217 Jules Schroeder: Daring to Play BIGGER

Jules Schroeder is all about playing big. Founder of Unconventional Life – the podcast, the column, the epic experiences – she shares how to manifest our life dreams by daring to play big and align with their true purpose. We talk about her new venture Billionaires Society, the Grammy she’s manifesting, and how to step into our true greatness.

Melinda Wittstock:         Welcome to Wings, Jules.

Jules Schroeder:               Thanks so much for having me. Excited to be here.

Melinda Wittstock:         I am so excited to have you too. There are so many questions I want to ask you but I want to start at what might have been the end, a near death experience that in moment of potential finality, you literally came back and it was the impetus to power all this amazing creation since. Can you share with all of us that experience? What you went through?

Jules Schroeder:               Yeah. So who would have guessed that literally dying and come back to life would have been the catalyst for my whole company for and, and music career. We’ll get to that later. But the experience itself was just a few years ago. It was in 2015 and it was a wake boarding accident. It was like Colorado summer day and I had a background as an athlete, a snowboarder and I face planted. I was doing a trick, I hit the water and definitely knew I was messed up but didn’t feel like it was super, super serious from so much injury that I sustained previously.

I just remember an hour later I got off the boat, it was in the bathroom and out of nowhere I started to lose my vision and was barely able to get out of there and I just remember seeing my friend’s face and I don’t remember anything after that. Then the next thing I remember is I’m in the hospital, I’m coming out of the MRI and I see this white figure approach me and the six black shadow counsel and we have this conversation and it was “Jules, you have more work to do in the world.” And at the time, you know, they thought my neck was broken, they thought I was paralyzed. And I just remember saying “Yes, as long as they don’t come back as a vegetable.”

And in that next moment I got zapped back into my body, I felt this energy forge my neck back together and shoot down my spine. And the moment that I woke up a few years ago in that hospital, everything’s altered. And it was like life before was very much being driven by me and life since that experience very much has been coming through me. And you know, it’s been quite a wild ride to say the least but more than anything it was, you know, in that moment, getting present to like, humanity but also the most purest frequency of love, is how I relate to it, that I’ve ever felt. It was just a wild, I mean, has definitely altered what has happened since, so.

Melinda Wittstock:         Oh my goodness, when you said life before was being sort of driven by you and now it’s expressed through you. That’s such a powerful thing. Like, you hear so many artists talk about that, like describing themselves in a way as instruments. Where sort of the art of life in a way, is getting out of your own way, like you know? The planning, the ego and the over analysis and all that and just being open to inspiration and you know, many people can spend years of sort of meditation and therapy and all manner of things to aspire and still not get there. And then here you, you are, and you have this amazing gift.

What was the first time that, I mean, apart from that experience that you describe, what was the first time where you were, say for instance, in business or with your music, where you felt that sense of, “Oh, this inspiration is coming through me. I’m the instrument.”

Jules Schroeder:               Yeah, I love that. You know, I think just to backup for a second before I go there, you know, like as context, you know, life before and I think people can relate to this, it always felt like I was living, you know, one mountain peak to the next mountain peak where I would, you know, set goals for myself. I would hit them. Me, I ran my first six figure company at 18, seven figure company at 22, had a lot of success at a young age. But, even though I would have these peaks of success, it never felt enough. I never felt satisfied, and I never felt like I could actually achieve or really enjoy or appreciate the success. I would say, “Oh, when I hit this goal, then I would feel this thing.” Or, ” … then I would celebrate this thing.” And then by the time I got there, it was on to the next thing.

And you know, I was, like, living in this cycle, even though more money was coming in, even though my status was increasing, even though these relationships were getting better, or more networking potential. Almost the gap that I was feeling inside of me, the lack of fulfillment would get emptier, and I would feel even more alone, even though from the outside, it would seem like I would seemingly make it.

And it wasn’t until, actually, a year before the near-death experience, which I think, almost, was the catalyst for it, when I had a business partner embezzle a bunch of money, or went into two-hundred thousand dollars worth of debt overnight, and then spent, over the next year, we had a publishing company at the time, it was about 30 grand to work with us.

I lost everything that I thought was important to me. We dealt with lawyers. I was dating my other business partner that didn’t embezzle. The relationship ended. Drained all of my personal savings. Then I finally got to this place of rock-bottom where after eight months, I started to ask myself and step back, “Who am I without all the things that I thought were important to me?”

Melinda Wittstock:         Mm-hmm (affirmative).

Jules Schroeder:               Or, “Who am I without all the stuff that I thought life was about?” Like, I thought that purpose was attached to bank account and income. I thought that my self-worth was attached to how good I looked, or what people thought about me, or what value I could provide for them. And these things are all important, but fundamental core identity of what was driving me in my life was coming from these places.

And after that experience and going through the healing of that, and then, ironically, a year later, no accident, having this near-death experience, I feel like it was the final nail in the coffin. That was like, okay, we’re gonna literally strip everything, bring you to this completely raw place, really ask you to look at who you are, and then from this rock-bottom place, we’re gonna have this near-death experience.

And then literally, I am still wearing a neck brace, three weeks after this experience, and I get a call from the UN. And it’s like, “Hey, you know, really would love for you to be a global ambassador for education. We’re doing this 17 Sustainable Development Goal campaign.” And I’m thinking to myself, I’m like, “This is really not a good time.” I’ve just had this crazy accident and I’m still in a neck brace. Yet, instinctively, intuitively, it was, “Yes.” And I was like, “Alright. I’ll be there.”

And I’m on my way to the UN and, literally, Forbes calls and they’re like, “Hey, we heard what you’re doing with the UN. We’d love to invite you Forbes 30 Under 30.”

And I’m like, “Okay.”

And a few months after that, they’re like, “We would love for you to start writing for us.”

I have no journalism experience, no blogging experience, and I say to them, “Well actually, I have an idea to tell stories of people following non-traditional paths. A podcast called Unconventional Life.”

And they’re like, “Why don’t you make it the official podcast of Forbes 30 Under 30? And when can it be ready?”

And I was like, “Um … a few weeks?” And then called up all the friends that I knew that were doing podcasts and was like, “How do I do a podcast? How do I write a blog piece?” I’m like, sitting in Iceland about to go live on my first piece outside the hot springs on portable Wi-Fi, saying to my then-boyfriend, “What am I doing? How did I get here?”

But no joke, flash forward, I figured it out. And since then we’ve reached millions of people on the column in over 75 different countries, and our podcast has won all these different awards. But it all started, literally, from not even weeks after that accident. And from Unconventional Life to the Forbes piece to then having this crazy dream where I saw 30 entrepreneurs gathering, [inaudible 00:23:46] were the first words out of my mouth, I got our vision for doing our first live business accelerator two years ago, to now being ranked the number one even entrepreneurs to attend to take their business and personal lives to the next level.

It’s just like I think back to these words often. “You have more work to do in the world. Do you want to do it?” I relate coming back to this instrument piece very much being a channel, and I believe we really are all channels, whether you use that word or not, we all have gifts that literally come through us and get expressed in the world. And often we have these kinks or these little places where we get stuck. Sometimes a conscious, sometimes it’s what we don’t know that we don’t know, these blocks. And sometimes it relates in fears, sometimes it’s confidence, sometimes it’s something else. But I find that when you can unkink your hose that is hooked up and allows your gifts to flow in and out, you really get to show up in the world and ultimately feel that expression, feel that fulfillment in the world. And that shift, that felt sense of experience has very much started since that near-death experience. Once seeing it manifest, literally, concretely in business-wise, but ultimately personally in how I approach life and how I operate and how I interact with my business and in life in general.

Melinda Wittstock:         Hearing you, Jules, and just going back a little bit where you were talking about all these hard knocks that you were having, when you thought happiness was a destination, right? Like, “When I do this, I will be … ” Or, like, “As long as I do this,” Or, “I should do this to have this, and then I will be … ” Right? And most people live their lives that way. And what’s interesting about your path is the universe just kept knocking you. Like, having a partner embezzle money from your business. How painful is that? The betrayal of that? And then so many things that you’ve been through, and it culminates. Was that period where all these things were going wrong, was that escalating? Did you think the universe thought you weren’t listening, or something? Harder and harder?

Jules Schroeder:               Literally, at the time, I was just like, “This has to be rock-bottom. No, no, no, this has to be rock-bottom.”

Melinda Wittstock:         And then there was another rock bottom. I ask because it resonates with me, because I’ve had that. I’ve had periods like that in my life. I had one like that that I came through, not that long ago. Really, my rock-bottom was 2013, so it’s not that long ago.

Jules Schroeder:               I relate to it too, I’m so stubborn, I cannot take little, gentle direction.

Melinda Wittstock:         Yeah, like it had to be really crappy for me, right? But I’m so grateful for it. I look back on it now and I think, “Oh, thank God those terrible things happened.” Because it’s made me step into my true purpose, and it’s allowed me to let go of so many of those limiting beliefs, or memories, or whatever we call them.

And so, I think this is so important. So, for anybody listening to this, it’s in a really difficult place. I think, when you’re in that place, sometimes it’s hard to know.

Jules Schroeder:               Totally.

Melinda Wittstock:         Right?

Jules Schroeder:               Yeah. I think it can be hard to know, yet at the same time, I find, and this comes back to intuition, and I synonymously use intuition with also the word ‘instinct’, that even though it feels like everything in your being is screaming, “Please, stop.” Or like, we have the resistance to it. But sometimes if you really, really tell the truth, you can feel the truth in it. I think it was almost like the ‘hurt so good’ kind of thing. It’s like I could feel the medicine in it. And so I tend to look for that, but then sometimes, so much is happening and the resistance is so high that you’re just like, “No, this just actually sucks.” And like, “Nope, this is just not okay.”

And so, I think more as I’ve attuned to it, I can feel the deeper knowing of, like, “Yep, this is right.” And also hold the, “And this totally sucks right now,” at the same time.

And so yeah, so I sit with both of those.

Melinda Wittstock:         And so now, as you look at all the things that you’re doing. You got into what a lot of people describe as flow, which is this lovely state of creating and joy and being in the moment. Accepting, being open to inspiration, and you’re following your right-brain intuition. There’s so many different ways that people describe this. Do you feel, in a way, like you are the instrument through which inspiration flows? And there’s this higher purpose that you get closer and closer in touch with? How does it manifest for you?

Jules Schroeder:               Yeah. I love that question. For me, it’s all one in the same. After my near-death experience. Before then, it was like, the universe, or it was this, “Is there this higher purpose?” Or, “What’s that whole thing about?” And after having that experience, I have no doubt in my mind, I relate to it as God. God, for me, is very real. I feel it as frequency is love as well. It just is a very palpable source of where the gifts come, especially being a Lightworker. And for those that maybe relate to the term Lightworker, someone that essentially using their gifts as a vehicle for good, is another way that I think about it, too.

And I found, for me, that really trusting the process of this instrument can be … it’s so non-conventional, in so many ways. Everything is so counterintuitive. Everything we’ve been told, which is like, plan, avoid risks, calculate, these very practical things which do serve function and purposes, in so many ways get thrown out the window. When I talk about flow, when I talk about manifestation, when I talk about visioning or non-linear reality creation. And I’ve found that things can happen at such an exponential rate, if you’re clear enough, and if you’re willing enough for them to happen.

And a lot of times, I think we can self-sabotage, or we can get just close to hitting our goal, and then all of our stuff comes up. And then we crate some, manifest some type of situation that brings us back to ground zero again. At least that’s been true for me in my own life. And so, I’ve-

Melinda Wittstock:         I have goose bumps. That’s happened so many times to me, where you’re just about to do something amazing, but something weird happens.

Jules Schroeder:               Yep.

Melinda Wittstock:         And it’s all of our own creation, always.

Jules Schroeder:               Completely. Yeah, exactly. And I hold the frame that we’re always creating everything, both good and bad in our experience. And sometimes it’s not so fun. It’s way easier to take credit for the good, like, “Yep. Manifested that new client.” But, like, that as well, what is happening in me that every time, and I like to look at things in patterns, and in terms of cycles in my life. Why is it that every time I get to this point, something weird or something funny happens? Or why is it every time I get to a point in this relationship, the guy, a different guy, a different look, a different color eye, different color hair, same kind of patterns. What’s that thing?

And I view, it’s always and often an indicator about a relationship to ourselves. And that our environment, people in our lives are representations of ourselves. They’re our mirrors. And then in so many ways, we want to point the finger out, but if we point the finger back in, we can get so much data. And I think that’s where personal growth really lies. When you’re willing to actually say, “Huh, let me hit the pause button on this. What’s that thing that keeps happening?” Both good and bad, of course. If it’s a really great thing that’s manifesting, I like to get to the source of that, too, so I can reliably hit that as a tool every time. Hit that great, great note.

But the same thing on the other side, what is it showing me about myself? What is there the deeper work to look at? Is there a part of me that’s afraid of my greatness? Is there a part of me that, I only can be successful up until this point, but I can only go to there? I can have a client for 10 grand, but there’s no way that I can have a client for 50. Or I can do an event for 20, but there’s no way I could go to 100. What’s that threshold? How can you be in a relationship with that?

And so that’s kind of the first place I start as I start to look at patterns, I start to look at bringing the finger back to me. What am I always and already manifesting? And then, from that place, I use that as data to intersect. And then coming back to this being an instrument piece, and taking the frame that we’re always and already having things flow through us, you then can start to be discerning and intentional and very clear.

And I think that’s the thing that often gets missed, is specificity is gold. Our word creates our world. What we say, we are literally creating constantly. It’s not like you got to spend three months and do a launch to create something. Literally, everything that comes out of your mouth is a creation.

And I view it as, we have these networks of conversation. So, the conversations we have with our loved ones, or the conversations we have with our business partners, with our clients, with our friends. And you might recognize these networks of conversations, like there’s a network of conversations in your life. Like, “There’s never enough money.” Maybe there’s a network of, “Money is so abundant.” Or there’s a network of conversations that, “Relationships are hard.” Or maybe there’s one that, “Relationships are easy.”

And you start to look at what exists around you and consider you’re the source of all of it. So if you’re the source, how do you get specific about what you actually want? Not just with what shows up. How do you get to be the center, the driver, the generator for all of those pieces. And so, you know, for myself, I love to use my word, even in this moment, of creating. I want a life that feels effortless, I want a life that has joy in it, I want businesses that lighten me up, I want to impact people that get me. I don’t want to always have to be explaining myself. Like, we all have people in our life that all want to support us, yet they don’t fully get you, and you feel like you have to explain yourself, and it takes the fun out of the thing. “Can’t you just see what I’m doing.”

Or like, the naysayers, or whatever it is. And there’s nothing wrong with any of it, but just noticing, how can you create, intentionally, what you need to bring what you are doing in the world and your ideas more forward. And so, know that your word creates your world, you’re always manifesting, we’re always and instrument, and pay attention to the patterns and use that as a cue for development. And ultimately, I find, through those processes, you can make things happen so much faster than that conventional time would say you could.

Melinda Wittstock:         It’s fascinating what you say, moments ago, about those thresholds that we artificially impose on ourselves.

Jules Schroeder:               Yeah.

Melinda Wittstock:         Fascinating, especially in the context of women who are so often underpricing their services or products and over delivering and at the root of that is some sort of, I don’t know whether it’s an unworthiness, or whatever. But I know I’ve coached so many women, and I know that I’ve done this too, in the past, and I still sometimes do.

There’s some sort of artificial thing, where you think, “Oh, well I could only charge this.”

Jules Schroeder:               Yeah.

Melinda Wittstock:         Or, “I could only charge that.” Where does that come from. I mean, I know it comes from … but, where do we get these ideas that are so artificial? And this so top of mind for me right now, because I’m just in this phase of my life where I’m like, “Dammit, I want to play bigger.”

Jules Schroeder:               Mm-hmm (affirmative). Completely. Like, 100%. And I think with that, too, I was having a moment, I was watching a friend of mine whose charging 40 thousand dollars to work with her, as a coach. And I’m looking at myself and I’m like … and I think in that too, what can come up is also comparison. Like, jealousy, also coming back to women. There’s so many women in my life, too, where either they really resonate with me, or there’s this jealousy piece that comes in.

Like a friend of mine, we didn’t connect for six months, and she’s like, “I just had to un-follow you on Instagram, because I was getting mad every time I saw your account growing.” I was like, “Oh. That sucks.” Because that’s not what I actually want. And she’s like, “I know, I don’t want that either.” But that’s what happens. And I’ve been guilty of it too, where I look at a friend and I’m like, “What is it in me that I don’t have that she has?” And I think this can happen as women, and I’m such a fan for collaborations, and that’s why I love making conversations like this where us as women can come together in a safe space and just talk.

But that stuff is so inherent. It’s inherited by so many of us. And it’s so artificially imposed, it’s not real. They’re literally our beliefs creating our reality. So I find, even just being in dialogue and saying, “Yeah, it’s okay. It’s okay to have jealousy. It’s okay to feel not enough. It’s okay to have these things be true. And there’s a choice in subscribing to them.” Once you bring awareness to them, you can actually choose something else.

Like, when she finally was like, “I got to just come clean, I un-followed you on Instagram, and I haven’t wanted to talk to you for six months. And that’s why I didn’t invite you speak on my summit.” And I was like, “That makes a lot of sense.” And then we talked it out and she was like, “I would love for you to be a speaker.” And I was like, “I would love to be your friend again.”

And so I find that stuff comes up for a lot of us, and I think it’s part of our humanity and it’s something that I’ve dealt with a lot. And it’s been hard for me in my life, too, because I love so many of my girlfriends, and I can often feel so alone sometimes, and so unseen. When I’m like, “Oh, here’s another close friend that I’m shining my light so big, that in my shining of my light and my bigness, it’s triggering something.” And it’s one way to take it personally, and there’s some golden value in looking at that. But then another to be like, “I can’t dim my light so that you can shine yours brighter.”

Melinda Wittstock:         Yeah. I made that mistake in my 30s, I dimmed my light for a while. It was the worst possible thing to do. It crushes you. But it was that fear of, like, “Oh, but people won’t like me if I’m … ” It’s exactly what you’re describing, actually. Where, in choosing to live big, live a big, unconventional life, and be in your purpose and your truth, that terrifies people who are unwilling to take that journey. And it expresses at a jealousy because it triggers something in them that they know they’re not doing that. And they’re afraid of doing it. Right?

Jules Schroeder:               Totally.

Melinda Wittstock:         But the worst thing you could do is give in to that. So I love that you’re going for it, shining your light big. Don’t make that mistake that I made. Really. I think once you go there, it’s sort of like a death, in a way, to not really step into who you fully are, and all you can be.

I think the other thing that’s interesting, too, that I perceive as changing now. And I certainly want to hasten the change, hence this podcast, is to have the ecosystem where women show up and really help and mentor each other, throw business each other’s way, invest in each other, publicize each other, really, really in a meaningful way, co-create and collaborate. I think that’s how we’re wired naturally. If we get rid of all the acculturation that taught us that there’s all this scarcity out there, so there’s only enough oxygen for a few women at the top of the summit. And that not all women can be there. And where women only have to compete with other women. Or all that nonsense which was very, very true in previous generations and certainly as I was coming up. I do perceive it’s changing. Do you get that sense, where women are just in more of an abundant space, more willing to help each other?

Jules Schroeder:               Yeah, 100%. And I think even the Dali Lama, he was like, “It’s gonna be the western woman that brings our humanity forward.” And I think coming back to that generational perspective, it has been very much patriarchy and patriarchally dominated. And even in the last three to six months, from an astrological perspective, not too get too woo, but kind of woo for those that appreciate the woo.

Melinda Wittstock:         I like woo!

Jules Schroeder:               We literally moved into a complete planetary shift for the first time in thousands and thousands of years. We’ve actually shifted fully into the feminine. We are literally living in this new feminine era. And I think this few women at the top or we got to cut each other’s legs off, or the competitiveness or the competition was designed to keep us small, because as women we are powerful. We are so intuitive. We have so much wisdom. We value collaboration. And it is through our gifts, through our nurturing, through our love, through our discernment, through the way we see things, that we are really meant to bring things forward.

And from a planetary perspective, literally evolution has shifted to support. And I find it’s by [inaudible 00:41:45] almost 70% of our applications end up being women. It’s actually a conscious thing to shift the dynamic. We end up at about 60% women, 40% men, ’cause I value having both.

But to see so many women, powerful women waking up, not even waking up, but on the front lines and really thriving not only in our businesses but thriving as mothers. Thriving as friends, as collaborators. Showing up in our personal lives, showing up for ourselves. Valuing self care. It takes something to be able to integrate all of the roles, something that most people don’t see. And I imagine a lot of you might not even be fully seen.

I know there’s many times where I don’t feel fully seen for how big I am. So it is our right to find each other and to come collaborate and really lift each other up. And it’s inherently the natural gravitational pull that is happening on our planet right now. It is women leading this conversation, backed by the sacred masculine.

And of course the masculine integrates. And this isn’t just to throw away that part. But it’s an integration. And it is those of us as women that can integrate and that are integrating our power, our drive, but also meeting it with our feminine. And I think that’s been more than ever.

Like your podcast. The work that I’m doing with Unconventional Life. The work that some of you are doing in your life, matters so much. There’s an urgency behind it more than ever for us to come out of hiding, to trust ourselves, to trust our instinct, and to really show up. This is why we are here in human form on this planet right now in real time.

And if you, like me, have been feeling this urgency like the dial’s been kicked up, it has. It really has. Especially in the last several months. And more than ever I think there’s opportunity and excitement.

And of course, all this stuff is gonna come up in the process. Allow that. We’re all human. It’s okay. I’m there too. And bigger picture, it’s real. It’s happening. It’s our time. And we’re being tapped. So if you’re feeling that in your life, you’re not alone. And just keep going.

Melinda Wittstock:         Exactly. Just keep going. I love that.

So, we talked a little bit about playing bigger. And I love what you’re doing with getting a bunch of billionaires together. Where did the inspiration hit? ‘Cause I think a lot of people wouldn’t do that, think that they could just kind of get a bunch of billionaires and get them together for dinner. Right? And you’re just like, “Oh, well, I don’t know. These people all have all this money and resources. And by virtue of their billions can be very impactful. If they’re channeling this for social good.”

So here you are, you have this idea. Describe how the idea manifested and how you stepped into that. ‘Cause I think a lot of people would be like, “Billionaire, wow.” They wouldn’t think that they would have the right or the ability to curate a bunch of billionaires.

Jules Schroeder:               Totally. It’s kind of a ridiculous conversation. Like, yeah I’m just gonna start having dinner parties for billionaires.

Melinda Wittstock:         I love it. That’s great.

Jules Schroeder:               Totally. And if you really knew me, you would know that I love creating big games and playing for the sake of playing. I love just, I’m gonna be nominated for a Grammy sometime in the next two years. And then I’ll have won a Grammy award-winning direction. Stuff like that, that comes. I’m just gonna do this thing. And I find that if you know me and you watch me on my journeys, you see that a lot of it actually comes true. And it’s less the outcome, but more the joy of just creating.

And I was sitting at our Unconventional Life event. So we had 30 entrepreneurs, influencers from all around the world. And we’re sitting in this safari. This is like six star, four course breakfast, lunch, and dinner. And we’re having a picnic out on the safari one day. And there’s giraffes to the left, zebras, rhinos. It’s super amazing.

N I’m talking to a girlfriend of mine, and I was like, “I want to make more impact in the world.” And she was just like, “Yeah, me too.” And I was like, “You know, I’ve been working with a lot of these great entrepreneurs, a lot of these people.” But I was like, “Millionaires feels too small. I want to impact billionaires.” And she was like, “Yeah. Let’s do it.” And i was like, “We should create some type of experience.”

And literally through that conversation, not even two weeks later we ended up creating our company called The Billionaire Society. Which started kind of as a joke, making it the BS for short, so we wouldn’t take ourselves too seriously. And I ended up getting linked with these two women in Bulgaria that were working on this initiative, coming back to powerhouse women collaborators, where they were bringing 44 billionaires on a plane, over New Year’s, to see New Year’s twice in one evening. Starting in Hong Kong to Sydney, Australia, and then going to Hawaii.

And literally we got on the phone with them and her and I were talking like, “Yeah, we’ve got this company called The Billionaire Society.” And by company I mean literally this is all happening in a month and a half time line. So it was like an idea that was gradually getting more clarity as we were going. And we’re sharing it, and they’re like, “Well, why don’t we do a collaboration with Billionaire Society and our company? And you can host one of your dinners for all the people that may be potentially be interested in coming on our plane experience, which is like 120 grand per experience.” And I was like, “Oh, that would be interesting.”

And next thing we knew, through that conversation and more conversations, we have a dinner coming up in September in [inaudible 00:47:14] for 20 billionaires. And we’ll be hosting our first transformational dinner. And then we’ve got them now set up in Hong Kong, we’ve got one in Dubai. We’ll be doing one in LA, and a few other places around the world, simply just by sharing.

You know the point where we’re on conference calls, and you’re like, “So, what’s the application process for Billionaire Society? How does these things look?” And we’re ideating in real time like, “That’s a real good question,” is what I’m saying in my head. I’m like, “We should probably figure that one out as we go. And so it’s like the new model. It’s like creating as we go. And it’s just how I live my life.

And to see it come together, and more than anything it’s, coming back to the impact piece, is it’s being able to be seen and see people. And I find for a lot of these billionaires, they get related to and you can actually see who they are. And to create a space where the masks can come off, our humanity gets time to just see and we can actually relate to each other and see how we can support each other and help each other. That’s what actually at the end of the day, when you go to bed at night, that’s the stuff you remember.

You remember how you feel. How did you feel in someone’s presence? What did you feel like in this conversation? Maybe you’ll even think about it in this podcast. Maybe you’ll forget a lot of what I said, but maybe you’ll remember a feeling. Maybe you’ll leave here and you’ll be like, “Yes. I remember how I felt.”

And that’s how I gauge experiences. That’s how I gauge Unconventional Life. When we do our events, it’s like how can I create a feeling for people that they will never forget? A life defining moment that really integrates and reshapes something inside of them. We’ve all had it, moments where we’ve had conversations with people, where we’ve been to an experience. Maybe it was even in seeing a movie, where it changes you. And so, I’m interested in creating those types of things for people. And starting with something as simple as a dinner.

So that’s the essence and the magic behind Billionaire Society. Which, in so many ways, through doing all of these Unconventional Life accelerators, and all these places around the world, from safaris to castles, to tree houses, it’s been perfecting this methodology of allowing people to be seen, and creating a space for them to show up in their biggest light, so that they can really bring their agenda forward, and ultimately take their greatness. But even kick that up another level of expression.

And I find that our level of expression comes together through community, now. It’s like we can only hit so much of our peak alone, even as billionaires. Even with entourages, you can only up-level to a certain degree. You will plateau. And maybe some of you are plateauing right now. And the only next way forward is through community. Through each other with the same intention. Actually rising together. And in that, vibrationally, we rise higher. And ultimately we serve better and we’re more effective.

And so, to kind of take the methodology behind the scenes in Unconventional Life and bring it to billionaires is totally exciting. And I can’t wait for more updates as we go. We’re like month three into the idea. So, rapid vision at its finest.

Melinda Wittstock:         Oh, that’s wonderful. Well you’re gonna have to come back on the podcast as it kind of really grows. I have goose bumps, because one of the things you said about isolation. I think if anyone’s feeling isolation, it’s bound to be a billionaire. And before everyone kind of says, “Oh, poor billionaire,” right? And all that. Actually, it’s something that any entrepreneur feels, because most of us are very unusual, relative to most people in society. When you take on something and this journey, and you dare to live big or do something different, or beat your own drum, other people around you aren’t necessarily gonna understand you. And it can be very isolating.

And so I think a billionaire with lots of money but no purpose can be a very unhappy person. And so, what is the meaning? So, I totally understand this idea, because I think … And millionaires, you get to seven figures, you get to eight figures, you get to nine figures, right? And approaching ten, say, as you scale a business. If there’s not purpose, it can be very lonely and empty, right?

Jules Schroeder:               Completely. Yeah. And I’ve found more than anything, even my own journey, the more I’ve financially been successful, or some of the bigger games that I’ve played, the closer you get to the top, the less people seem to be around you. And the less people seem to understand you.

Melinda Wittstock:         Yes. Exactly.

Jules Schroeder:               It’s kind of like a catch 22. Because we’re constantly striving our whole lives to do better and to get to the top, right? Or our version of the top. So, various tops, at least that’s the conventional perspective. Yet, then you get there and then it’s like you still have problems, but they’re different problems.

Like a friend of mine, he’s coming to Bali. He owns like a 173 million dollar a year energy company. He’s like 27 years old. He’s like, “More money, more problems.” It’s like the thing you think you want, you start having it and then you’re like it becomes less fulfilling.

And it does take these outlets to be seen. And I think it’s in the simplest form of humanity. Whether you have everything or you have nothing, it’s actually just having people that get you, cut through all of the stuff of who you are in the world, or who you are not in the world, and actually can just feel your heart. Can feel your being, without having to do anything or be anything. It’s like that moment where you can feel that connection, where you can feel that sense of self, I think is where for me the experience of being alive actually transforms. And also ultimately where my desire for being alive starts. Because so often I say to myself, and I think it’s why I’ve been called into this work in this way, but I get so lonely.

And from my lone wolf I find Unconventional Life too. It’s like we’re literally the unifier of lone wolves around the world, coming out of your cage to find community. Coming out of hiding to be seen and have others that get you and get your work. But more than ever I think billionaires, especially us as leaders, as top performers, it is the underbelly that doesn’t often get air time. And I find the biggest source of growth and ultimately happiness and joy comes in looking at it and being with it.

Melinda Wittstock:         Oh, so inspiring. So Jules, how can people find you and work with you? Tell just a little bit about how people can check out Unconventional Life, and find your music, and so on.

Jules Schroeder:               Yeah.

Melinda Wittstock:         And if they are a Billionaire how they can …

Jules Schroeder:               Yeah. Well, several things. Billionaire Society, you can go to The Billionaire Society dot com and check out that, in terms of where we’re doing our dinners.

And then, if anything I’ve said is calling or resonating you in any capacity, you feel the lone wolf thing, you feel like you’ve hit a plateau, you really value success beyond just career, in terms of success also as lifestyle, as purpose, as fitness, as relationships, Unconventional Life has been the home for it. And we do these business and life accelerators all over the world, we do them twice a year. We’ve got one coming up at the end of November in Bali. And it’s just a place where we bring together people that would never normally intersect in the world. People like Olympian athletes and former NBA players, to CEOs to influencers, to founders. Where all of us that have a common purpose come together and get to do our work, get to create business and life connections. But more than anything, get to find our family, get to find our friendship, get to feel supported, get to feel seen. And then ultimately, because we’re all bad asses, change the world, very quantumly and very quickly in the process.

And so Unconventional Life Show dot com. You can check the details out. And if you want to join in on Bali, I’m not sure when this will be aired, but you’re welcome to look at that or any of our Unconventional Life events.

And I also host our Unconventional Life podcast, which it’s free on iTunes. Just go ahead and search that. And I’m constantly telling stories of just people like you and me that are doing it differently, giving people more permission to find your own piece in this master puzzle.

And music as well, Jules Schroder. I’ve got another album coming up. You can find at Jules Schroder Life, my Instagram. You can find all the videos and things there.

And if anything I’ve called reached out, I find whenever we get these hits on people or we hear something, whether it’s the book we can’t put it down, or maybe you go back and listen to this episode again, or whatever it is for you, reach out to me. Find my email on our stuff, and let’s have a conversation. Or come to Unconventional Life, or whatever it is, we’re all finding each other now, I think more quickly than ever, at least is what I’m noticing.

Melinda Wittstock:         That’s so true. Trust your instincts and also tune into the Grammy’s, two years from now.

Jules Schroeder:               Yeah. We’ll be like the [inaudible 00:56:09], “So the billionaire thing totally happened, and now I’m in outer space. And the Grammy thing …” Totally.

Melinda Wittstock:         I have no doubt. When that came out of your mouth about the Grammy’s, it sounded like it had already happened. I literally, I was just going to congratulate you on your Grammy, okay. And this is important everybody, is when you’re setting intentions, to really believe it, and feel it. It’s just within you. Because I think sometimes when people set intentions, like from The Law of Attraction, or The Secret, or whatever, they sometimes have a counter belief, in a split second later, of all the reasons why that’s not going to happen. You don’t have that with the Grammy thing. Just saying.

Jules Schroeder:               But it is. And it’s something that Matt Kahn, who’s a spiritual teacher that I really like, he has some great books I recommend … But anyways, his thing is like, “It’s already happened. It’s already happened and now we’re just reliving it again.” And so, it is. It really comes from that embodied, aligned place. And so, for all of us, word creates your world, so play with it, if at all possible.

Melinda Wittstock:         So true. Jules, thank you so much for putting on your wings and flying with us.

Jules Schroeder:               Thanks so much everyone. Thanks for having me.


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