674 Katrina Aronson: Attraction Marketing

Common Marketing Mistakes Most Entrepreneurs Make – And How to Avoid Them

What does it take to find and convert the perfect customers for your brand?

As entrepreneurs at any stage of business, we all get bombarded with myriad tactics and strategies that can leave us spinning in place and burning out trying to figure out how to navigate all the things: Your Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube; email marketing; SEO and SEM; your website and blog; sales funnels; podcasting… So many, many things to do.

Just thinking of it can be exhausting, and it is easy to burn out trying to do everything. And on top of it all, you may have that icky salesy feeling, the one that stops you from sharing how amazing your product or service truly is.

It doesn’t have to be that way.

Katrina Aronson is an “attraction marketing” specialist and business coach who says women entrepreneurs often make the mistake of trying to fit the masculine mold of marketing as pursuit rather than attraction, relationship, and community.

Katrina was burning out on Wall Street, when she left it all behind to launch two businesses, without any real marketing strategy other than a passion and willingness to learn. And learn she did, driving 6-figure sales out of the gate, before finding that her true passion is helping ambitious women entrepreneurs who are the face of their brands to help them step into the thriving CEO role, and get their brands noticed with joy, flow and ease without expensive ads or a big team.

Today Katrina, who also hosts the podcast Through The Marketing Lens, shares everything she learned along the way, plus secret marketing hacks you won’t want to miss. Be sure to join the conversation with Katrina and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo here and invite your friends.

More about Katrina Aronson at www.katrinaaronson.com

More about Katrina Aronson at Katrina Aronson

Katrina Aronson is a corporate finance drop out turned entrepreneur. She grew her own small business to 6 figures in her very first year, but not without a lot of trial and error and expensive mistakes. She now teaches ambitious women how to catapult their business as the face of their brand, with powerful and practical marketing that sets them apart from the rest.

Get her free Step-By-Step Content Marketing Roadmap

Listen to Katrina’s podcast at Through The Marketing Lens

Get the Transcript HERE