EPISODE #851
Lyndsay Cambridge
Secrets of Content Marketing:
Find Perfect Clients By Publishing Who Shouldn’t Hire You
851 Lyndsay Cambridge: Secrets of Content Marketing
How to Productize Your Services
We’ve all been there, running faster and faster getting nowhere with a difficult client. You know the drill, they ask for more and more, take all your time, keep changing their minds, expand scope, keep you in knots bending over backwards to keep them happy while you burn out in frustration.
Chances are this difficult client probably pays less than what they cost you – in time, burnout, and money.
So how can you attract the right type of client for you and easily repel the difficult?
Lyndsay Cambridge says her content marketing business Jammy Digital started growing much faster the moment – after years of overwhelm and frustration – she started publishing all the reasons people should NOT work with her and her team.
The result was miraculous – countless hours saved in fruitless sales calls, all the extra time spent trying to please the wrong clients, and ease in attracting perfect higher-paying clients.
Today Lyndsay shares how to know who your perfect client is, how to productize your service offerings, and the power of content to attract, qualify and repel – all for repeatable sales, referenceable clients, and increased customer satisfaction.
- How to create a content marketing strategy that attracts the right clients and shortens the sales cycle.
- Why your content should include all the reasons clients should NOT work with you.
- How to use content to attract higher-paying customers.
- When it pays to be radically transparent about your pricing.
- Why you should never price on your time but rather the value you’re providing your clients.
- Why it’s vital for services companies to productize their services so you can more easily forecast and plan resources.
- How to get smart about repurposing content (hint: one blog can create dozens of posts and videos and snippets).
- Money mindset, and how to overcome underpricing and thinking too small.
- And much more
More about Lyndsay Cambridge at jammydigital.com
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More about Lyndsay at Jammy Digital
Lyndsay Cambridge is the founder and CEO of Jammy Digital, an award-winning SEO and content marketing agency for businesses that aren’t afraid to stand out. On a mission to help personal brands find and retain better, higher-paying clients, Lyndsay’s agency helps business owners create standout content. She’s also co-author of the book Content Fortress.
Get Lyndsay’s book Content Fortress plus the mini course for just $7
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