EPISODE #629
Jennifer Brazer
Know Your Numbers:
Money Stories and How Fear Keeps Entrepreneurs from Leveraging Financial Data
629 Jennifer Brazer: Know Your Numbers
How to Build Your Financial Literacy
We all have money stories, things we believe deep down, buried in our subconscious, about whether we deserve it, whether its cost is too high to accumulate in hard work or stressful relationships, even whether money is the root of evil.
These buried beliefs often stand in the way of entrepreneurial success.
Today on Wings we talk about how entrepreneurs and business owners can get control of their finances, overcome their money blocks, and know their numbers so they can succeed in business.
Jennifer Brazer is the Founder and CEO of Complete Controller, a leading national business services firm. She believes that businesses and households alike should have access to excellent financial data to fuel their critical decisions.
Jennifer shares today how her company was on the cutting edge back when it was founded in 2007, the first-ever cloud based accounting company. Complete Controller has become the turnkey client accounting services (CAS) department for CPA firms across the country, allowing them to tap into single sign-on access to all of their client’s books and records, standardized managed account practices, and unlimited bookkeeping talent.
- How the numbers of your business tell the story of your success, and why you must keep close watch on them to succeed
- The money mindset issue that keeps many entrepreneurs from being on top of their cash flow, taxes, financial planning, team, or resource allocation and more
- How to establish KPIs for each employee and contractor, set performance goals, and tie them to the financial success of the business
- How she took her entrepreneurial leap with the first cloud-based accounting business
- Why bootstrapping is a great way to really see how to drive results in your business
- And much more!
More about Jennifer Brazer at www.jenniferbrazer.com
More about Jennifer Brazer at Complete Controller
And Jennifer Brazier
Jennifer Brazer pioneered cloud-based accounting back in 2007 and has become the turnkey client accounting services (CAS) department for CPA firms across the country, allowing them to tap into single sign-on access to all of their client’s books and records, standardized managed account practices, and unlimited bookkeeping talent. The company becomes a strategic addition to any firm looking to add CAS to their service menu.
Check out Jennifer’s book From Cubicle to Cloud
Check out Jennifer’s Cloud-Ready Checklist
Get the Transcript HERE
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