Lee Caraher Minisode
Lee Caraher describes herself as the “Chief Bacon Officer” in her family, and shares why “work-life balance” is a myth. An expert in all things PR, digital content marketing, and social media as CEO and founder of Silicon Valley’s Double Forte Group, Lee implores women in business to stop apologizing and define success for themselves rather than accepting someone else’s definition.
Do you ever find yourself apologizing … even when you did nothing wrong?
“I’m sorry, but I’d like to …”
“I’m sorry, can I ask you …”
And yet more variations of the same.
Lee Caraher is the CEO of Double Forte PR & Digital Marketing, serving tech, consumer and wine companies in the Bay Area.
On today’s advice Minisode Lee implores women in business to stop apologizing!
Lee is known for her practical solutions to big problems (and for her big laugh!) and she shares today some important advice for women:
- Why “work-life balance” is a myth
- How to define success on your own terms
- And yes, how to stop apologizing
- Why doing less that is “good” is better than doing more and being mediocre
- And so much more!
Listen to Lee’s longer-form Wings interview EP 269 here for her tips on marketing, PR and social media.
Lee is the founder and CEO of Double Forte, A national public relations, content marketing, and social media firm, Double Forte works with consumer, technology, and wine brands. Lee splits her time between the company’s San Francisco and New York offices.
Lee is also an acclaimed author and recognized expert in creating high performing, positive workplaces. She became an expert in this arena after operating her own company and leading large divisions in other companies. She started Double Forte in 2002 determined to create a culture that fully supports its talent, even when they choose to move on. After failing miserably at retaining Millenials, Double Forte went back to the beginning and created a culture where all generations thrive; as a result, turnover is low, and when employees do leave, overwhelmingly they stay loyal to the firm – sometimes even returning. With her foundational work, Lee shows leaders how to create the best possible workplace culture so their employees will stay longer than they intend, and when they do leave, advocate for the company, defining a new loyalty contract and a new model of business sustainability.
And if you want the inside skinny on how to work with and inspire Millenials as a CEO, pick up Lee’s book Millennials & Management: The Essential Guide to Making it Work at Work. Her second book is called The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees (even after they leave).
Listen to Lee’s podcast here
Get the transcript here
Where to Find Lee on Social Media:
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