EPISODE #726
Ginger Zumaeta
Stand Out with Storytelling:
How to Close Deals with a Killer Pitch Deck
726 Ginger Zumaeta: Stand Out with Storytelling
The Secrets of Messaging and Consultative Sales
We all know the Hero’s (for ‘Shero’s’) Journey. It’s embedded in every Disney movie you’ve ever seen, in every long form sales letter that landed in your inbox, and in all the best sales pitches.
It’s always the same: Our Hero or Shero answers the call to adventure (entrepreneurship, anyone?), and then along the journey suffers many setbacks, challenges, and perils, until a mentor appears, a lesson is learned, a solution is found, and our Hero or Shero emerges victoriously transformed – stronger, smarter, and successful.
There is a reason this narrative is so familiar because bottom line, if you ever want to sell something well, craft your message as one of transformation with a powerful and simple story line.
Ginger Zumaeta has won 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, where she learned the power of storytelling to inform her work as a messaging and positioning expert. Ginger is the founder and CEO of Motiv3, the positioning and messaging agency who has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. You can often catch her insights in Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs.
Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science. She hosts the podcast Usable Marketing, and she has new book coming out soon called Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals.
- How to stand out from a sea of competition through effective storytelling and positioning
- Lessons learned on scaling and marketing from teaching massive brands like Coca Cola and US Bank.
- Practical advice on closing high-value deals and filling your pipeline.
- How to simplify the story to 8th grade level (because no one ever bought from anyone who made them feel stupid)
- How to build a journey with your pitch, from the problem in the way, to your authority, qualifications, and proof, in 8-10 clear pages with white space
- Why you should never complain or explain
- And much more!
Be sure to join the conversation with Ginger and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.
More about Ginger Zumaeta at Motive3.com
More about Ginger Zumaeta at Motive3 and at GingerZumaeta.
Ginger Zumaeta is a 3X Emmy Award-winning writer and producer that advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Motiv3, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals.
Get the Transcript HERE
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