913 Karine Nissim: From Grief to Growth

How to Bootstrap and Scale a Social App

Often the best startups are inspired by personal experiences, often challenges and even trauma.

Karine Nissim took inspiration from her own personal tragedy to help others heal from trauma, grief, and loss.

Karine Nissim is a serial entrepreneur and the co-founder of DayNew—a new social platform combining a supportive community with AI to help people with post-traumatic growth.

After experiencing the sudden loss of her spouse in a boating accident, Karine decided to join forces with Eloise Bune, another successful entrepreneur grieving the loss of her husband to a heart attack.

Together their mission is to build the go-to platform for when life hits you hard and unexpectedly. DayNew helps people through loss of a loved one, divorce and illness by providing a customized roadmap for post-traumatic growth (PTG). Post-traumatic growth (PTG) enables one to live a life of purpose and appreciation following a sudden trauma. By answering a few questions, DayNew’s proprietary technology and research generates a customized roadmap to help you measure your success and to build new days filled with all the things you need: organizational structure, emotional support and community.

Both Karine and Eloise had previous success building startups to exit, Karine with her husband Aaron building DogVacay, known as the “Airbnb for dogs”, after a viral stint on Shark Tank that landed $47 million in investment and ultimately sold to Rover, while Eloise, prior to founding camping start-up Tentrr with her late husband, was the founder and CEO of Handwriting.io, acquired in 2018.

🔑Key Takeaways🔑

👥 The Power of Shared Healing: How trauma can be healed in a social community-centered app that helps users navigate their grief and trauma in an organized and emotional manner.

🧠🤖 AI Personalization: How artificial intelligence can be deployed to offer organizational, emotional, and social assistance tailored to different personality types and healing stages, whether checking in on your mood to offer suggestions or helping you manage your daily tasks.

🚀 🤟Bootstrapping Tech: Why DayNew decided to self-fund and focus on sustainable growth, proving key metrics before seeking growth capital.

🔥🛠️Why Entrepreneurs Must Be Expert Marketers: Get valuable tips on tailoring social media strategies for different platforms and the importance of outsourcing tasks to specialized experts, particularly in the fast-evolving landscape of marketing and consumer behavior.

More about Karine Nissim at daynew.com

Karine Nissim

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More about Karine at DayNew

Karine Nassim is the co-founder of DayNew, a new technology platform designed to help people through trauma associated with grief and loss. After experiencing the sudden loss of her spouse, she joined forces with fellow serial entrepreneur Eloise Bune to build an AI-powered community platform that helps users navigate through the challenges that come with unexpected changes. Karine also co-founded with her late husband DogVacay, the “Airbnb for dogs” that raised $47 million and fast expanded before being acquired by Rover. She also founded SHMASK, a Covid-era business producing stylish shirts with masks attached featured on NBC’s Today Show.

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