Melissa Gonzalez is transforming our shopping experience with retail “pop up” experiences that connect brands to consumers in exciting new ways. She shares her transformation from Wall Street executive to entrepreneur and must-listen advice for women wanting to change the game of business.
Magic happens when worlds collide – when we take the best of diverse expertise and experience and mash it all up.
Think about this.
What if you were to mix Wall Street financial knowhow with performance art? Creative branding with big data? Add to all of that unparalleled customer service?
Melissa Gonzalez is the award-winning founder of the Lionesque Group – a firm remaking retail with more than 150 unique experiences in major American cities. Melissa also launched an interactive platform called Clark that enables consumers to connect the online and offline world – while giving brands real-time transparency into store performance.
What you’ll learn on this episode:
- How to make the leap into entrepreneurship
- Why consumer brands need to embrace offline experiences to enhance online shopping
- Why cross-disciplinary expertise is needed to innovate in today’s business climate
- How to find your true purpose
- And more!
More about Melissa here
Melissa was recently named by the Wall Street Journal as one the most inspiring people in New York City.
Leaving a lucrative career as a Wall Street Executive craving a more creative path, she founded the Lionesque Group, she and her award-winning team of experiential pop up shop experts are remaking the retail experience.
Some of her clients include major brands such as COTY/Marc Jacobs, Estee Lauder, Intel, M.Gemi, The RealReal, YUM brands, Brandless and others.
Melissa reflects on how her work is transforming retail – and the customer experience here with me – and also in her book, The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age.
With online shopping seemingly overtaking retail, retailers needed a new trick – and Melissa has found a way to create a seamless experience between the online and offline that make and keep customers engaged with a brand with creative and fun experiences they tend to share favorably across social media for a massive multiplier.
In 2017 her team’s work was selected as a Glossy Award’s finalist for Best Pop-Up Store Concept for 2017. In 2016 Melissa was awarded Design:Retail’s 40 under 40. In 2015 she was awarded Innovator of the Year for pop-up retail experiences by Retail Touchpoints.
Read the full transcript here
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