602 Kathy Svetina: Know Your Numbers

Plus, the Biggest Mistakes Founders Make When It Comes to Money

The numbers always tell the story, yet more often than not entrepreneurial founders and small business owners often fail to be on top of their numbers.

These are the numbers that tell you how to grow your business, the numbers that can give you early insights into where problems may be building, how to manage your cash flow, how to price your products and services correctly, and knowing when to pivot or spot an opportunity.

Kathy Svetina is a Fractional CFO for women-owned small businesses. After 14 years of senior-level financial planning and analysis for Fortune 500 companies and learning how these companies use financial information to drive their companies forward, Kathy started NewCastle Finance because she wanted to offer that same powerful financial insight to women-owned businesses.

  • How to “know your numbers” so you can avoid costly mistakes and plan ahead for sustainable growth
  • The systems and team you need in place once your business is heading for the $1m mark in revenue
  • How to read your P&L, Balance Sheet and Cash Flow statements
  • Why the biggest mistake founders make is working “in” the business rather than “on” it – and visualizing where they want to be in 3, 5 or 10 years
  • Why it’s important to look beyond top line revenue and understand how to make your revenue increasingly profitable
  • Why it’s vital for your cash flow to understand and negotiate client payment terms in your favor
  • How to leverage a “Fractional CFO” if you don’t have the funds yet for a full time CFO
  • How to make sure you’re looking after your own personal wealth as you build your company
  • And more

More about Kathy Svetina at www.newcastlefinance.us

Kathy Svetina

More about Kathy Svetina at New Castle Finance

Kathy Svetina is a Fractional CFO for women-owned small businesses. After 14 years of senior-level financial planning and analysis for Fortune 500 companies and learning how these companies use financial information to drive their companies forward, Kathy started NewCastle Finance because she wanted to offer that same powerful financial insight to women-owned businesses.

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