Ruthie Schulder
437 Ruthie Schulder: Experiential Marketing:
Reinventing the Agency Model for Customer Participation
Ruthie Schulder
How to Attract Loyal Fans With Immersive Experiences
Ever found yourself immersed in a brand experience so seamless it became hard to know you were being sold something?
It doesn’t happen all that often. Imagine though for a moment what it would be like to have an experience so positive, so helpful, so rewarding that you forgot you were being marketed to.
Ruthie Schulder is co-founder and CEO of The Participation Agency, a unique marketing company that creates “radical experiential campaigns” with brands as partners rather than clients. Ruthie shares how she’s reinventing marketing in an immersive way – and how she became one of Adweek’s Disruptors – a list of 39 women spearheading the revolution in advertising, media and tech.
Ruthie shares how she pioneered Outpost—sophisticated rest stops for touring musicians, invigorating cities with world-renowned talent and giving brand partners organic exposure.
Ruthie was named Inc.’s Millennial CEO Rising Star, and under her leadership, The Participation Agency has won a CLIO, an Ex Award and consecutive placements on Inc.’s Fastest Growing Private Companies list.
Listen to learn:
- How her non-traditional agency drives multi-million-dollar campaigns for Fortune 100s, tech startups, and cities seeking innovation through experiential marketing
- How to create immersive experiences that create value and attract clients without being transactional or salesy
- What Ruthie and her partner are doing to encourage female entrepreneurship with “Let’s Work,” a monthly gathering for women to rethink networking and forge professional alliances, developed in partnership with the Soho House.
- Plus her advice for women entrepreneurs on how to overcome “imposter syndrome”, how to scale fast and much more.
More about Ruthie Schulder at The Participation Agency
Get the full transcript here
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- LinkedIn in/ruthie-schuder
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