653 Gemma Bonham-Carter: Passive E-Learning Income
The Secrets of Differentiation, Messaging and Marketing
We’ve all seen the Instagram or Facebook posts from entrepreneurs standing next to a Lamborghini or in a luxurious home or resort with a message like, “you too, can be like me”, as they share about their million-dollar launch.
What they may not tell you is that they rented the Lambo or the surroundings for the day, and it cost them $999,999 to make $1 million on their e-course launch.
The best digital online course marketers make it look easy, but it’s not.
Assuming you have a differentiated solution for a very real and pressing problem for tens of thousands of people, then comes creating a course that gets proven results, honing your marketing message, and getting the word out.
There are lots of ways budding entrepreneurs get it wrong, so what is the secret of success?
Gemma Bonham-Carter is an e-learning strategist and digital marketer who has helped more than 5,000 entrepreneurs and hundreds of students through launching irresistible offers, getting results for their customers, and scaling their businesses.
The global market for e-Learning grew to $250 billion dollars last year as the covid pandemic raged, and its growth is not slowing down – projected to reach $458 billion by 2026. That spells opportunity for anyone with a special skill or expertise they wish to share, or for coaches who want to scale their 1-on-1 efforts with an online course.
Gemma focuses on helping her clients build scalable, sustainable digital businesses with a long-term vision and effective strategies that don’t rely on traditional working hours or social media fame.
She’s got two signature programs, Course Creator School and The Passive Project, and today she shares the biggest mistakes many e-course creators make – and how to avoid them.
- How to learn from your early customers with an initial “live” group coaching so your course gets predictable results
- Why it’s important to lay the groundwork by building your personal brand with your story and your expertise
- How to ensure you can create profitable online launches
- Why email marketing is more effective than social media posts, and how to build your list
- The best tools and software to host and market your course
- How gamification helps your customers finish your course so they can get results – and you can get valuable testimonials
- And much more!
More about Gemma Bonham-Carter at gemmabonhamcarter.com
More at Gemma Bonham-Carter
Gemma Bonham-Carter is an e-learning strategist and digital marketer who has helped more than 5,000 entrepreneurs and hundreds of students through launching irresistible offers, getting results for their customers, and scaling their businesses. She is also the host of The Passive Project podcast and YouTube channel.
Listen to Gemma’s podcast, The Passive Project
Get the Transcript HERE
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