How Women in Tech Can Best the “Bro Culture” – Plus How An African American Came to Revolutionize AI
When you ask Marie Smith where she sees herself in 10 years, she says: “Likely on Jupiter or somewhere”.
This is a woman who has always shot for the stars, writing her first computer program as a 9-year-old girl and rising to a Vice President of her first tech company by age 24.
Now she’s innovating in the artificial intelligence space: “We’re able to service 50,000 customers in one day with one employee,” says Marie Smith of her pioneering artificial intelligence company Data 360.
Marie’s team is finding companies their specific customers through what they share about themselves online and in social conversations – and matching them to offers in such a way that will soon make the online sales funnel and email list obsolete.
Imagine having a 40% open rate on a promotional campaign, compared to the 1% email open rates most companies now experience.
“Sometimes I feel like a ‘slum dog millionaire’,” says Marie, who is regularly the only African American woman in the room
Today on Wings of Inspired Business we talk:
- All things artificial intelligence and how machine learning is being utilized at Data360 to reduce company operational costs by as much as 90%
- Why marketing as usual – from funnels and emails lists to social media campaigns – may soon be turned on its head
- Why we won’t recognize our world even 5 years from now
- Why a web page will be fluidly dynamic and data processers will manage 500 billion transactions a day
- The mindset for success as the only woman in the room and the only African American woman in the tech “bro culture”
- Why everyone needs a lot of mentors and how Marie has leveraged them throughout her career and now mentors women in tech through Black Girls Code, Girls Who Code, My Brother’s Keeper, Women Who Tech, Women Impact Tech, Los Angeles Mayor Garcetti’s WiSTEM and more.
More about Marie Smith at Data 360 Solutions
Sign up for Data 360’s new G Suite integration Here
More about Marie:
Marie Smith’s ambitious entrepreneurial spirit has led her to be a founding contributor in her 20-year career to nearly 50 media, tech and wellness companies and projects, which have contributed to over $100 million in transactions. After bringing her talents to work at Warner Brothers in their Consumer Products division, Marie Smith began developing her skills in the areas of advertising, sales, dynamic and automated operations, and marketing, working with companies such as Computer Associates, Electronic Arts, Viewpoint Datalabs, Digital Domain, Saatchi & Saatchi and the Nobel Foundation.
Marie has also worked with the following companies over the last 10 years: United Healthcare, Bausch and Lomb, Mercedes Benz, Oprah Store, Lindsay Phillips, Valley Crest, Wal-Mart, Macys, Blue Cross Blue Shield and Aetna. Also, Marie has managed outside program, product and services development with both Twitter and Microstrategy.
A believer in lifetime learning, Marie is currently pursuing a JD and PhD in legal informatics from Stanford University, and she recently become an instructor for corporate data analysis and technology development with the Harvard Innovation Lab.
Read the full transcript here
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