804 Laura Casselman: The Power of Intentional Planning

How to Build High Performing Sales Teams

The late Beatle John Lennon once joked that life is what happens to you when you’re making other plans, and often that is the case with entrepreneurship.

Yet award-winning entrepreneur Laura Casselman has honed her process to the point where she runs two fast-growing companies and has built revenue to as much as $2 bn.

Laura Casselman is the CEO of JVZoo, a Software-as-a-Service platform matching sellers of both digital and physical products to be matched with affiliates. She’s the co-founder of media agency Vidastreet, with over $40 million in profitable ad spend. She’s also the author of the Wall St Journal bestselling book Trust Your Increments.

Laura has nearly two decades of experience in growing sales and revenue, improving customer service, and aggressively controlling expenses in competitive markets.

Among Laura’s accomplishments:

• Generating $40 million in profitable ad spend for her clients at her marketing agency Vidastreet – with $135 million in sales
• Building high performance sales teams by sharing her own bonuses with her teams and fostering a corporate culture where her employees thrive
• Being honored with Stevie Awards for both Executive and Woman of the Year, a CEO World Award for Female CEO of the Year, and a Pillar World Award for Employer’s Diversity Achievement of the Year.

It wasn’t easy, so what are Laura’s secrets of fast-growing business success?

More about Laura Casselman at lauracasselman.com

Join the conversation with Laura and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.

More about Laura at JVZoo or Laura Casselman

Laura Casselman is the CEO of JVZoo, co-founder of media agency Vidastreet, and author of Trust Your Increments. She has nearly two decades of experience in growing sales and revenue, improving customer service, and aggressively controlling expenses in competitive markets. Companies under her direction have landed on the Inc. 5000 Fastest Growing Companies in America four times and increased revenue from $100M to over $2B. Laura is the recipient of Stevie Awards for both Executive and Woman of the Year, a CEO World Award for Female CEO of the Year, and a Pillar World Award for Employer’s Diversity Achievement of the Year.

Get a free chapter of Laura’s book Trust Your Increments

Get the Transcript HERE