904 Holly Conti and Caitlin Copple: PR Secrets

AI in Marketing: Why Human Content and Connection Wins

It can be hard to find signal in all the noisy cacophony of our attention economy. People are overwhelmed and exhausted by the infobesity, that’s right, all those empty information calories. So, it can be even more challenging for your brand or business to stand out.

Being authentic, listening to your customers, interacting genuinely to solve real problems for real people is the obvious way forward, so how can you leverage PR to build awareness and validated credibility?

When it comes to getting the word out about your business and the solutions it offers, there’s nothing that beats earned media for its validation and help driving awareness.

Holly Conti and Caitlin Copple are the co-owners of Full Swing PR, where they’ve mastered the art of “soft pitching” journalists.

They’ve built Full Swing PR into a fast-growing 7-figure agency helping underrecognized leaders positively impact the world as entrepreneurs, authors, speakers and political candidates. Caitlin founded Full Swing and brought Holly in as Head of Digital Marketing, and together they’ve got their clients featured in Fast Company, Inc, Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many others. They’ve also helped clients launch multi-six-figure courses and memberships, earn six-figure book deals, 10x their email lists, and 100x their social following.

Today we talk about the PR secrets you can master to help grow your business, as well as how to grow your business while staying true to your values.

More about Holly Conti and Caitlin Copple at fullswingpr.com

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More about Caitlin and Holly at Full Swing PR

Caitlin Copple and Holly Conti are the co-owners of Full Swing Public Relations, a fast-growing agency helping underrecognized leaders positively impact the world as entrepreneurs, authors, speakers and political candidates. Caitlin founded Full Swing in 2019, brought Holly in as Head of Digital Marketing, and together they’ve grown into a 7-figure company, with clients featured in Fast Company, Inc. Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many others. They’ve helped clients launch multi-six-figure courses and memberships, earn six-figure book deals,10x their email lists, and 100x their social following.

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