699 Sarah Dupree: Authenticity and Authority

What It Takes to Build a Personal Brand with Great Photography

It’s hard to stand out in all the noise – or “infobesity” – of our fast-paced, short-term “attention economy”.

Even if you are not the face of your brand as a CEO or founder, how you show up day-to-day on social media can make a big difference in how potential customers perceive your value and whether they choose to buy your product or services.

So, what are you doing to build consistency, authenticity and the magic of “know like trust”?

It’s easier said than done, so today on Wings of Inspired Business we learn from an advertising expert turned top photographer how to build your personal brand to grow your business.

Sarah Dupree is a brand photographer and self-described “mompreneur” who has built a very successful photography business in southern California. Sarah has been in advertising for 17 years, starting out at large agencies such as Saatchi & Saatchi and Yamaha, before becoming a commercial photographer. She’s shot for large companies such as Boot Barn, Sprouts, and Kotex as well as many local small businesses and entrepreneurs. She’s also worked with highly influential social media personalities like Christa aka SalvagedSoul, and Cayla Craft of Mommy Millionaire, as well as TikTok celebrities David Bonfidini aka The Magic Crasher and Rachel Mueller aka thegirliq.

More about Sarah Dupree at www.sarahdphotos.com

Get the Transcript HERE