718 Samantha Patil: Well Traveled
Why A Great Product Is Not Enough to Succeed as a Founder
There is something about travel, the exploration and experience of different cultures around the world, that inspires creativity, open-mindedness, and inclusivity.
Yet our hard-driving American “hustle” culture conspires against it. Most people don’t even take all of what little vacation time they have.
Samantha Patil wants to change all of that.
Travel was always her passion, and marketing her jam, so when the Pandemic hit, Samantha had a counter intuitive thought: Why not create a community for a new way of traveling, one aligned with our growing digital nomad gig economy? So, she ignored the naysayers, followed her intuition, and took the leap into the travel business.
Samantha is Co-Founder and CEO of Well Traveled, a growing membership community for modern travelers, and there she is leveraging her expertise in consumer tech and marketing where she led go-to-market strategies, international marketing, and member monetization programs at some of the world’s biggest consumer brands, including SnapChat, Pandora, and Dollar Shave Club.
Today we talk about why it’s not enough to build a great product with differentiated features: To succeed, its necessary to build a brand and a community that resonates on a deep emotional level with your customers.
- Why they won’t come just because you build it
- Why building a brand and a community should be 100% of your focus
- How to create an emotional connection with your customers
- Why travel is a vital part of our growth as people and as founders
- How to follow your intuition and ignore the naysayers in your life
- And much more!
Be sure to join the conversation with Samantha and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo here, follow Wings of Inspired Business, and invite your friends.
More about Samantha Patil at www.welltraveledclub.com
More about Samantha Patil at Well Traveled Club
Samantha Patil is Co-Founder and CEO of Well Traveled, a growing membership community for modern travelers. Samantha has always loved travel, and prior to her leap into entrepreneurship, she built her career in consumer tech and marketing where she led go-to-market strategies, international marketing, and member monetization programs at some of the world’s biggest consumer brands.
Get the Transcript HERE
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