798 Kat Dey and Phoebe Yu: Clean Textiles
Social Impact and the Secrets of Success Building a Fast-Growing B-Corp
A sustainable purpose-driven mission isn’t just good for the planet; it’s good for business.
More and more consumers are choosing to buy better-for-the-planet products, and more want to buy from companies whose very purpose is to do good for the world.
Phoebe Yu and Kat Dey are proof positive that you can build a fast-growing multimillion dollar business while helping to save the planet. They are two serial entrepreneurs who are fighting climate change with a direct-to-consumer sustainable lifestyle brand best known for its bedding, bath and sleepwear made from their proprietary CleanBamboo® fabric.
Kat and Phoebe are the co-founders of Ettitude, a fast-growing social impact B-Corp that is doing well by doing good. Ettitude has raised $6.5m in investment capital, earned tens of millions of dollars in revenue and been named twice among the Inc. 5000 fastest-growing private companies in the US. Ettitude is also a certified B Corp and member of 1% For The Planet, donating at least one percent of their annual earnings to environmental protection initiatives.
- How Phoebe grew her company from a small Australian company to a fast-growing global brand
- Why more consumers are buying better-for-the-planet products
- How businesses like Ettitude can take a lead on addressing the global climate crisis while being multi-million-dollar businesses
- How B-Corp status helps social impact companies
- The secrets of Clean Bamboo in addressing the pollution and environmental harm of the textile industry
- How conscious companies can make it easier for consumers to choose sustainable products every time they shop
- How to overcome challenges unique to female entrepreneurs
- And much more
More about Kat Dey and Phoebe Yu at ettitude.com

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More about Kat and Phoebe at Ettitude
Kat Dey and Phoebe Yu are the co-founders of Ettitude, a material science company and direct-to-consumer sustainable lifestyle brand best known for its bedding, bath and sleepwear made from their proprietary CleanBamboo® fabric. Ettitude has raised $6.5m, earned tens of millions of dollars in revenue and been named twice among the Inc. 5000 fastest-growing private companies in the US. Phoebe, the CEO, previously built two successful international trade and sourcing businesses, and Kat, was the co-founder and co-CEO of gourmet food subscription business Try the World.
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