742 Laura Meyer: Omnichannel Sales Success

Why Women Succeed by Paying it Forward

You may remember the Amazon gold rush, that heady period when anyone could grab a low-cost product from Alibaba in China and re-sell it on Amazon to generate a successful cash flow business. Thousands of entrepreneurs made a proverbial killing as private label Amazon sellers – until the market changed.

These days, if you want to succeed in the Amazon ecosystem, you need a high-quality product that is significantly differentiated from the rest – because with all the competition, competing on price is likely going to wipe you out.

And as we’re going to learn today, it’s not just about the product or the price – it’s the marketing, the branding, and it’s all about the necessity to sell across multiple channels and platforms.

Laura Meyer got her start working at Amazon and before long, the light bulb went off that there was going to be a massive opportunity to help businesses navigate an increasingly multichannel world. Laura also had experience as a private label Amazon seller, and jumped into entrepreneurship launching her business at just age 25.

Laura is the CEO and founder of Envision Horizons, an Amazon agency that works with Direct-to-Consumer brands who have $20mm or more in annual revenue. She helps them diversify their marketing and sales, whether expanding beyond Amazon, or moving from brick and mortar into online sales, and figuring out high conversion marketing strategies and tactics.

Laura shares her deep insights and strategies about the direct-to-consumer market, and much more, plus her entrepreneurial journey and why she’s so impassioned about supporting other female entrepreneurs.

More about Laura Meyer at www.envisionhorizons.com

Be sure to join the conversation with Laura and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo follow Wings of Inspired Business, and invite your friends.

More about Laura at https://www.envisionhorizons.com/

Laura Meyer is the Founder and CEO at Envision Horizons, a leading Amazon Agency. She has a passion for supporting female-founded and mission-driven companies as an angel investor and advisory board member. When she isn’t building businesses, she spends time with her husband, daughter, and two dogs on their farm in Massachusetts.

Get a Free One-Month Trial – Use the coupon 1MONTHTRIAL here

Get the Transcript HERE