779 Jessica Procini: Emotional Eating

How to Overcome Food Addiction and Overeating

Ever find yourself standing mindlessly in front of the fridge at night looking for something, anything to eat. Or at the end of a stressful day munching through a whole bag of popcorn or an entire pint of ice cream without even realizing how much you’re eating? It’s not that you’re eating because you’re hungry, but you are craving something. And chances are you are eating out of an emotional rather than physical need.

Entrepreneurship is stressful, and founders must be resilient to cope with all the ups and downs. Yet that very resilience that propels you forward to success, can also lead you down a path of disassociation, and all too often it manifests as emotional eating.

Maybe eating makes you feel grounded. Maybe it numbs out the emotional highs and lows of the day. It could provide a soothing comfort or a sense of security, it could be entertainment, it could be anything – and anything that stops us from truly feeling our emotions.

Jessica Procini says emotional eating is a form of disassociation, a sense of denial, and women entrepreneurs contending with all the uncertainty and stress of entrepreneurship are especially prone. It’s a pattern that usually begins in childhood, when parents give you a treat when you’re upset – and then reinforced by a food industry hellbent on getting you to override your body’s natural cue to say enough is enough. It’s not an eating disorder, though it can lead to one. And many women who eat emotionally are not necessarily overweight.

When Overeaters Anonymous and therapy didn’t work for Jessica, she went deep into research and the result is her signature program Escape from Emotional Eating – now helping thousands of women entrepreneurs and executives heal the emotional patterns that lead to food addiction and overeating.

More about Jessica Procini at escapefromemotionaleating.com

Join the conversation with Jessica and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.

More about Jessica at Escape from Emotional Eating

Jessica Procini is on a mission to help high-achieving women heal the roots of their emotional eating. When Overeaters Anonymous and therapy weren’t enough to help Jessica end her fight with food, she spent ten years in research before developing her signature healing framework, Escape from Emotional Eating®, which has helped women reclaim their power over food. Now that she’s been 100% free from her compulsions with food for over 5 years, Jessica helps female entrepreneurs and executives do the same at EscapeFromEmotionalEating.com.

Get your FREE 4 Roots of Emotional Eating Clarity Quiz and Starter Kit:

Get the Transcript HERE