EPISODE #1002
Laila Marshall
Reinventing Corporate Events:
Transforming Concierge Service into Scalable Tech
1002 Laila Marshall: Reinventing Corporate Events
Why Every Business in an AI World Needs In-Person Customer Connection
If you’ve ever put on an event of any kind, you know it can feel like herding cats. So many things have to come together to make it feel effortless and magical for all the guests – and profitable for your company.
Laila Marshall, the CEO and founder of Beebizy, is on a mission to make events easy for businesses large and small, now transforming all the learnings from a concierge “done for you” service to a SaaS platform. Today she shares how she’s innovating in the event space, why in-person events are vital for any company in today’s digital world, and what it takes to raise money for female founders.
Today we meet an inspiring entrepreneur who is busy transforming her concierge event planning company into a B2B SaaS platform to help businesses large and small pull off impactful events with ease. Laila Marshall is the CEO and founder of Beebizy, and today she shares how she has converted her deep domain expertise and experience in event planning, bolstered by customer feedback, into a new technology she is about to pilot. Beebizy’s new software aims to automate everything from budgeting and vendor selection to floor plans and post-event analytics for just about every type of event from in-store brand activations to large scale galas.
We talk about why building tech solutions is most effective when it starts grounded in real-world deep domain expertise and lived customer pain points, not just a vision of features. Laila also shares why her go-to-market on Beebizy’s new SaaS platform is starting locally with a curated vendor network in place in one market before scaling to the next, plus her experiences bootstrapping and now how other founder introductions to investors have made all the difference.
🔑Key Takeaways🔑
🚀 🤝 Turning Event Nightmares into Seamless Success: Planning events, whether for 2 or 2,000 people, can be overwhelming, so learn how even “non-event planners” can create and run impressive gatherings in minutes. Hint: Software and repeatable proven processes are key for finding reliable vendors, staying on budget, and organizing across all departments.
✨ 🤖 Building Software from the Ground Up: Why Laila built Beebizy as a concierge service, planning 500+ corporate events and using every pain point as a jumping off point to build a scalable software platform built on customers’ real-world needs and challenges focused on everything from transparent budgeting, remote site planning, vendor discovery and management, and analytics reporting.
💰 📈 Fundraising and Female Founders: Why warm introductions from other founders to investors is critical to success in raising angel and venture capital, and why even if you’re not ready to raise, it’s important to start cultivating those relationships and networks asap.
🎉❤️Face-To-Face is Valuable: Why events are increasingly important for any company’s marketing, sales and customer success, as more people crave genuine connection.
More about Laila Marshall at www.beebizy.com
Create and share clips of your favorite moments of this or any other podcast episode on across social media via Podopolo, and join the conversation with Laila and me in the Wings episode comments section.
More about Laila at Beebizy
Laila Marshall is the Founder & CEO of Beebizy, a B2B event management SaaS built for the lean teams running events that drive real business revenue. A previously exited founder in on-demand healthcare technology, Laila brings a rare combination of practitioner depth and product vision — having personally produced 500+ events before building the software she always wished existed. Based in Los Angeles, Laila is currently in active enterprise conversations with brands like Marriott, Hilton, and Eleventy Milano, while raising a seed round to fuel the next phase of growth. She also serves on the General Leadership Council of the Ayana Foundation, which focuses on capital access and development programming for female founders.
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