796 Jennifer Stojkovic:

Women founders are eight times more likely to start a company for mission-driven purpose rather than financial gain than male founders. This is a very real phenomenon that we’re seeing, and with women in particular there tends to be a sense of responsibility and almost nurturing to the planet and larger things than themselves, even if they’re not a mother, there tends to almost be this mother instinct that these women feel, and that is really a big inspiration for most of them, especially when they’re working in a role that is helping the climate or helping something bigger than themselves.

There are lots of reasons to start a business, money, independence, vocation … and changing the world is emerging as a prime motivator – especially for women. Jennifer Stojkovic says the future of food is female, and that’s why she’s launching an early-stage venture fund to support sustainable protein. We’ll get into all the ways Jennifer plans to change the world and a $1.4 trillion market.

MELINDA

Hi, I’m Melinda Wittstock and welcome to Wings of Inspired Business, where we share the inspiring entrepreneurial journeys, epiphanies, and practical advice from successful female founders … so you have everything you need at your fingertips to build the business and life of your dreams. I’m a 5-time serial entrepreneur and the CEO and founder of Podopolo, the interactive app revolutionizing podcast discovery and discussion and making podcasting profitable for creators. I’d like to invite you to take a minute, download Podopolo from either app store, listen to the rest of this episode there, and join the conversation with your questions, perspectives, experiences, and advice … Because together we’re stronger, and we all soar higher when we fly together.

Today we meet an inspiring entrepreneur who is dedicated to changing the way we eat.

Jennifer Stojkovic is a Silicon Valley tech alum of Google, Meta and Microsoft who turned her attention to the future of food and solving some of the most pressing global challenges from hunger to climate change. She’s the founder and general partner of Joyful Ventures, an early-stage VC fund focused on sustainable protein, author of the book The Future of Food is Female, and the founder of the Vegan Women Summit, a platform with 60,000 members working on the future of food.

There are close to 8 billion people on this planet, and with population growth has come challenges to the way we get our proteins, predominantly meat and dairy.  There are climate impacts with some 30% of greenhouse gases coming from meat and dairy production, while hunger persists in many areas of the globe.

So how must the $1.4 trillion food industry change to address hunger and climate change?

Today we talk about everything from plant-based proteins, ways to make crops drought resistant, improve protein levels, all the way to quite literally creating lab grown meat, grown from cells outside of an animal’s body. And we talk about the very real innovation taking place in food entrepreneurship – and investing. Turns out A recent Boston Consulting Group study found that investing in plant-based protein is 11 times more impactful for climate than EVs and four times more impactful than green building.

Jennifer Stojkovic is the founder and general partner of Joyful Ventures, an early-stage VC fund focused on sustainable protein, author of the book The Future of Food is Female, and the founder of the Vegan Women Summit.

Let’s put on our wings with the inspiring Jennifer Stojkovic and be sure to download the podcast app Podopolo so we can keep the conversation going after the episode.

Melinda Wittstock:

Jennifer, welcome to Wings.

Jennifer Stojkovic:

Glad to be here. How’s it going?

Melinda Wittstock:

Good. Really good. I’m curious, what made you so interested in the Future of Food?

Jennifer Stojkovic:

That is a long story for a much longer podcast, but I’m happy to kind of dive into it a little bit. I have personally been interested in this space for many years. I’ve actually been vegan for almost a decade, and at the same time, despite being personally interested, my professional career took me to Silicon Valley and I worked for most of my career in the tech industry. And the tech industry was an extremely interesting and energizing place to be, especially in that post 2008 era. For those of you that were in the valley, in those very formative years, it was a lot of learning, a lot of really exciting times. And when I saw food technology start to make mainstream headlines in 2018, 2019 or so, I thought to myself, awesome, this is the moment where I can bring what I am personally interested in to my professional life. I can bring everything I’ve learned working with startups in tech to the new industry. And that’s kind of how the story began a few years ago.

Melinda Wittstock:

So let’s talk about it from an investment standpoint. What are some of the most interesting innovations that you’re seeing in this space?

Jennifer Stojkovic:

This is just an incredible time to be learning about the Future of Food because we’re quite literally writing a new blueprint for how we eat in the world. So now that we are close to 8 billion people on the planet, we’re starting to see some very real challenges to the predominantly meat, dairy, and egg industry and the way that we’re currently growing much of these proteins. And so the innovations that we’re working on are how can we make these same products without the same climate and energy and other costs associated? So we’ve got everything from amazing plant-based proteins, ways to improve your crops, ways to make things more drought resistant, improve textures, improve protein levels, all the way to quite literally creating cultivated meat, also known as lab grown meat, which is meat that has grown from cells outside of the animal’s body.

Melinda Wittstock:

So this is a huge frontier when you think of the massive value of innovation in this and the fact that it’s also potentially triple bottom line. It’s helping with the climate, it’s helping solve world hunger. I mean, right. It’s huge.

Jennifer Stojkovic:

That’s the thing about food. I spent most of my career, as I said in tech. So, we were talking about things like the gig economy and software, and crypto is now quite popular, but food that’s really the sleeper when it comes to investments because the meat, dairy and egg industry is worth $1.4 trillion. It’s one of the biggest markets in the world because at the end of the day, we all got to eat. There are very few universal truths to humanity, but all nearly 8 billion of us we do need to eat. And the way that we have been eating has reached a breaking point from a climate perspective for folks that are interested in ESGs and things like that. We’re producing currently about 20% of all greenhouse gas emissions just from this one industry. So if you want to make an impact, your plate is the fastest, most effective way to do it.

Melinda Wittstock:

I love that. I think a lot of women entrepreneurs and women investors in general tend to be, and maybe this is a broad statement, but tend to be drawn to the types of companies that can do good for the world as well as do good for their bottom line or their bank account. Do you think women are more focused in this? I think it’s changing, but I see a lot of women coming up with business models that are more triple bottom line focused in whatever industry that they’re in. Do you see that there’s a trend there? Is that gender-based at all or not?

Jennifer Stojkovic:

It absolutely is gender-based, right? So there’s real data on this, and they found in a recent survey that women founders are eight times more likely to start a company for mission-driven purpose rather than financial gain than male founders. So the data’s there. This is a very real phenomenon that we’re seeing, and with women in particular in my book, the Future of Buddhist Female, we touched on this quite a lot with women, there tends to be a sense of responsibility and almost nurturing to the planet and larger things than themselves, even if they’re not a mother, there tends to almost be this mother instinct that these women feel, and that is really a big inspiration for most of them, especially when they’re working in a role that is helping the climate or helping something bigger than themselves. That’s where they get the fuel for this.

Melinda Wittstock:

But the fact is that you can do well almost even better financially by doing good. And this has been something that I think a lot of people haven’t understood, because I think the way most men and the way business grew up around say, books like The Art of War, where it was very much more of a zero-sum game that you could only win by from a much more scarcity way of thinking as opposed to women approaching in a different way, that actually there’s abundance. There’s plenty of money to go around when you create these sort of business models that benefit everyone, but there’s a real change of thinking. Is this something that more and more people say specifically in Silicon Valley are waking up to, or is it still a little bit out there for some of the deeper pocketed investors and such in the valley?

Jennifer Stojkovic:

So it’s a yes and no for sure. I mean, we have billions and billions of dollars of dry powder, as they say. So that’s venture capital money that has been raised but yet to be deployed. And the latest data shows that 50% of that money is earmarked for climate. So it is absolutely a big area of interest for the majority of investors, both in Silicon Valley and beyond and aside, that’s that transcends gender, any of these other types of trends, because climate is expected to be the next big boom if we do it. And the work that we’re doing, for instance, in food innovation, it is a climate approach. There’s a lot of different tools we’re going to need in the toolbox. And I think you’re going to hear people talking about climate innovation everywhere in the next coming years.

Melinda Wittstock:

And even companies that aren’t directly solving the climate crisis can be doing so indirectly. We have a podcasting platform and ecosystem that is committed A, to being carbon neutral, all right, in terms of all of our activities out of the gate. But also because it’s a gamified platform where people can actually either win just by listening. Every time people hit certain milestones, we plant trees or we do things. It’s baked into our business model.

Jennifer Stojkovic:

A hundred percent. And that’s the other piece of it is everybody is starting to think about what is the bigger picture here? And the simple reality is that we’re not going to be able to podcast. We’re not going to be able to do all of these amazing technological advancements if some of the basics are not met for how our economy and how humanity thrives. And so I think there is a sense that everybody is now responsible in some way or another for some of these challenges. And I think that’s a great trend. I think the most important part is that people are doing what makes the most sense from an impact perspective. And that’s the biggest issue that we’re facing in the Future of Food, is that many people don’t realize that it is a climate issue, to be completely honest, even though the numbers don’t lie.

Melinda Wittstock:

I think of cows and methane gas, for instance.

Jennifer Stojkovic:

Of course. And so about 30% of global methane emissions are produced from animal agriculture. And methane is a tremendously more powerful heat trapping gas than carbon. So when we think about what is climate innovation, we have to think about food as part of that conversation. A recent Boston consulting group study that was done over the summer found that investing in plant-based protein is 11 times more impactful for climate than EVs. It’s three times more pack impactful than decarbonizing cement. It’s four times more impactful than green building.

Melinda Wittstock:

So you personally can be more impactful than Elon Musk. I kind of like that.

Jennifer Stojkovic:

Yeah, exactly. Exactly.

Melinda Wittstock:

Right. I mean, I think speaking of that, you’re in the Valley. Do women take enough moonshots? Excuse me. I don’t see a lot of women standing up and saying, “Hey, I’m disrupting an entire industry. I’m creating a multi-billion dollar business. I’m going for a moonshot.” What holds women back from just standing in that and stand just being that?

Jennifer Stojkovic:

That’s a complicated conversation, and I’m sure you have this with a lot of your guests. I think that women have historically been made to feel that they have to be a little more measured, a little more careful, less bold, less aggressive when it comes to their pitches, when it comes to the way that they describe what they’re building. And there’s real data that shows that investors will ask. They can see the same numbers, the exact same projections between a male and female founder. And they will ask different questions based on the gender of the founder.

Melinda Wittstock:

Are, oh my goodness, I’ve lived it.

Jennifer Stojkovic:

You’ve seen it. Right?

Melinda Wittstock:

And I forget what it was, Harvard or MIT, I forget who did this study, but they watched a load of pitches and the women were asked questions about how they would mitigate risk as opposed to the men, how they would optimize the upside. And I’ve just learned over time to take, if I get a question like that, I just turn it around, right?

Jennifer Stojkovic:

Yeah, absolutely.

Melinda Wittstock:

But oh, it’s just one more thing to think about, right?

Jennifer Stojkovic:

It is. And I even imagine as raising a fund right now, I bet you if I was to compare the experience I have in the questions I’m getting is a first time fund manager versus my male counterparts. I bet you they’re different too.

Melinda Wittstock:

Yeah. So I mean, there’s a lot of work to change this, and of course you’re changing it by being the change you want to see. I mean, well, on your way to debuting your fund, which is going to fund all these amazing innovations in sustainable food and the Future of Food as we’ve been talking about. So tell me a little bit about your journey of doing that, because I mean, I really believe that more women do have to invest more women do have to create funds. This is sort of the next phase of really empowering female entrepreneurship. So tell me a little bit about what that’s been like.

Jennifer Stojkovic:

I totally agree with you. So when I started VWS, which is our media platform for women in the Future of Food, we started with the thought in mind that if we want to truly unlock the power that it will take to reinvent the way that we eat, it makes no sense if it is not led by consumers that are buying the food. And 93% of food purchases, consumer food purchases are made by women. And it’s totally crazy because when you think about it, think about when you’re at the grocery store, you think about how many men you see that are literally FaceTiming their partners, going across the aisle looking for the foods that they’re instructed to buy, or I mean, I meet men all the time that tell me, I didn’t realize how much women influenced what I eat, but turns out I’m actually still buying a lot of the products my mom taught me to buy.

So that was our theory of change was how do we unlock women? And so it became very clear to me after we were building our conferences and having these conversations that the pipeline was breaking where the access to capital was, there’s just not a strong pipeline of access to VC and other types of capital for a lot of these women. And if you’re not born a few miles away from Palo Alto or wherever it might be, it’s really, really hard to ever find these investors to ever get your idea off the ground. So that’s where I started. After being on the ground, working with so many founders for a few years, I discovered what we need to raise some money and we’ve got this pipeline. We’ve got a community of 60,000 women in the Future of Food, and they’re coming up with ideas every single day, and I’m getting access to them, but I don’t have any money to give them. So that’s what I’m going to do.

Melinda Wittstock:

So say the source of the funds, venture funds largely coming from insurance, coming from pension funds, these sorts of things. Presumably it’s in their interest as well to solve this problem. Are they kind of open to it or do you find yourself having to do a lot of education of the source of the funds to begin with in order to raise your funds?

Jennifer Stojkovic:

So the unfortunate reality is that much of the institutional funding that you listed is not available to first time funds. And so what we have had is this experience where we meet with those types of entities and they love what we’re working on, and they say, do the first fund and if you still survive, come back to us and we’ll do fund too. And that’s one of the biggest challenges for a first time fundraiser or fund manager. Because what that essentially means is that you’re finding angels and high wealth individuals that you happen to know to fund your first fund. And if you are, like I said, again, not born into or part of a network of affluent people, how are you ever going to raise that money? How are these brilliant people that just don’t have a Rolodex of very rich individuals that they can call up? How are they ever going to get off the ground? And that’s something I learned really quickly is wow, if you do not know a bunch of people, you are not going to be able to raise a fund. And that is a sad but real reality.

Melinda Wittstock:

Yeah, a hundred percent. And so I’m just so interested in the early mechanics, just one of my big goals is to be able to invest in female founded startups. Just through my own journey, I know that if I want to be the change that I want to see in the world, I is just the more of us start doing that and leading by example, the better.

Jennifer Stojkovic:

Yeah.

Melinda Wittstock:

So I’m pledged the moment that I exit out from Podopolo, this is, I am growing a billion dollar plus business when I do that, that’s what I’m pledged to do. So I’m kind of very interested in what are the mechanics of, okay, so how do women start, women who have means, and other entrepreneurs who’ve had exits start to do this. I know a lot of women start by, okay, I’m going to join an angel network, or you know what I mean? You start with your little toe in the water, but what are some of the things that you’ve learned along the way that if you could do it again and you would talk, mentor someone like me a couple years from now, what would you be telling me?

Jennifer Stojkovic:

So this is absolutely a huge area that we need to focus on. You hit the nail on the head. When women come into wealth, whether it’s an exit or some sort of liquidity event, they tend to go to like charity or giving, and they don’t tend to think of impact investing. That’s one of the challenges that I have all the time.

Melinda Wittstock:

Oh my God, I know that one so much. I’ve met so many really high net worth women, whether in New York or the Valley or here in LA, right? No problem writing a check to a charity for a huge amount. But if you approach them for a small angel investment, it’s like, “Oh, no.” Sometimes you’ll even hear, “My husband does it.” It drives me crazy. Especially when you think of the startup and is going to have more impact, more leverage than a charity. And so why not get an upside and do more good? And why is this not understood?

Jennifer Stojkovic:

This is something that I was just talking actually on a podcast yesterday about how do we get more women into investing, into VC, angel, whatever it might be. And I think the syndicates, as you mentioned, are usually step one for most women or most people in general. Well, I think one of the issues is that investing is a very mystifying concept. There’s no go to school and get a VC degree. There’s no clear pathway, it’s not like a nurse and a doctor and all of these different types of roles that you’re told when you are 12 years old, “Hey, what do you want to grow up to be one day? We’re going to bring in what this person does, what this person does, what this person does.” And there’s a clear pathway for many of those jobs. There isn’t one for venture capital, there isn’t really education around what investing is. We barely even learn what a mortgage is when we’re younger. And so I think there’s just a massive gap in opportunity for this industry in general to be tapped into the education and get tap into the workforce pipeline. Way earlier on, my only, and maybe yours is the same, my only recognition of VC or anything in this field was Dragons Den or Shark Tank until I actually got into the working world and started to meet VCs. That’s the only thing I knew about it.

Melinda Wittstock:

Yeah, exactly. And I could say the same thing as true of entrepreneurship. I don’t know. I’m a serial entrepreneur. My degree has been a hundred percent experiential.

Jennifer Stojkovic:

Yeah, exactly. What did you study? I love [inaudible 00:20:11]

Melinda Wittstock:

Oh my God, I studied political science. Okay.

Jennifer Stojkovic:

Very, very helpful.

Melinda Wittstock:

Yeah, it’s hilarious for me as it was a political science, history, philosophy, just liberal arts kind of degree. But I spent all my time, however, on the student newspaper at McGill. One of my stories got picked up by the Wall Street Journal.

Jennifer Stojkovic:

Awesome.

Melinda Wittstock:

So I was doing this investigative journalism way, way back. but I also created the advertising department of the student newspaper, took it independent from the student council, made it profitable, went around as I was breaking these stories, selling ads, you know what I mean? So that set up in essence, a career as not only an award-winning journalist and a producer and a media executive, but then all my businesses have been at the intersection of media and technology. And this one is all about AI applied to podcasting. So nothing to do with political science at all.

Jennifer Stojkovic:

Yeah. That’s the thing. I have a business law degree, which, so mine is, I’m kind of a funny story where it actually probably is fairly applicable to what I do now. My husband has a journalism degree and was going to be a TV producer and is now an HR executive.

Melinda Wittstock:

I was a TV producer and anchor, but I never did a journalism degree. I mean, you know, right?

Jennifer Stojkovic:

Yeah, he actually ran the local affiliate, Fox affiliate was a producer on it when he was in college. And so I think that that is such a huge opportunity. It’s something that I really want to focus on. The more I talk about its coincidentally come up multiple times this week. I think that’s something I want to focus on. I talked to universities all the time. I did Harvard, I taught a class at Cambridge last year. I did tons of stuff at the universities about Future of Food. But I think that there’s just a general concept around investing and education and knowledge gap there that needs to be, I think high schoolers should learn about this as a career. How else do we get the pipeline started?

Melinda Wittstock:

Yeah, exactly. And I think this is one of the reasons I do this podcast because it was really motivated by, okay, just be the change you want to see in the world. And the more people that do that and become the lighthouse for it, in a way, the more women look at that and say, oh, well if she can do it, yeah, I can do it. Exactly right. Exactly. And being able to actually share knowledge and resources with each other in a way that comes very naturally to men. It’s kind of like that conversation that, “Hey, I’m in on this deal. You want to come in this deal?” All that kind of stuff. This is so natural for men, but women, not as much, but I think we’re getting better at it and really coming from a place of abundance to lift each other up.

And that that’s so much of it. I think a lot of the issues though too, when women try and raise capital, because we’re still in this kind of 2% of venture money kind of scenario, which has been a couple of decades, hasn’t really moved that much. And so you have all kinds of other scenarios too where assuming even you get funding, did you get as much as your male counterpart or did you get as high evaluation as your male counterpart? And I’m sure that’s part of the raising the fund too. Are you going to raise as much as all these sorts of things? So there’s all these knock on effects where a female founder gets a seed round of $2 million male counterparts, same sort of thing, gets a $10 million, and then you’re supposed to compete.

Jennifer Stojkovic:

Exactly. Exactly. And I got to tell you, I sometimes wonder, I’m like, did I pick the worst time during statistically in decades? Is this the worst time? And I saw counterparts of mine, say a year and a half, two years ago that know seriously maybe 10% of what I know about this industry raising funds probably twice the size of what I have. And I’m just like, what the hell? How did they raise these giant, giant funds? Why did people all give them money that I definitely have more expertise in? But at the same time, quite honestly, there’s a lot of funds that were raised largely by men that are underwater now that are because of the insane valuations of the last few years, and the massive amount of companies that are on basically in the Valley of Death ready to die because of the changing market conditions. I’m kind of glad, I’m glad that I didn’t get the easy money now that I’ve seen what happened with the easy money.

Melinda Wittstock:

Yeah, well, that’s true. So when a lot of people say the best businesses are actually built in, recessions are built, when you have-

Jennifer Stojkovic:

A hundred perfect.

Melinda Wittstock:

… headwinds, it makes you be better. And then women on top of it already have that anyway, because you have to be better. You just have to be better.

Jennifer Stojkovic:

Exactly.

Melinda Wittstock:

Right. So we tend to, I mean, that bears out in the data too, because if you look at, where was I reading this? I forget the source of the statistic, but women on average create 63% more on every dollar invested.

Jennifer Stojkovic:

Yes.

Melinda Wittstock:

This runs the gamut from startup to Nasdaq to the DOW. And so how is this not, these numbers just speak for themselves and yet, and yet, is it just because people want to invest in something they know or a person they know, the relationship, all that kind of stuff, a known factor overcoming their own unconscious bias. I mean, there’s so many other things. It’s in the end of the day, it’s a relationship.

Jennifer Stojkovic:

Yeah, it is. There’s a lot to dive into of what that all looks like and what that all means. But I can tell you the fact that you and I are even having this conversation right now in doing what we do, that’s already breaking a lot of the mold itself right now, which is so wild to think. But think about even 10 years ago, this conversation probably wouldn’t be happening, perhaps even five years ago. This would be a much less likely conversation.

Melinda Wittstock:

It was harder to have. I know I was always trying to have it. Didn’t necessarily mean a lot of people it was easy to have with, but it’s like, oh man, come on. And I guess in my case, I remember an early role model for me was my Aunt Bea in Canada, became Canada’s first female stockbroker.

Jennifer Stojkovic:

Oh that’s so cool.

Melinda Wittstock:

I sort of watched her do this as a young kid without really knowing what stockbroking was or whatever, but kind of gleaned a lot that she basically had to make her own market. So she figured out, and she became the highest producing at her firm because she created a whole new clientele of women. Divorcees and widows just educated them, and she was the top performer.

Jennifer Stojkovic:

Yeah, that makes sense.

Melinda Wittstock:  ddd

So we just have to do it, sort of roll up our sleeves and do it. So tell me about your media company, because you really started out with the Vegan Women’s Summit and you’ve got 60,000 women professionals involved in the Future of Food. So tell me about that.

Jennifer Stojkovic:

So VWS, Vegan Women’s Summits or VWS for short, was created three years ago. And quite honestly, I had this idea in my head of what happens if I get a bunch of women in a room to talk about accelerating change in how we eat? And 250 women showed up in San Francisco. That 250 women has now become 60,000 women across the world. And so we very quickly took off with this meteoric rise as we started to bring all of these professionals into this industry in a way that they had never, ever experienced before. So this is a brand new industry, the Future of Food, but especially during the pandemic, when people were A, learning a lot about how their food is made because of everything that went on with COVID. But B, because people were starting to see the lack of interest and purpose that they have when they’re sitting in front of a Zoom screen every day doing a job that they don’t like.

All of a sudden there was a lot of interest in the type of work that we do. So we started with one conference. We still do one big conference a year, the Vegan Women’s Summit. So that flagship conference will be in May this year, May 18th to 20th in New York City. It’s one of the biggest Future of Food gatherings in the world. We bring a hundred plus Future of Food speakers. We also do future of beauty fashion, and it’s a hundred boat speakers and brands all together to give you a 360 degree experience of what a future would look like in animal free innovation. And so on top of that, we started a pitch competition. It’s the only women founder pitch competition in our industry. We’ve had over 1300 women apply from 31 countries. And so it’s truly been a global competition to find the most amazing innovations. And we do job networking. We do all kinds of just basically building out a media platform for the industry that happens to have a women’s lens on it and a women’s leadership focus.

Melinda Wittstock:

That’s fantastic. And  who are the ideal people to be part of the Vegan Women’s Summit?

Jennifer Stojkovic:

If you were in interested or you were wondering, should I be a part of it? The answer is yes. That’s it.

Melinda Wittstock:

You don’t have to be an entrepreneur. I mean.

Jennifer Stojkovic:

No.

Melinda Wittstock:

just an interest in it.

Jennifer Stojkovic:

Yeah, because there is an entire ecosystem that we’re building here. So we of course, are helping to grow the next generation of founders and entrepreneurs and helping get them capital and get the media and all of that. But they also need a strong network of potential angel investors of more than anything, potential consumers. So we have the ability to, with the work that we’re doing, we can take these products that you are launching and get them in front of thousands and thousands of people that are really, really interested in them. So for instance, one of our products that we do is Women Found Wednesday, and it’s a newsletter that goes to over 30,000 people every Wednesday, and it features 12 to 16 women founded products. And just like the amount of momentum people get from a feature in that single email is massive. So we’re trying to show you that no matter who you are, and by the way, 20% of the attendees who are conference are men. So men certainly are a huge part of it. No matter who you are, there’s a place for you to become an advocate and a part of the Future of Food.

Melinda Wittstock:

Amazing. And meanwhile, I want to tell everybody about your book too. The Future of Food is Female. And so is that just available everywhere on Amazon? We’ll have it in the show notes.

Jennifer Stojkovic:

Yeah. It’s available worldwide on Amazon. We debuted number one in six categories. We’ve won two awards so far. It is the only book focused on women reinventing the food system. Unfortunately, it is the first to come out on this topic, but it will not be the last.

Melinda Wittstock:

Wonderful. Well, Jennifer, thank you so much for putting your wings on and flying with us and being such an inspiration. I can’t wait to see what kind of amazing companies your fund funds. And wishing you luck on all of that and getting a bigger and bigger and bigger and bigger fund. And let’s stay in touch. But thank you for all you’re doing in the world.

Jennifer Stojkovic:

Thank you so much for having me.