, clear marketing strategies, and confident business owners. A right-and-left brainer, Erin’s background includes more than a decade of experience growing a professional photography studio and five years organizing and co-hosting an annual conference that attracted small business owners from around the world.
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