880 Morgan Kline: Confident Empowerment

Inside the Growing Burn Boot Camp Community

One of the most powerful ways to grow a business is by building a community of loyal members who become your best salespeople and viral ambassadors. When you understand and put the needs of your customers first, encourage authentic connection and belonging among them, and act authentically in alignment with your brand values, magic happens.

What started in a parking lot in 2012 has now grown organically to 400 locations in 41 states, plus a fast-growing app.

Morgan Kline, the co-founder and CEO of Burn Boot Camp, takes us on her entrepreneurial journey bootstrapping her growing franchise business and how she learned over time that her business could only grow to what it is today by learning to get out of her own way. Like many women in business, that meant learning how to build teams, get comfortable delegating and receiving help, being clear on expectations, and providing constructive feedback. Today she shares how she overcame the “do it all” to “have it all” mindset that keeps so many female founders from scalable success.

On a mission to enable women to feel confident, empowered, motivated and stronger than ever, Morgan shares how she built Burn Boot Camp with a “people first” strategy that put the specific needs of her customers first even if it impacted short-term revenue growth. At Burn Boot Camp, there is free childcare and no late fees, and the company has focused on creating an inclusive and valuable community for long-term growth by referral.

Today you’ll be learning how to build community, plus the importance of walking your talk on values in your hiring process, how to get out of your own way by learning to set clear goals, delegate and hold your team accountable, how to put your customers first, and the mindset you need to dream big no matter your current circumstances.

More about Morgan Kline at burnbootcamp.com

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More about Morgan at Burn Boot Camp

Morgan Kline, Co-Founder and CEO of the Burn Boot Camp franchise, is on a mission to enable women to feel confident, empowered, motivated and stronger than ever. Growing up in Battle Creek, MI, Morgan started climbing the corporate ladder at the Kellogg Company right out of college before taking the entrepreneurial leap to grow one of the nation’s fastest growing fitness programs, now with 400 locations across 41 states.  She balances growing Burn Boot Camp and its community as a busy mom to three kids with her podcast, The Burn Boot Camp.

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Listen to Morgan’s podcast, The Burn Boot Camp

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