EPISODE #851
Ratchel Pinlac
Un-Shaming Shapewear:
How to Iterate and Be Scrappy to Build a Successful Business
851 Ratchel Pinlac: Un-Shaming Shapewear
No More “Hidden Secrets”– Shapewear as Fashionable Outerwear
Every woman has a “hidden secret”–thoseundergarments we squeezeourselves into look thinner, shapelier,and smoother.There’s Spanx,KimKardashian’s Skims, and now a new brand called Pinsy that’s “taking theshame out of shapewear” by transforming it into fashionable outerwear.
Ratchel Pinlacstarted wearing shapewear at the age of 9, as she struggledwith negative body image issues and dieting.Leaving her corporate job during the Pandemic, Ratchel set out toturn theshame she’d experienced into a positive, innovating shapewear that isbeautiful on the outside, eliminating the stigma of a “hidden secret”.
Today she shares her scrappy journeybootstrapping her innovation, fromearly designs to finding the right fabrics and manufacturers and beyond,including how she built Pinsy using TikTok. Plus, why entrepreneurs need tobe scrappy, resilient,and not afraid to fail many times on their journey.
- How our childhood journeys and struggles often morph intocompelling entrepreneurial opportunities.
- How Pinsy is boosting women’s self-confidence with ‘made-to-be-seen’shapewear.
- The secrets of bootstrapping, why iteration and failure are part of theprocess, and how not to take it personally.
- How to grow a brand and community using TikTok.Why every entrepreneur needs time off to “do nothing”.
- And much more
More about Ratchel Pinlac at wearpinsy.com
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More about Ratchel at Wear Pinsy
Ratchel Pinlac is the Founder and CEO of Pinsy, a shapewear brand that eliminates the shame of a “hidden secret” by making it fashionable outerwear. Ratchel, who started wearing shapewear at age 9 as she struggled with negative body image issues, shares how she grew frustrated with the lack of shapewear options in department stores. On a mission to elevate women’s self-confidence, Ratchel left her corporate job to bootstrap Pinsy and grow a massive following on TikTok, where her customers share all the creative ways they wear Pinsy from daytime casual to evening wear.
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