926 Lacey Bridges: Experiential Marketing

How to Turn Unforgettable Experiences into Long Tail Earned Media

What makes you really love a brand? Stay loyal to a brand? More than quality, price, mission alignment and customer service, chances are something about it makes you feel special, included, cared for, appreciated. Maybe you even have a story you tell often about a positive interaction with a fave brand.

Yet, too many businesses fall into the trap of being purely transactional, their necessary focus on the bottom line blinding them to the longer-term value building that comes with investing time, effort and money in creating loyal communities.

Now an increasing number of brands are looking to experiential marketing as their answer—whether creating bespoke events or popups that engage their customers and get people talking about their experiences long past the event itself.

Lacey Bridges has mastered the art of human connection and experiential storytelling to transform and boost brand loyalty. She’s the CEO and Founder of the Los Angeles experiential marketing agency Black Flamingo, and today she shares why in our digital but disconnected world, authentic human-to-human experiences create the emotional bond with a brand that transcends the transactional and creates customers for life.

Lacey talks about how she created game-changing events for Good American, TopGolf and many others, plus how even small businesses and startups can master these techniques on a small budget. She says “loyalty is a two-way street” so in a minute you’ll hear how much effort she puts into every tiny detail of each experience, and why she brings in local female-founded businesses into each event so everyone wins.

More about Lacey Bridges at blackflamingoagency.com

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More about Lacey at Black Flamingo Agency

Lacey Bridges is the founder of Black Flamingo Agency, an experiential marketing firm in Los Angeles. As a visionary leader and innovative creative marketer, Lacey excels at crafting immersive experiences that drive brand success. Her entrepreneurial spirit and passion for the experiential side of marketing solutions have positioned Black Flamingo Agency as one of the fastest-growing trailblazers in the industry. Spearheading groundbreaking campaigns for major brands like Good American, Savage X Fenty, and TopGolf, Lacey has created transformative and unforgettable experiences that solidify her reputation as a leader in experiential marketing.

Get the Transcript HERE