927 Michelle Rupp: Newsroom to Boardroom

How to Unlock Opportunities on Local TV

Any business can blow hundreds of thousands or tens of millions on advertising to grow their company, but not everyone is able to master the art of free earned media and its brand-building power and validation to stand out from the crowd in a noisy marketplace.

So, what does it take to get journalists to feature your unique mission, vision and solution? And what is the true value of being featured on national or regional television, a major magazine, or digital media property?

Understanding what’s newsworthy and building genuine relationships with the media is essential to building massive community engagement, brand recognition, and authentic validation. If you’re looking for new ways to grow your reach this year, consider the lasting power of local broadcast media.

Emmy Award winning journalist and entrepreneur Michelle Rupp says “television is still the gold standard” for building credibility and visibility. Michelle is the CEO and founder of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies.

Today we get the inside skinny on what it takes to master the art of earned media, while host and 5-time entrepreneur Melinda Wittstock bonds with Michelle over their shared backgrounds in journalism and the edge it brings to entrepreneurship. From deadline-driven productivity (“5 o’clock is coming—get it done!”) to thriving in the chaos of each new day, these skills are foundational—as well as teamwork, adaptability, and the ability to “create something out of thin air.”

More about Michelle Rupp at www.memorableresultsmedia.com/home

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More about Michelle at Memorable Results Media

Michelle Rupp, an EMMY award-winning broadcast journalist, is the Founder and CEO of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies.

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