651 Kathleen Cutler: Relationship Selling

How to Combine Technology with Concierge Relationship Cultivation to Grow Sales

How often do you look at your life, your business, everything you have, and take a minute to really value what exists for you, right here, right now, in this very moment?

As entrepreneurs, we are always chasing the next milestone, the new feature, the new customer, that we can forget to honor what IS.

It’s easy to forget that often our best customers are the ones we already have.  They are our best leads for recurring business, so long as business owners avoid the costly mistake of taking them for granted in their pursuit of attracting new clientele.

Sales is all about the relationship, the personal touch, and when your customers feel special, they’ll keep coming back for more.

This is the proven methodology of Kathleen Cutler, the dynamo behind the rise of the personal concierge jeweler.

Kathleen has honed her skills with 7-figure brands to combine the conveniences of modern technology with the power of old school relationship-building. The results? Repeat clients, abundant referrals, and a solid business foundation that prevents sales from slipping through the cracks. She lives by the mantra, the best clients are the ones you already have, with conversation and trust-building at the core of every sale.

Kathleen’s love of jewelry began as a little girl, and her method, the Art of Legacy Selling, focuses exclusively on existing customers and connections, providing momentum in businesses through attentiveness. Her year-long program, The High-End Sales Society, provides guidance on sales, marketing, visibility, and systems and teaches successful luxury businesses how to up level their sales with affluent buyer psychology.

  • How to succeed at relationship sales, and why the best clients are likely the ones you have
  • Why the jewelry business surged during the pandemic thanks to the rise of personal concierge sales and the trend to “repurpose” and update family heirlooms
  • Trends and opportunities in luxury goods markets
  • Why old-fashioned sales principles lead to elite sales success (Instagram is not enough)
  • Why your network is your net worth and how to build it
  • Contemporary etiquette in the modern world of serving private clients
  • Why selling to the affluent is simpler than you may think
  • How to blend technology and e-commerce with the relationship sale
  • And much more!

More about Kathleen Cutler at kathleencutler.com

Kathleen Cutler

More about Kathleen Cutler at Kathleen Cutler

Kathleen Cutler, the dynamo behind the rise of the personal concierge jeweler, has honed the art of relationship sales advising 7-figure luxury brands to combine the conveniences of modern technology with the power of old school relationship-building. Today she shares the inside secrets of “affluent buyer psychology” and how a relentless focus on existing connections and customers boosts recurring revenue. Kathleen’s work has been featured in Rapaport, NYC Jewelry Week, INSTORE, JCK, Jewelry Ecomm, Atlanta Jewelry Show, NY Now, and National Jeweler.

Get the Transcript HERE

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