EPISODE #774
Rachel Hicks
Early-Stage Bootstrapping:
The Necessity of Resilience and Learning as You Grow
774 Rachel Hicks: Early-Stage Bootstrapping
How to Grow from Zero to 6-Figures with No Business Experience
Test. Measure. Build. Double down on what’s working and abandon what’s not.
That’s the mantra of ‘Lean Startup’ and agile software development and it’s really the only way to bootstrap a business.
And let’s face it: No entrepreneur has all the answers.
Even those with the clearest vision, a great solution to a significant problem, and a big addressable market, will be surprised along the way by all the things you can’t control or just didn’t know.
Your chances of success comes down to your resilience and your ability to learn across multiple “fail forwards”.
Rachel Hicks was a low paid dental assistant who hated her long commute to work. She saw that there was a massive multibillion dollar global market for teeth whitening, and she was also frustrated that the products out there weren’t good enough.
So Rachel made the leap into entrepreneurship without any business training, and today she tells the story of what it took to bootstrap her young company to 6-figure success – all the challenges along the way, including a strict covid lockdown in Canada that shuttered her operations, and pushed her to pivot into an even bigger business opportunity.
She’s the Founder of U Whitening, a first-of-its-kind teeth whitening in person experience, and Professional Whitening Products, a one-stop-shop for teeth whitening supplies. With no prior business experience, Rachel shares how she bootstrapped to six-figures in annual revenue in a few short years.
- Why resilience is the ‘must have’ character trait for anyone that wants to succeed in entrepreneurship
- How to be taken seriously as a young female first time founder
- How the biggest challenges and setbacks often become the impetus for success
- The secrets of bootstrapping as a first-time founder
- How to assure differentiation even in a crowded marketplace
- And much more actionable tips for aspiring or early-stage entrepreneurs
More about Rachel Hicks at uwhitening.ca
Be sure to join the conversation with Rachel and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.
More about Rachel at UWhitening and Professional Whitening Products
Rachel Hicks is the Founder of U Whitening, a first-of-its-kind teeth whitening in person experience, and Professional Whitening Products, a one-stop-shop for teeth whitening supplies. With no prior business experience, Rachel bootstrapped to six-figures in annual revenue in a few short years.
If you are a beauty or dental professional looking to start or change your whitening products use code STRAP for 10% off here
Get the Transcript HERE
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