934 Sara Connell:

Wings of Inspired Business Podcast EP934 – Host Melinda Wittstock interviews Sara Connell

Melinda Wittstock:

Coming up on Wings of Inspired Business:

Sara Connell:

Okay, so I’m just going to say this, this pattern of having money and having it go away and the fear of being targeted or even burned at the stake for success is now dissolved, uncreated and de-storied in all directions of time, dimension, space, reality, ancestrally, and genetically conscious, subconscious and outer conscious. I’m going to say it two more times. This false idea, this limiting belief that Melinda has to have feast or famine, have the money, it goes away to belong, and that if she’s successful consistently, she’ll be targeted or burned at the stake is dissolved, uncreated, de-storied in all direction of time and space, dimension, reality, ancestrally, genetically conscious, subconscious, outer conscious, not only for Melinda, but for anyone that carries this fear. We’re going to clear it for everyone. 

 

Melinda Wittstock:

We’re doing something a little different today, and it involved me getting out of my comfort zone to share a deep trauma that has affected me for many years. Because my guest today, Sara Connell, has dug deep into neuroscience to understand the links every woman has between trauma of any kind and her financial health and wellbeing. So, you just heard Sara use a technique to clear the neural pathways that keep us stuck in a repeating pattern in our lives—and her prediction for me? That I finally do close that $12 million funding round that has been committed to my company for more than a year. I’ll keep you posted on that, and in the meantime, you’re going to learn how to turn trauma into triumph.

Melinda Wittstock:

Hi, I’m Melinda Wittstock and welcome to Wings of Inspired Business, where we share the inspiring entrepreneurial journeys, epiphanies, and practical advice from successful female founders … so you have everything you need at your fingertips to build the business and life of your dreams. I’m all about paying it forward as a five-time serial entrepreneur, so I started this podcast to catalyze an ecosystem where women entrepreneurs mentor, promote, buy from, and invest in each other. Because together we’re stronger, and we all soar higher when we fly together and lift as we climb.

Melinda Wittstock:

Today we meet an inspiring entrepreneur who is obsessed with personal growth, peak performance, and transformation, having overcome many challenges in her life including recovery from sexual assault and addiction and a seven-year fertility challenge. Sara Connell is a 5-time bestselling author and the founder of Thought Leader Academy, where she helps coaches, experts and entrepreneurs scale impact and create 6-7 figures by becoming bestselling authors and in-demand and TEDx speakers. Seventeen years ago, writing her story in a book saved Sara’s life, inspiring her to pay that gift forward by writing her own books and helping leaders on a mission reach the people they are here to serve. 

 

Melinda Wittstock:

Today Sara opens up about her own journey—from struggling with self-worth, overcoming deeply rooted trauma, and breaking through her own income barriers to scale her business to seven figures and appearing on Oprah. We unpack the ways trauma can keep women playing small, whether it’s underpricing, overworking, or continually shrinking from visibility and risk due to old, subconscious limiting beliefs. Sara is a neuroscience expert who has uncovered a profound link between trauma and women’s earning potential, so we dive right in on what it takes to clear the patterns and beliefs keeping us stuck or in repeating patterns. And Sara takes me through her powerful clearing practice—rooted in Neuro Linguistic Programming or NLP—to help me clear some of my own childhood trauma. We get pretty raw, with this on-air shift in perception and possibility.

 

Melinda Wittstock:

Sara will be here in a start music GRADUALLY under my voice moment, and first:

[PROMO CREDIT]

Eight years ago, I started this podcast because I wanted to help women succeed as entrepreneurs. Over the years, I’ve driven more than $10 million in sales to the women I’ve featured on this show, and this year I’ve taken my investment in female founders to a whole new level as a venture partner of the new firm Zero Limits Capital, where fade music after 2-3 seconds we’re dedicated to investing in highly scalable seed stage startups founded by women and diverse teams. We’re looking for mission-driven innovators with exciting new applications of AI, Blockchain and other emerging technologies that make a social and sustainable impact to change the world. If this is you, please take a moment and tell us about your opportunity at bit.ly/ZLCintake – that’s bit.dot.ly/ZLCintake – capital ZLC lowercase intake. 

fade music after 2-3 seconds

Melinda Wittstock:

By the time you get into your 40s and beyond, it becomes hard not to notice repeating patterns in your life. Maybe you keep falling for the same (and wrong) type of guy. Maybe you experience the same toxic situations at work, no matter the job. Maybe you keep spending money faster than you can earn it. 

 

Melinda Wittstock:

Whatever it is, chances are that pattern was created very early in your childhood by one trauma or another. So today we learn what neuroscience can tell us about the links between trauma and our financial health and earning potential, plus how to clear all the blocks and erroneous beliefs that keep us playing small. 

 

Melinda Wittstock:

Sara Connell guides me through a powerful clearing practice—rooted in neuroscience, NLP, and mindset transformation—designed to help women entrepreneurs like you and me rewire our brains for worthiness, abundance, and joy. Sara gets me profoundly out of my comfort zone to reveal a long-standing pattern in my own life that started when I was just 6 years old, and guides me through it. 

 

Melinda Wittstock:

Sara also shares her own transformation from trauma to triumph, that started with her writing a book that got her on Oprah. From there she never looked back, helping leaders on a mission reach the people they are here to serve.  That vow propelled her to get advanced degrees in writing, creativity, coaching, and publishing and led her to develop neuroscience based, industry leading trainings that have empowered the thought leadership of thousands of experts around the world.  Sara has been featured on/in Oprah, The New York Times, Good Morning America, TODAY, Forbes, Entrepreneur, and TEDx. Her books have been nominated for a National Book Award and Elle Magazine Book of the Year.

 

Melinda Wittstock:

Let’s put on our wings with the inspiring Sara Connell.

 

[INTERVIEW]

 

Melinda Wittstock:

Sara, welcome to Wings.

 

Sara Connell:

So happy to be here. Thanks for inviting me.

 

Melinda Wittstock:

I really want to jump right into the link between trauma and how much we earn as women. I know you’ve done so much research on this and really looking into the neuroscience of it. Let’s start at the beginning. I mean, it seems obvious that if you’ve gone through trauma, like life was going to be more difficult for you. What are some of the very specific links there to earning in particular?

 

Sara Connell:

Yeah, so I got really interested in this because. And first of all, by the way, isn’t that not a very fair system? I always feel like I have a little bone to pick with, with life around that if someone’s already had a trauma, then we don’t want to then have more difficulties. Right. And that seems. That seems unfair. So just naming, you know, just a little, you know, just a little bit of a joke, but not really.

 

Sara Connell:

I got interested in this because I found myself at a place where I had discovered what I really felt passionate about doing, where I felt like I could really be of service to people as a coach and helping them get their, you know, their, you know, book into the world. Because a book had saved my life and I got to write my first book and it took me to all these amazing places. So, like certain great things had been happening for myself and what I was able to give to others. But what I experienced for years. Okay, this is years, is that I could not break through this ceiling of how to really earn money and start a successful entrepreneurial business. And part of it was I didn’t know what to do. And I had never invested in myself and didn’t understand how important that would be. I don’t know why I assumed that I was just going to know how to run a business.

 

Sara Connell:

You know, Like, I don’t know why I made that assumption because it’s really silly now to think that I would have already just intuited that somehow. But I also feel like there were things I knew would be useful, you know, things that I could learn or model after other people. But I kept holding myself back. I felt like, oh, I’m not. That’s for other people, or that’s for people with a bigger audience, or that’s for more successful people, well known people. Like I had. I had a lot of that stuff going on. And the reason I got interested in this link between trauma and earning is that it wasn’t until I actually just addressed some trauma from my childhood.

 

Sara Connell:

I had multiple sexual assaults and know a bunch of different Things like most of us probably, you know, have had unfortunately some abandonments, violations, you know, losses. And when I finally really made that the focus of, of really healing those things and also clearing the effects of them in my subconscious mind, which is I’m a brain science girl and certified, you know, brain science coaching. So, using those modalities to clear things in that way. Suddenly I was making six figures a year and then 500,000 a year and I went to a million a year very quickly and the floodgates sort of opened. And it wasn’t until I had done that very direct specific, which seemed like it had nothing to do with business and money, nothing. It seemed to have to do with my personal, you know, history and growth. And yet it was the key to letting in the financial abundance. And so, I became very interested and started doing my own, you know, research like within our, within our company.

 

Sara Connell:

It’s not certainly like peer reviewed at Harvard yet or anything, but I started just interviewing, interviewing all of our clients and people that I would interview for books I was writing and colleagues and mentors and looking at this link and essentially to wrap up and not be too long winded here, it’s not a surprise, but there is an absolutely direct leak, particularly amongst women. For some reason it shows up more in women where if there is unresolved trauma from our childhoods and past and the ability we sort of get these earning thresholds, these invisible glass ceilings. And that was a really exciting discovery because we now build that into all our programs like we do that clearing work and that and that transformational work as part of which makes no sense as a book and speaking coaching, you know, program like why we would be building that in. But it’s because I want our clients to prosper in addition to bringing their thought leadership to the world.

 

Melinda Wittstock:

Ah, that’s so important. Do you think it comes down to women generally and especially if they’ve gone through any sort of trauma, don’t understand their value?

 

Sara Connell:

Yes, right. Yeah, it’s the value. So, we in general, I think just culturally we could call that collective trauma. Probably. You know, we’ve been conditioned again just by the way our society is set up to think, you know, we’re not as worthy, we’re not as valuable, we’re not as important. And there’s just know centuries of conditioning of that. And then I think with trauma in particular, what, and I don’t know what your experience has been or people you know, but in mine and a lot of the people I’ve worked with, it’s that there’s a transference of shame that happens in, in there’s something that happens where we often take on somehow the trauma happened, like it was our fault or we deserved it, or we did something. And then that sets up this whole construct of that we don’t deserve success or abundance or love or happiness or what.

 

Sara Connell:

And it’s, and it’s again, such a twisted kind of crossed wires situation. But we can see very easily if that’s true, how that would limit what both our ambition is like, what we will be willing to take risks to, to go for, and also what we’re able to let in and receive 100%.

 

Melinda Wittstock:

And what makes it even harder is that a lot of this is subconscious too. Like we don’t even know. 

 

Sara Connell:

Yes.

 

Melinda Wittstock:

So, this is something that impacts women in so many different ways. Some subtle, some very significant. But so many entrepreneurs, for instance, who, women who just, even just where they set out in their business and they build a small business, they don’t build something that could be scalable or they struggle with asking for the sale or they underprice themselves or they overwork or they just, I mean, you know, there’s so many different manifestations of it.

 

Sara Connell:

Yeah.

 

Melinda Wittstock:

In business where we sort of, I don’t know, kind of put the brakes on somehow. I guess underneath that there’s sort of a fear. You know, it ties into all these things. Like imposter syndrome. 

 

Sara Connell:

Yep. 

 

Melinda Wittstock:

So, you say in your bio that your book saved your life. So, let’s go back in time a little bit. What, what, what sparked the desire to write the book? Tell me about the book. And obviously it’s led to so much abundance in your life, but talk to me about that process.

 

Sara Connell:

Yeah, it was really interesting. So, the book. So I wanted to be a writer and I was one of those kids that, because I, you know, a lot of people are interested in that type of thing and we read voraciously, we watch movies, you know, and, and I sort of understood again subconsciously the script was if you were destined to be a writer, that a teacher would take you aside at some point and tell you were special and you extra book streets what happened in all the movies and the books. Right. Again, not consciously, but I figured that’s, that’s how you know you’re, you’re going to be a writer and you’re allowed to be a writer. And I didn’t realize I’d abdicated, like, the entire power of, like, what I want to do to. To something, you know, external like that.

 

Sara Connell:

But when that didn’t happen for me, I thought, oh, I guess I’m not allowed. I’m not good enough. And so, I went and read other people’s writing as an English major and went and worked in advertising, which was sort of, like, adjacent to what I really wanted to do. And I took a. Out of. I went to Northwestern University near Chicago and I took a job in an advertising agency. And when I got in, it was like the height of me, too. And so, it was just this really abusive, you know, toxic environment, which again, you know, a little about my past, like, was sort of a mirror of my childhood.

 

Sara Connell:

No accident, right? Until we clear it, you know, it’s like we’re gonna. We’re gonna repeat it, right?

 

Melinda Wittstock:

We keep reliving it.

 

Sara Connell:

Yep, keep reliving it. Exactly. And so anyway, it really set me into. I’m a single woman, you know, supporting myself young, you know, 22-year-old. And it set me into a real tail. I got into a really serious eating disorder and just, you know, it was. It was sort of spiraling the drain. And I actually had the thought that if I kept going on the track that I was going on, I was going to die.

 

Sara Connell:

Like, I sort of had that thought one day. It’s like, this is going to. This is going to take you out. And I was in the Boston airport, flying back to Chicago from a work trip and just feeling the dread, not wanting to go back, not wanting to show up in that, you know, office again. And they were calling my flight down the hall and I saw this bookstore, and again, I love to read. So I just ran in. I didn’t have time to read anything. I just. I just ran. Grabbed a book off the table and it was a book called Holy Hunger by Margaret Bullet Jonas. She’s not a celebrity. She’s not a household name. Just the book was sitting there. I grabbed it and got on the plane and I read it all in one night on the flight back and in the taxi and, you know, in my room and in the morning, I said, that’s it, that’s it. I’m leaving this job. I don’t know what’s going to happen.

 

Sara Connell:

I might end up on the street, but I am not going to live this way anymore. It was just this woman whose story was different than mine. She just. She shared about her story, her traumas that, you know, and how she got better and that was the beginning of this entire sort of transformational process. And I vowed at that moment that I was going to pay that gift forward. I was like, I’m going to write my own books that, you know, hopefully can be in the airport bookstore someday when someone needs them, and I’m going to give this gift back. And that I credit her book as saving my life because not even metaphorically, like, literally, I feel saved my life. And then when I did pursue writing my own book, certainly did not happen overnight.

 

Sara Connell:

But as I began to pursue that and understood and worked on my craft and eventually got my first book published, which took me to Oprah and the New York Times and all these amazing things, and I just said, this is what I want to do. I want to make sure that other incredible leaders and experts and people that have, whether it’s their story or a modality or a framework, the way they see the world, I want to make sure that that gets in the hands of people that need it. And that’s what we’ve done ever at. At Thought Leader Academy and in this business.

 

Melinda Wittstock:

You know, it’s so inspiring because sometimes when we just tell our story, it resonates with so many other people. It’s no accident, though, that you got on Oprah. That’s like, that’s a big deal. I mean, there’s a lot of people who can write their story and do all these things that you’ve done, but to actually get it to that scale.

 

Sara Connell:

Yeah.

 

Melinda Wittstock:

Tell me how. Like, I think everybody listening is like, how did you get on Oprah?

 

Sara Connell:

Like, what was the problem? Yeah, that. I mean, that was a wild. It was a wild situation because it was the last week of her show, and it was, you know, some of you are old enough. Not all of you listening are as old as I am, I don’t think. But. But Oprah Winfrey had a Daily show for many, many, many years, and it was filmed in Chicago at Harper Studios. And she had just felt really clear, like, I want to. This is a hard lifestyle.

 

Sara Connell:

I’m gonna wrap this up, and I’m gonna, you know, kind of do other things, which she now has, like, Super Soul Sunday and the magazine, you know, and other stuff that she does. So, it was the very last week of the show, and my book wasn’t finished yet. It was. It was under, you know, it was underway, but it was coming out in September, and this was like the spring, let’s say, you know, may or something like that. And so, but, but the story, my first book is the seven-year journey my family and I took to have my son. And it culminated in my mother being our surrogate. If anyone, you know, that’s a whole other topic of whole other conversation. That was this wild miracle that happened in her life that helped my son, you know, be born.

 

Sara Connell:

He’s 14 now. My mother is in perfect health that in her 70s. Like it’s a, it’s a wild, almost science fiction meets me, real life kind of experience that we had. And I, I was writing this memoir about it and the. One of the producers at, at Oprah found out through someone I don’t. Because the book wasn’t done as I said. And they said, look, we’re, we’re. It’s the last week of the show.

 

Sara Connell:

We, we really want. I know your book’s not finished, but can you come on? Because we really want to share the story. You know, that’s, that this book is about. And we figured we would get bumped because it’s like Obama and you know, I mean, like really important, you know, people, right, are on the last week of her show. So, we just assumed, and they all told us to assume we’ll get bumped and not end up being on the show. But we were very excited. My mother and I had like, loved, you know, watching Oprah for all these years and it just, the days got closer and closer and they didn’t call to cancel and say that they were, you know, putting some other celebrity on or whatever. And so, we ended up being the last one of the last three episodes of her show in that form. And then the book came out, you know, a few months later. But we got to, you know, obviously contribute to her and that audience that we, you know, had all just loved and I’d grown up with, amazing.

 

[PROMO CREDIT]

 

We all know it: Women founders face challenges men don’t. Less funding. More juggling. Constant second-guessing. And a world that tells us to “play nice” and not ask for too much. Let’s stop playing small. If you’re feeling stuck right now — plateaued, under pressure, isolated, exhausted — I get it. It’s not easy leading a team or raising investment in a male-dominated space, navigating complex markets, AI disruption, economic headwinds all while balancing family, relationships, and your own wellbeing. But here’s the truth: The problem isn’t you. It’s that you’re trying to do it all alone. That’s a recipe for burnout, not breakthroughs. That’s why I’m inviting you to join the Zero Limits Growth Club. It’s led by VC investor and serial entrepreneur Steve Little, who’s built 6 of his own businesses to 9-figure exits, helped 470+ companies more than 20X their value, and now also invests in female-founded businesses. I’ve known Steve for a decade, and what I’ve learned from him along the way has been nothing short of transformational. Here’s what you get: A 24-Point Value Growth Assessment—custom-crafted for your business to uncover hidden risks and unearth hidden opportunities along with a custom Growth Strategy—built just for you and the impact you want to have on the world – all with monthly masterminds, office hours for real-time decision-making, Steve’s personal guidance and access to bold supportive founders like you, plus allies and investors. So, if you’re waiting for the “perfect time” – spoiler:  it never comes.

This is for women who are done with guesswork, isolation, and being underestimated.

Because you deserve more than a seat at the table. You deserve to OWN the table.

Check it out at growthclub.zerolimitsventures.com and hope to see you on the inside.

Melinda Wittstock:

And we’re back with Sara Connell, 5-time bestselling author and founder of the Thought Leader Academy.

 

[INTERVIEW CONTINUES]

 

Melinda Wittstock:

And so, as you’re going through this journey and you get on Oprah, was that really validating for you? Did you kind of figure out, okay, like, I actually know my value now, like, because I think an external thing that happens. But sometimes even with those victories, you know, those big things, right. Sometimes we still, you know, don’t really necessarily internalize those.

 

Sara Connell:

Right. I think we still reject it. Right? We still, I have, I have clients who say this all the time and I have to like, their book arrives. They’re even holding the book in their hand and they have hit the bestseller list. And, and they think, did I really even write this? It doesn’t even feel real, right. In a way. And there’s this almost self-negating, you know, that can happen again more, you know, with women, and so, it’s fascinating to me.

 

Sara Connell:

And yeah, there was, there were a couple of factors. I think part of it was, oh, it’s not really about my book and my writing. This is about our family story, which was, you know, Oprah just happened to really love like a woman who was like older, did something extraordinary, you know, at my mom’s age and everything. So, I definitely had some self-negating going on. Certainly, things like, you know, having the New York Times piece and things that I wrote and got, you know, that felt a little more probably like solidly about something I was getting to create. But I think you bring up such a good point that there’s such a tendency to downplay even these really epic experiences, you know, that I’m sure everyone listening has something extraordinary, you know, that they’ve, that they’ve accomplished or they’ve done or experienced or received. And sometimes we don’t take it in. And I think you bring up something really like beautiful for us to be with today.

 

Sara Connell:

It’s like, what, you know, how can we take, take those things in and really acknowledge and take the validation that they are.

 

Melinda Wittstock:

Exactly. It’s almost like we need to do like a daily acknowledgment process.

 

Sara Connell:

Right.

 

Melinda Wittstock:

Like a little bit more than gratitude, but actually just acknowledge yourself for things because we women, we don’t tend to celebrate our wins, you know, as as much I think as need be. You know, it’s funny and especially entrepreneurs, because you have this North Star of the thing that you’re striving for and the business that you’re building and you’re going to do and there’s this kind of idea of this destination and there’s a lot of roadblocks and challenges and failures and all those things along the way. For an entrepreneur, that is just part of the process. But it’s easy to get kind of knocked down by all those things or your brain sort of says, yeah, I told you so. I told you it was going to be hard. You know what I mean? And so, it’s a sort of daily, like entrepreneurship in a way is this.

 

Sara Connell:

Is sort of daily therapy or yes, you’re onto something. I hear a challenge for this audience, right? Like we all get to do because like you said, it’s different than gratitude. It’s actually, it’s actually because again, if we go back to the brain science thing since, since that’s sort of a key piece of the work that I do. It’s the. You’re creating a new neural pathway. When you do a practice like that, when you actually acknowledge, hey, here’s something I did well, I was courageous here, I was brave here. I reach out to this person. I, you know, I mean, Melinda, you host this wonderful podcast. Like, there’s incredible things that people are up to. And I think that creating an actual conscious practice and a consistent practice of acknowledging that we know from brain science that whatever we focus on increases. So, it’s like, if we want more achievements and wins, and, you know, success, then it’s a very, very smart thing to actually create a practice about acknowledging. So, I love that you’ve brought that for all of us today.

 

Melinda Wittstock:

Yeah. And the key is consistency. That’s the thing, these things. Because, like, I know the theories of all these things. Right. And increasingly, you know, there’s. There’s more and more collective knowledge about all of this. Right.

 

Melinda Wittstock:

Ever since the Secret, you know, started this whole thing. There’s more collective knowledge of it. But. But without consistent practice or action, it doesn’t really work. Have you ever experienced this where you’re sort of on a high because you’re doing all the things, like, you’re doing all the meditation, like gratitude, acknowledgment, you know, you’re rewiring your brain, you’re doing all this stuff, and things start to go well. But then you stop doing those practices because you’re like, okay, I cracked it. Right? And then things to not go so well.

 

Sara Connell:

Oh, my God, you’re so right. And it’s, it’s the. I mean, people do it in all kinds of ways. You know, they’re. They change their food and they start, you know, feeling better and, you know, and they lose weight or whatever it is, and then. And then suddenly it’s like, oh, I’m just going to, you know, treat myself. It’s almost the. We default back to the familiar instead of continuing the new practices that got us, you know, the new things.

 

Sara Connell:

So that’s. So. It’s funny. And also, something to be really aware of.

 

Melinda Wittstock:

Yeah. I almost think, you know, the neuroscience of the familiar, like our brain seeks what’s familiar to us and what’s from. There’s sort of a weird kind of safety or reward in familiar, even if familiar is bad.

 

Sara Connell:

Melinda, you are a thousand percent right. And while I have a little bit of a love hate relationship with Sigmund Freud, my very favorite thing that ever came out of his work. And if anyone’s familiar with this, he wrote an essay which translated in English is called the Uncanny. And you’d think, what does that have to do with anything? But the premise of the whole thing is that the idea that the brain will always seek the familiar, the human will seek the comfort zone, the familiar, because I mean, again, to get to the sciences, because he didn’t say this, but the amygdala part of our brain is responsible for us surviving. So, it knows if we never do anything that we’ve never done before, we won’t die because we did those things and didn’t die. So, it’s like when it comes right down to our primal brain, that’s sort of the calculus it’s working with. It’s like, woo, don’t make more money. Because I mean, you know, you haven’t died making this much money.

 

Sara Connell:

If the amount of money we’re making is not happy to us, it doesn’t give us what we need. It’s not abundant. But that part of our brain is going to really fight for the familiar. And so, what Freud is saying in this essay, and then other people have, I think, done more poetic and lovely things with it in the decades since was basically saying, the trick then is to make the unfamiliar familiar. It’s starting to create a new normal, a new comfort zone in that higher level of, like you said, Melinda, whatever isn’t, you know, we. It’s like, why do I default to shame? Well, it was really familiar from my childhood. 

 

Sara Connell:

It’s just an easy place to go, but it doesn’t serve me. So, let’s create a new comfort zone with, you know, love or peace or self-affirmation, you know, any. Anything better, right? So, it’s such a great point that we want to get really aware of when we feel the pull and the seduction really to the familiar and just really see what it’s costing us too. Not in a judgmental way with ourselves, but just. There’s a fun. One of my clients does a fun game with her, her groups called Upside, Downside. And just, you know, what’s the upside of whatever the goal, not making more money. You know, people are like, what would be the upside? But then when they really think about it, it’s like, oh, you know, I don’t.

 

Sara Connell:

I don’t rock the boat. No one’s jealous of me. I don’t have to. No one’s gonna want anything extra. Cause I don’t have Extra. You know, they. They start seeing that there’s all kinds of reasons, that subconsciously they felt like there was an upside to staying limited in some way. And this can be true with weight.

 

Sara Connell:

It can be true with love and partnership. It’s whatever has been familiar seems like the safe bet, even though we would be so much better served creating a new normal.

 

Melinda Wittstock:

So important. So, a little while back, you mentioned clearing. Clearing all this old stuff. Talk to me about that process. Yeah, because there’s all kinds of modalities for this, how you rewire your brain or whatever. But talk to me about your process.

 

Sara Connell:

Absolutely. So, the good news for all of us is that there are so many ways to get to the end result of clearing limiting beliefs and things from our subconscious. That’s the good news. So, it’s a little bit like food, where if the point is nutrition, there’s all different ways to be nourished. Some people love to be vegetarian. Some people love to eat lots of protein. I mean, in general, we know the stuff that doesn’t work well.

 

Sara Connell:

You know, processed foods and, you know, lots of sugar, whatever. But the point is, it’s really similar like that, I think, with. With clearing subconscious blocks. Because there are. There are many modalities. I’ll share. The ones that I love. The best that I’ve trained in, that I teach, that we use.

 

Sara Connell:

If there’s a different thing that works for you, as long as it works, we just want to get it out of there. Right. We want to move it out of the way so you can have more success. I trained pretty extensively in what’s called NLP or neuro linguistic program. That’s one of the modalities that I use and which is simply a neuroscience technique that uses certain different kinds of questions. And maybe, Melinda, I have no idea if you’d want to do this, so, like, feel free to say.

 

Sara Connell:

But to make it real and not just a bunch of theory, like, if there’s something that we could use, a hypothetical, or we could do something that you like. Oh, this is a. This is a limiting thing that I have. You know, we could even play around with that a little bit and try one of these techniques out. Okay.

 

Melinda Wittstock:

I think the more transparent we are, it’s great. Let me tell you. I’ll try and be brief, but let me tell you the story. I grew up with tremendous wealth until I was six. My dad was one of the foremost stockbrokers in the world. Did the Coca Cola IPO. Then his partner stole huge amounts of money from him, right.

 

Melinda Wittstock:

Back in the day, stock brokerages were not limited partnerships, so it just pulled the rug out from everything. We went from being very wealthy to literally having nothing.

 

Sara Connell:

Oh.

 

Melinda Wittstock:

But this pressure to appear like we did have something. Okay. So, I grew up in this really weird kind of like a fun house, you know, where the mirrors.

 

Sara Connell:

Yeah.

 

Melinda Wittstock:

It’s kind of like almost like. I suppose the entrepreneurial equivalent would be fake till you make it, you know. Right.

 

Sara Connell:

Okay.

 

Melinda Wittstock:

So, there was this really weird thing that of growing up with the attitude of being like knowing what wealth is and having that attitude. So, I’ve gone through my whole life where people just assume I’m wealthy. No matter what struggle going through, I’m struggling. You know, like, I’ve done five businesses. And they’ve all had their ups and downs or whatever. But this. This has been a kind of an interesting thing to navigate in a way. Right. Because on one hand I knew I had to work really hard for everything I’ve ever gotten. 

 

Sara Connell:

Yeah.

 

Melinda Wittstock:

Other hand, I just have it in my bones, this sort of appearance of wealth. Right, right. It’s a weird one. Right.

 

Sara Connell:

Well, it’s fascinating. It’s so interesting. So, let’s play. If you don’t mind, we’ll just kind of play around with this a little bit. So, if we wanted to do a clear. Is there. Is there anything you can identify? Like if you had to come up with a message, if there was a message that still you think may could potentially be holding you back in the area of either financial abundance or just enjoying or trusting, you know, because that kind of. That’s a trauma in my book.

 

Sara Connell:

Like, you know, six years old, suddenly that physical material security was drastically changed. And then also maybe it’s a fake it till you make it, but was there any sense of almost leading a double life or having to kind of create.

 

Melinda Wittstock:

Right. And that it took me years to actually understand that. But yeah, like it felt double life. Right.

 

Sara Connell:

And like a gaslighting effect a little bit of. You know, there’s one thing fake it to. I’m a big fan of act as if that feels different to me than. Because in. Act as if we’re not denying any current reality. Like in this case, it’s like as a kid that might be really confusing of like we’re going to pretend this because we can’t actually say what’s really? So, if you had to think of a limiting message that, you know, you feel like kind of pops up here and there. Is there one. Like if you were going to say it as a sentence.

 

Melinda Wittstock:

Oh my God, let’s see. That’s interesting. Well, I think there is. You mentioned trust. I think that’s a really interesting one that got my brain thinking because I go through, say, all my five businesses and how hard it’s been to find, say, the right investors or like, deals that look really good and then suddenly dematerialize, which is something that I watched my father, after he lost his business, he went through all this stuff like, like. Right, right. And so, like, I see these sort of like repeating patterns or just how difficult it. 

 

Melinda Wittstock:

I mean, I’m going to say it’s been difficult to raise money. And that said, I have raised for my businesses over the years some $20 million.

 

Sara Connell:

But it’s.

 

Melinda Wittstock:

But it’s been boom, bust, you know what I mean? Like, I have it and then I don’t. You know what I mean? 

 

Sara Connell:

That’s what I think. I think the opportunity here, if I was kind of, you know, honing in with a little, you know, like, sensor. The thing that’s buzzing for me is something around, you know, I can have it sometimes and then it goes away.

 

Melinda Wittstock:

This idea that it’s always just going to go away or you know what I mean? I’m old enough now. I can see this repeating pattern and it really irritates me because I’m aware of it, you know, like, aware of it, but I don’t know how to just completely let it, like.

 

Sara Connell:

Right. It’s maddening. So, let’s go ahead and just set an intention that this gets to get cleared today from your subconscious conscious mind.

 

Melinda Wittstock:

Okay, thank you.

 

Sara Connell:

Why not? Right? Like why, like carpe diem. And we’re here for a reason, having this conversation. So. And again, I’m happy to follow up if we. If we don’t feel like we get the whole thing out. But the first step, obviously, is awareness. Right now, you’re aware and you have been, but that there’s this feeling that I can have it, but then it goes away. We’ll just use that as sort of the piece here.

 

Sara Connell:

Right. And, and so, and so what is the upside? Let’s just play with that. What’s the upside to staying in that pattern? You have it and then it goes away. You. It. It goes away. What if you had to think of an upside even though you don’t like it, what would it be?

 

Melinda Wittstock:

God, you know, I can’t consciously think of what that is. That’s one of the things I think that’s hold back because like, I just really don’t know because it doesn’t make any sense to me.

 

Sara Connell:

Well, it doesn’t. Right. It doesn’t. So, let’s try this. And it doesn’t mean there may not this in, in this type of work, we don’t have to have an answer to every question. So, I’m just poking until we find something that we’re going to, we’re going to clear. So, try this on. I’m afraid if I let, let the money always come in consistently, what would happen? Just, just make up something like finish that sentence.

 

Melinda Wittstock:

Oh, I don’t know. I wonder, I don’t know this to be true, but I, I, I wonder if it’s just a fear of being different, you know, or… Because that was the other thing of my childhood that I was different from everybody else.

 

Sara Connell:

Right. So it, to a kid and to the subconscious mind, different means you’re cast out, you’re not safe because you’re not in the tribe. Right. So that would be an upside. It’s somehow if you keep this kind of feast, famine, it’s here, it’s gone. You’re, you’re still in the club. You still have, you know, in, in neuroscience, you, there’s a thing of like we’re always afraid of losing love, safety or belonging. 

 

Sara Connell:

Belonging means it could be at stake to your subconscious mind, even though logically you understand, you know, whatever. Right. That’s not necessarily true. So, so you might be different than other people if you just had consistent ease and flow and success.

 

Melinda Wittstock:

Oh man. Something just came into my mind.

 

Sara Connell:

Good. Yeah.

 

Melinda Wittstock:

Word. The word target. Like not want target.

 

Sara Connell:

Okay. Go there. You’re doing great. This is exactly where we want to go. So, what, what if you’re, if you have consistent success and the money just is here and it stays here and you could become a target for what?

 

Melinda Wittstock:

What? Oh gosh, I don’t know. You know, I think this is like burning at the stake energy, you know what I mean? Right. Like, I really do. I think it’s that for really strong, loud, tall women like me.

 

Sara Connell:

Yeah.

 

Melinda Wittstock:

Who really like really smart. You know what I mean? Just very things that things come easily to me, you know, I master things very easily, whether it’s AI or like, I don’t know. It’s just that this, this, this literally fear of being. I don’t know what would happen to me. Do you know what I mean? But like you just look, I don’t know, like don’t want to be. I don’t know, I don’t want people coming after me with pitchforks or something like I don’t know what that is. And I did it.

 

Sara Connell:

Burned at the stake. Look, that’s a whole again cultural trauma that especially again women with the witches and everything. Like witches were just smart badass women basically. Right? Like women who could read and were powerful and you know, had agency and were doing things that, that was considered, you know, that was how that was treated. So yeah, let’s just. We don’t need to even get more than that. That’s already. Can we, can we have some compassion? Right, because step two is sort of acceptance with compassion of you know, gosh, there’s a reason I’ve maybe kept up this pattern even though I don’t like it because I feel like otherwise, I might be burned at the stake.

 

Sara Connell:

It might be a target for that. That’s pretty, pretty scary stuff, right?

 

Melinda Wittstock:

Totally. Well, I felt that at times though. I felt that. Yeah, I’ve actually felt that energy from people and I don’t know whether subconsciously you look for it or.

 

Sara Connell:

Well, let’s, let’s clear it out and make a new agreement that you now receive love and support and celebration when you succeed. You know, because before it’s like, oh, I get targeted or I feel there’s jealousy or there’s whatever it is, you know, attack and so, and so just, I’m going to just use. I mean again, there’s so many techniques, you know, emotional freedom technique we could tap. We could do hypnosis on this. We could, we could. You know, we’re asking some more neuro linguistic programming kind of questions for this, this part. But I’m just going to do a statement, a clearing statement if you’re open to that. So that we just kind of erase things this and dissolve it and then you, then we’ll talk about how to, how to lock in the new belief.

 

Sara Connell:

Does that work? Yeah. Okay, so you can just, just, you can just listen to this and sort of imagine yourself in your mind repeating after and anyone listening to this episode, you can do this along with us. Whatever your. your fear has been. Okay, so I’m just going to say this, this pattern of having money and having it go away and the fear of being targeted or even burned at the stake for success is now dissolved, uncreated and de-storied in all directions of time, dimension, space, reality, ancestrally, and genetically conscious, subconscious and outer conscious. I’m going to say it two more times. This false idea, this limiting belief that Melinda has to have feast or famine, have the money, it goes away to belong, and that if she’s successful consistently, she’ll be targeted or burned at the stake.

 

Sara Connell:

Is dissolved, uncreated, de-storied in all direction of time and space, dimension, reality, ancestrally, genetically conscious, subconscious, outer conscious, not only for Melinda, but for anyone that carries this fear. We’re going to clear it for everyone. And one more time we just put these limiting ideas, this old pattern of having it and having it go away, being a target if there’s consistent success, we now dissolve this, uncreate it, de-story it, in all directions of time, dimension, space, reality, ancestrally, genetically consciousness, conscious, subconscious, outer conscious formula, and anyone else that has this belief, we just let it dissolve, goes back into the nothingness from whence it came. It is gone. Then we just take a breath, and you don’t have to feel anything. Doesn’t have to. You don’t have to believe any of that. The cool part about subconscious clearing, we don’t have to.

 

Sara Connell:

We don’t have to convince ourselves of anything. You can give yourself a scan to notice if you do feel anything differently and you may or may not.

 

Melinda Wittstock:

Yeah, just sort of a sense of peace, I think. I’m just. I was closing my eyes as you were saying that.

 

Sara Connell:

Yeah.

 

Melinda Wittstock:

And just giving into it, you know.

 

Sara Connell:

So that part is done so on that level, energetically, it’s already cleared. That doesn’t get to be in your vibration, your awareness, your life anymore. The key part for all of us, then once we do that clearing, is to make a commitment to act in accordance with the new.

 

Sara Connell:

I’m safe to succeed all the time. So, Melinda, what would be the statement, like, it’s safe to have consistent success or it’s safe to be wildly successful? Like, what do you. What would be the phrase that really.

 

Melinda Wittstock:

It’s safe to be wildly successful and realize all my dreams because to realize all those dreams will help millions of people.

 

Sara Connell:

People. Oh, my gosh, I love this. So, everybody listening along, you can do your own version of this. Right? So, I love. I got chills when you said that. So, it is safe to be wildly successful because I know when I am and fulfill all my dreams, because when I do, that lets me help millions of people, 100%, 100%.

 

Melinda Wittstock:

I mean that’s why I’m an entrepreneur, right? Entirely. And like everything in my life’s work, all at the intersection of media, technology and everything from like empowering creators to make money through to solving big issues like disinformation. Which sucks, right?

 

Sara Connell:

Yes, yes.

 

Melinda Wittstock:

I mean this is what I do. Like it’s a. And, and it’s very. I’ve always been the type of entrepreneur that just doesn’t do a business but does like, like a really like fundamental shift kind of work. Right.

 

Sara Connell:

It’s movement leading, its world changing work. It’s a mission. And so, we need you to play big for all of us. Right. To be this leader who doesn’t hold back. And now you get to. And so, what would be one example to really lock this in? What would be one thing you would do differently that you weren’t planning on doing? Let’s just keep it really close and like in the next week, now that you know it’s safe to be wildly successful and you can act as if for now it’s safe to be wildly successful, fulfill all your dreams because that’s the way you’re going to help millions of people. What is something that you might not have done otherwise in the next seven days that you would do if that were absolutely true?

 

Melinda Wittstock:

Oh, there’s so many, I guess, right. Like what’s stopping me from really showing up more? I don’t know whether it’s on social media or like, you know, I do this podcast but I do it in audio.

 

Sara Connell:

Yeah, interesting.

 

Melinda Wittstock:

Right, Right. Like why, why am I doing that? What’s stopping me from really getting my message out? I think, think also just, I mean one of the things that’s been interesting in my story, and I’ll just lay this out, my business has had a commitment for a funding round of $12 million for more than a year now that the investors haven’t fulfilled able to. Right. So, it’s been this really weird, no man’s land of like planning. Like I’m being told, okay, like two weeks from now you’ll have it. And then like two weeks goes by and something’s changed, whatever that in this really weird thing that for a while was we know we’re getting this money and so planning for that. But then now at this place where like is that really gonna actually happen? So, one of the things that I really need to do and I’m starting to do is talking to, you know, other investors. But the goal is to really find the right aligned people.

 

Melinda Wittstock:

Okay. That, that can help now take my business to where it needs to go. And it’s one of those businesses, AI. Right. So, you need some investment, Melinda. And you can’t.

 

Sara Connell:

The, the, the, the iron is hot, right? Like, it’s a hot iron right now. Okay. Melinda.

 

Melinda Wittstock:

I’m sort of thinking, why have I been walking, working through this? And it’s been this really interesting thing about trust and broken trust and such, and in a very difficult climate. So very top of mind is like, what can I do differently to find the right investors and the right alignment in like, all of that. Right. For this mission and, and what other things that I can do or show up that actually helps make that possible from like, sort of like a outward looking kind of, you know, I don’t know, just messaging or, you know, how I, how I show up. Also just daring to really.

 

Melinda Wittstock:

I think part of the work here is happening on this podcast, funnily enough, because I’m just being very open and transparent about what I’m going through. And, and I haven’t always been that way. Right. I tend to be quite private. Like, I don’t necessarily put it all out there, like, oh my God, I’m going through.

 

Sara Connell:

It’s incredibly courageous. So, I just heard three things that you beautifully, brilliantly that your brain already gave us and your visionary self already gave us. So, tell me, of these three, which of the three do you think would move the needle the most in terms of wild success, fulfilling all your dreams and helping millions of people? So, one is you came up, like, you could, you could start doing the podcast with, with, with the video on. Like, that’s just a being seen, you know, thing. Like, that’s one. Number two you mentioned just more social media, you know, being more visible on social. And three is you could position yourself around attracting, like, do whatever the steps.

 

Sara Connell:

The next steps would be to position yourself as an absolutely irresistible company to invest in for this next round of funding. Which of those three do you think moves the needle the most?

 

Melinda Wittstock:

I think they’re all related to some degree, but obviously the latter. Right? Yeah, right, right. Because that’s the, that’s the, that’s the thing. And that’s something that I’ve, you know, been working on. And then my brain goes into all this… Because the actual fact of the matter is with everything going on in the world, capital has completely dried up. Like, in uncertain times, people don’t move.

 

Melinda Wittstock:

So, there’s a tremendous amount of capital, but it’s not being invested because tariffs on, off, like. You know what I mean? So, it’s like, it’s, it’s not an easy environment.

 

Sara Connell:

No, you know, it’s so, it’s like, once again, thanks universe. Like, you’re not. It’s almost like we went to the harder level on the video. I’m. I never. It’s ironic because I wasn’t allowed to play video games as a kid, which I’m grateful actually, that my parents didn’t let us. But it’s like if you went to the harder level, it’s like, okay, now we’re going to throw this variable. We’re gonna have you play bigger in an environment where they’re sort of less of available, you know, ready capital.

 

Sara Connell:

And at the same time there are people who are investing like money is being invested and so why not in you? Right. Especially because you’re in the AI space with this particular one. And that’s, you know, the thing right now that everyone’s, you know, working on. And so, so let’s just come up with one thing. Just so this is really tangible. We don’t leave in, in theory land, you know, we have something really tangible and actionable. If you were going to take one action around either talking to a new potential investor or preparing your messaging differently for potential investors, or identifying what in this economy an investor would be wanting, which might have been different than three years ago, what would that be like? If we had one action step that you were going to take to just say, yeah, I get to have it. No matter what’s happening in the economy, no matter what I’ve had in the past, this gets to happen.

 

Melinda Wittstock:

Yeah, it’s a combination of, of like research to find the right people, which is actually, it’s not that I haven’t been doing that. It’s actually hard. Right. Because people say a lot of things. Investors say that they invest in certain things, but they actually don’t. Or they actually don’t actually have any money. You’d be amazed. No, seriously, you’d be amazed in the VC world how many VCs are out there that are actively taking pitches from startups and emerging companies and the companies think there’s something they are doing wrong, but the fund just doesn’t have any money.

 

Melinda Wittstock:

Like that’s kind of more often than not. Right. So, figuring out how to actually know who’s real and who’s not.

 

Sara Connell:

Got it.

 

Melinda Wittstock:

But then the other one is really getting the story right. In a way….

 

Sara Connell:

Yes.

 

Melinda Wittstock:

…that really connects on an emotional…. This is what I’ve concluded now, because you can have the best deal, you can, your numbers, right. You can have the big market, the right team, that, this, the, that, you know, the whole thing. But if it doesn’t connect, I think emotionally this is what I’m just learning about fundraising. The best, the best startups, you know, they, the founders are just really good at that emotional connection with the right investors. And. And there’s an extra degree of difficulty with women because you’re already battling like, a lot of the different sort of, you know, like, investors who say things like, I’ll talk to my wife about it… 

 

Melinda Wittstock:

Is your wife an AI expert? Like, what? Right? So like, you’re dealing with all that stuff as well. Like, you just are, right, sure.

 

Sara Connell:

Well, this is really exciting because you’ve got a next step and so are you willing? Like, we can, we can keep in touch after the show, you know, and, and you can let me know how it goes. But just picking. And for anybody listening to, like, what’s the one thing that means I’m in the sort of flow of this, like, regardless of the economy, regardless of the female thing, regardless, like, there are people investing in women right now. And that’s the other exercise I’ll give everyone. Like, case building is really important to build a new neural pathway. What does that mean in this case would be like, Melinda, you would start looking at every. Get on some kind of, you know, have chat, GPT or whatever AI you use, you know, give you a list of every time a woman gets venture capital money and like, just have it send you alerts, like, every time someone is. Is getting money right now in this year with this economy.

 

Sara Connell:

Because what it’ll do is start opening us up. It. It sort of puts our brain on, oh, yeah, it may be different now, but the investing is still happening and that, you know, and so we start case building for that.

 

Melinda Wittstock:

That’s really interesting. Yeah, because I, I think that’s true generally, you know, apart from me, this is true for women. Women receive less than 2% of the venture capital money, and that’s consistent for 30 years. So, what’s going on there? Like, there’s structural issues. There’s also where we began the conversation of knowing your value. There, like, so many issues. And this is a big. This is one of my other missions to really change this and encourage women of wealth to actually invest in other female, like, Founders to really, you know, pay it forward.

 

Melinda Wittstock:

And also, for women to play a bigger game and like, also help each other in this case, because I think this is what’s actually ultimately, you know, gonna solve it. It’s partly our own inner game, like we’ve been talking about, and partly how we change this kind of structure. Right. And how we help each other to do that. I think it’s really intriguing what you said because the more, I guess you’re essentially saying that you’re rewiring your neural pathways by seeing other women.

 

Sara Connell:

Succeed, feed and you get to be someone that’s going to lead the way because you know how to do this, even though it’s a different market. Please keep me posted because I want to hear what happens next. I’m sure everyone listening and I’m so grateful to witness this because you don’t have to live that pattern anymore. That ends today. And moving forward, this is your new normal.

 

Melinda Wittstock:

Yeah, this is wonderful. I didn’t anticipate this. You know what’s really funny about this podcast, right. I’ve been doing this for years. Years, like since 2016. And I have an automatic automated calendar. I never really know who I’m interviewing, right? And I, I sort of show up, but I get the right message on every day, like no matter what. Like, it’s. It’s crazy. And I didn’t anticipate this, but thank you.

 

Sara Connell:

I love it. It just organically happened. I know, I’m so honored.

 

Melinda Wittstock:

Well, no, but it, it gives everybody be a real insight into your process. Right. So, so let’s pivot to that a little bit because you start with this clearing. You use neuro linguistic programming or NLP, right, to help…

 

Sara Connell:

… and other models and EFT and hypnosis. We have all kinds of. We could do so many fun, fun things. But. Yeah, and, and so, so that’s just. Again, even though we’re coaching people on writing books and doing TEDx talks and speaking and, you know, really getting their, their message out and monetizing their mission, that, that ultimately, we start with this because until we get this stuff out of the way, like you said, then we’re holding back. You know, we’re not taking the action or meeting with the investors or writing the book or whatever it is. So, I’m excited that we could, like, do something real to kind of try it out instead of just sort of talk theoretically about mindset work can sound very ambiguous.

 

Sara Connell:

Right?

 

Melinda Wittstock:

Yeah. Well, here’s the thing. I mean, you could do. Do what I do. Like, I’m, you know, I am doing all the quote unquote, right things. Do you know what I mean? Or you’re. You’re any. Any woman listening to this who’s, like, working hard, doing all the things, doing all the things you’re supposed to be doing all that stuff.

 

Melinda Wittstock:

But if you haven’t cleared this other stuff, it doesn’t necessarily take, right? You can do all the things. You can write some magical, you know, book or TED Talk or whatever, but then. Then what? I have a podcast platform. I think all the podcasters out there that don’t break through the noise, 98% of them don’t make any money, which is something that we’re solving right with, with my company, Podopolo. So, there’s a lot of people who have to do this work. So, thank you for, you know.

 

Sara Connell:

Well, I’m. I’m thrilled. It’s my passion, it’s my gift. And again, I’m excited to see. See where you go. And I’m gonna. I’m gonna wait for that text where you say, we got the 12 million. And I honestly wouldn’t be that surprised if the initial investors.

 

Sara Connell:

There might be some movement there because you change something on that subconscious level and then the outer world shifts around that. It’s kind of wild. I’m really excited to see what happens from here, so thank you.

 

Melinda Wittstock:

So, like, we’ve been talking for a while. I know we gotta wrap up soon, but obviously, anybody listening to this who wants to work with you, Sarah, what’s the best way? And just tell us a little bit about the program and just how it works and who you like to work with and such.

 

Sara Connell:

Yeah, absolutely. Well, we really specialize in working, particularly with women. Whether you’re an expert, a C suite person, an entrepreneur, doctor, a lawyer, someone who has an amazing. Like what you have, Melinda, you have a calling. And we were mission driven, incredible visionaries who are typically masterful at what they do, but they’re known by a very smaller group of people. The ecosystem is small. And you know, if you’re listening, that you’re meant for more, that you could see yourself in a bigger platform, making a bigger impact, scaling your revenue. And so that’s really what we, you know, we specialize in in our Thought Leader Academy experience because it’s helping people whatever one or more of these things, whether it’s writing a book, developing a speaking platform or a podcast, going on the TEDx stage, really building an audience because most of the people we work with have spent years honing their brilliance and their expertise and their, their craft, but not necessarily like the brand and being known as the go to person, you know. And then once we have those pieces in place, one either whether it’s a book or speaking or both, then it’s looking at monetizing like what’s the business behind the thought leader? And whether it’s something someone already has, then it’s really scaling that. Maybe you want to go to seven figures or multi seven figures or you’re starting something new. You know, some people we work with are coming out of the C suite or they’re coming out being, you know, a practitioner in something. And now they’re stepping into this idea of thought leader and their greater legacy. So that’s really what we specialize in and, and where everyone is welcome to come DM me please on Instagram it’s just at S A R A C O N N E L L so that’s at Sara Connell. But I have no H on my name so I always spell it and then. Or YouTube.

 

Sara Connell:

We have so many really cool resources if you’re people want to explore whether it’s the subconscious. We have whole hypnosis, gnosis, you know, trainings. You can go to sleep to clear these subconscious beliefs and get activated in your, in your success and your thought leadership and all kinds of trainings on books and speaking and, and that’s at Thought Leader media, that’s our YouTube channel. But please DM me anybody with questions or you know, we do all kinds of fun get togethers where we’ll just do a big, you know, we’ll do some EFT or neuro linguistic program and just clear a bunch of stuff out of the way and we just do free trainings like that for our community. So, love to have people come join us.

 

Melinda Wittstock:

That’s amazing. And don’t drive off the road trying to write all that down. We’ll have all that in the show notes. Sarah, thank you so much. You, you, you’ve, you’ve done me a real service and everybody listening and, and thank you for the work you’re doing in the world and putting on your wings to fly with us today.

 

Sara Connell:

I’m so thrilled to get to be here. It’s been wonderful meeting you.

 

[INTERVIEW ENDS]

 

Melinda Wittstock:

Sara Connell is a 5-time bestselling author and the CEO and founder of Thought Leader Academy, where she helps coaches, experts and entrepreneurs scale impact and create 6-7 figures by becoming bestselling authors and in-demand and TEDx speakers.

 

Melinda Wittstock:

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Melinda Wittstock:

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